After presenting the”Expresa tu Pasion” campaign before Portada’s award jury, and defending its marketing strategy, AT&T/The Marketing Arm was named the winner of the Golazo Awards, and winner of the Golazo People’s Choice Award.
During Portada’s Sports Marketing Forum at the Yotel hotel in New York, Inter Milan/Gravity, Audi/FC Bayern Munich, and AT& T/The Marketing Arm defended their campaigns before a panel of three sports marketing experts, in a bid to become the winner of Portada’s Golazo Awards.
The jury included Dan Donnelly, EVP, Managing Director, Publicis Media Sports; Nick Kelly, Senior Director, Sports Marketing, Anheuser-Busch; and Michael Neuman, EVP, Managing Partner, Scout Sports, and Entertainment.
After listening to each of the finalists’ presentations, the jurors questioned the representatives of each campaign in search of the best answers.
All three programs were very memorable, and they all had a very compelling and unique objective. But the one we felt was more complete and felt true to the objectives was AT&T.
The jury exchanged ideas and deliberated for a few minutes, then unanimously decided that the winner of the Golazo Awards is AT&T/The Marketing Arm.
“All three programs were very memorable, and they all had a very compelling and unique objective. But the one we felt was more complete and felt true to the objectives was AT&T”, explained judge Michael Neuman.
“When you truly deliver something that resonates with the consumer based on his believes and also connects with the brand and consumer in a meaningful way it really pays out,” said Marcelo Salinas, Account Director The Marketing Arm.
When you truly deliver something that resonates with the consumer based on his believes and also connects with the brand and consumer in a meaningful way it really pays out.
In addition, on Wednesday, September 6, Portada opened the voting on its website for people to choose their favorite campaign. We shared the campaign videos of each of the three finalists through our social networks, inviting readers and followers to participate in the vote.
With more than 400 votes, AT&T and The Marketing Arm were crowned the winner of the People’s Choice Award.
With more than 400 votes, AT&T and The Marketing Arm were crowned the winner of the People’s Choice Award.
These were the campaign finalists and their on-stage representatives:
AT&T/MNT/The Marketing Arm Presented by: Marcelo Salinas, Account Director The Marketing Arm, and Tricia Bean, Lead Marketing Manager Hispanic Sponsorships and TV Content, AT&T Description: In efforts to connect with Hispanic Millennials, The Marketing Arm (TMA) launched the Expresa Tu Pasión soccer campaign, a collaboration between AT&T and the Mexican National Soccer Team (MNT). This campaign engaged Hispanic Millennials, both socially and in the real world through exclusive experiences and activations.
“My Inter Jersey” / Gravity Represented by: Rohan June, Account Director, Gravity Media Description: Fans of Inter love to wear their team colors loudly and proudly. Digital natives enjoy generating their own content, especially if they can put their name on it. Our goal was to drive awareness and sales of the new Inter Milan jersey by Nike.
Audi Summer Tour/FC Bayern Munich LLC Presented by: Benno Ruwe, Head of Partnerships, Bayern Munich Description: The 2016 U.S. Audi Summer Tour campaign gave fans that haven’t been to Munich the chance to see their team on home soil. Charlotte, Chicago, and New York appealed to general sports and soccer fans, including the large Hispanic Bayern fanbase and population there.
Feature Image: ( Dan Donenelly, Tricia Bean, Marcelo Salinas, Michael Neuman, and Nick Kelly)
Audi Summer Tour/FC Bayern Munich, AT&T/MNT/The Marketing Arm and “My Inter Jersey” / Gravity are the Portada Golazo Award finalists who will pitch for the award live on stage during Portada’s Sports Marketing Forum in New York City’s Yotel on September 13.
At the Golazo Award final pitch contest members of Portada’s Sports Marketing Board will ask finalists to provide solutions to specific soccer marketing related challenges. Each finalist will have 5 minutes to present an innovative solution. The official Winner will be announced by the judges of the Sports Marketing Board. In addition to the official winner selected by the judges, Sports Marketing Forum attendees will vote for the “Golazo People’s Choice” Award Winner.
Portada Sports Marketing Board Members
John Alvarado, VP Brand Marketing, Crown Imports
Analia Benedetti, Director of Shopper Marketing and Multicultural, Kellogg
Ed Carias, Sr. Brand Manager el Jimador Tequila – North American Region, Brown-Forman
Jeff Garrant, Senior Partner, Director Sports & Entertainment Marketing, Maxus
Jorge Inda Meza, Marketing Director Region West, Anheuser Busch
Daniel Keats, Director Sports and Sponsorships, Consumer Marketing Allstate Insurance
Ivonne Kinser, AFM Director Digital Strategy & Innovation, Avocados From Mexico
Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment
Felix Palau, VP Tecate, Heineken
Mike Tasevsky, SVP U.S. Sponsorship, MasterCard
Kymber Umana, Hispanic Marketing Manager, Sprint
“We are really proud of our 2016 Audi Summer Tour in the U.S., which touched over 395 million people through various channels. Being able to present our campaign at the semifinal stage to a highly regarded Jury at PortadaLat in Miami was a great moment and we are thrilled to be finalists for the Portada Golazo Award,” says Benno Ruwe, Head of Partnerships at FC Bayern Munich (Americas).
According to Evgenia Novikova, Managing Director, Gravity UK and Europe “It was our honor to present Inter Jersey Campaign in Miami and we are happy it received such a high recognition from the Jury . Excited to be among the Golazo Soccer Award finalists.”
“We are proud to have partnered with AT&T and the Mexican National Team to create the multichannel consumer engagement experience, Expresa to Pasion and for the opportunity to have traveled to Miami to present the program to the distinguished judges of the Portada Golazo award. We are honored to have been selected as a finalist and look forward to joining the other 2 competitors in New York for the final selection,” says Roberto Saucedo, VP Multicultural Integration The Marketing Arm.
Register to the Sports Marketing Forum on September 13 in New York City’s Hotel and/or to the 11th Annual Multicultural Marketing Conference on Sept. 14:
To align your brand with #Portada17 (Sports Marketing Forum , Sept. 13 and the 11th Annual Multicultural Marketing Conference, Sept. 14) and connect with Portada’s audience of thousands of brand, agency and media trailblazers, please reach out to Marcos Baer firstname.lastname@example.org or call him at 1347 840 13 11.
Ten shortlisted nominees for the Golazo Awards pitched their campaigns to the Golazo Award Jury at PortadaLat. Three 3 U.S. contenders were selected. They will be at the final contest at Portada’s Sports Marketing Forum in New York, on September 13th. The jury also determined the winner of the Golazo Latin America Award.
During PortadaLat’s first day in Miami, finalists, and semifinalists pitched their campaign to a highly specialized jury, integrated by Felix Palau, VP at Tecate, Heineken, Ed Carias, Sr. Brand Manager at El Jimador Tequila, North American Region, Brown-Forman,Vicente Navarro, Business Development Director, ACM Connect, and Andres Polo, VP Digital Marketing, Visa. The Golazo Awards were sponsored by Soccer.com.
After asking questions and deliberating how to cast their votes, the jury announced the winners.
The 3 U.S. finalists are:
“My Inter Jersey” / Gravity Represented by: Evgenia Novikova, Managing Director of Gravity Europe and an account lead for Inter. Description: Fans of Inter love to wear their team colors loudly and proudly. Digital natives enjoy generating their own content, especially if they can put their name on it. Our goal was to drive awareness and sales of the new Inter Milan jersey by Nike.
Audi Summer Tour/FC Bayern Munich LLC Presented by: Benno Ruwe, Head of Partnerships, Bayern Munich Description: The 2016 U.S. Audi Summer Tour campaign gave fans that haven’t been to Munich the chance to see their team on home soil. Fixtures in Charlotte, Chicago, and New York, appealed to general sports and soccer fans, including the large Hispanic Bayern fanbase and population there.
AT&T/MNT/The Marketing Arm Presented by: Roberto Saucedo, VP Integration, and Andres Reyes, President Multicultural. Description: In efforts to connect with Hispanic Millennials, The Marketing Arm (TMA) launched the Expresa Tu Pasión soccer campaign, a collaboration between AT&T and the Mexican National Soccer Team (MNT). This campaign engaged Hispanic Millennials, both socially and in the real world through exclusive experiences and activations.
The Golazo Award Latin America winner:
Pepsi “Momentos”/UEFA Champions League/BBDO Represented by: Carlo Espinoza, Sr. Marketing Manager, Description:In 2017, in its second year as a sponsor of the Union of European Football Associations (UEFA), Pepsi launched its first global campaign based on a “Moments” creative platform. The campaign is active in nearly 75 countries including most of Latin America and the U.S. The #PepsiMoment campaign, which features football/soccer stars Sergio Agüero, Alexis Sánchez and Vincent Kompany, looks to build on and associate the Pepsi brand with fans’ excitement in the lead-up to the UEFA Champions League Final on June 3 in Cardiff, Wales.
Feature Image: Carlo Espinoza, from Pepsi, and Fernando Fiore
The PortadaLat Awards have announced the 2017 Golazo Award nominees. Voting is open through May 19 to determine the finalists who will battle it out in front of a jury at PortadaLat on June 7! Below are the 16 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote on which candidates move on to the finalist round. Check out the nominees and vote for your favorite now!
Agencies, including PR agencies, brand marketers, and media properties were invited to nominate campaigns, concepts and ideas that substantially engage consumers in the U.S. or Latin America through soccer content. These are the nominees:
” MLS “”Stand as One Campaign”/Brooklyn Brothers “
The campaign featured creative elements including television spots, digital and print advertising, in-venue visibility, social content, and storytelling, and was rolled out during the 2016 MLS season. The campaign ran with spots across all MLS’ broadcast partners, along with significant online activation. “Stand as One,” created collaboratively by The Brooklyn Brothers and MLS’ in-house marketing and creative team, was designed to elevate the movement and the sport of soccer in North America. It highlighted the electric and unifying fan and stadium experience that is unique to MLS’ core, as well as the world-class quality demonstrated by its players every week.The campaign was supported by all five of MLS’ national broadcast partners: ESPN, FOX Sports, Univision,
The campaign was supported by all five of MLS’ national broadcast partners: ESPN, FOX Sports, Univision, TSN and RDS, as well as all international and regional MLS broadcast partners. In addition, MLS digital channels, including MLSsoccer.com, MLS Video and MLS’ social media, played a leading role in the campaign. The campaign captured the true essence of MLS by celebrating the stories of MLS’ clubs and local markets. The visual elements reflect the authenticity, unity, and excellence of Major League Soccer, its players and its supporters, who combine to define the sport in the United States and Canada.
“My Inter Jersey” / Gravity
Fans of Inter love to wear their team colors loudly and proudly. Digital natives enjoy generating their own content, especially if they can put their name on it. Our goal was to drive awareness and sales of the new Inter Milan jersey by Nike.
Based on this insight, Gravity proposed to create a web platform that would enable fans to create their own personalized wallpapers for devices depicting the new jersey design.
We targeted fans on social media that re-directed them to a microsite to create personalized jersey. To incentivize fans to purchase the new jersey, the first 10 thousand participates were provided with a discount coupon to buy the jersey from Nike.
Launched in mid-November, it has already attracted more than 24,000 fans from 155 different countries. There are over 12,800 newsletter subscribers and thousands of social mentions and positive sentiment.
In efforts to connect with Hispanic Millennials, The Marketing Arm (TMA) launched the Expresa Tu Pasión soccer campaign, a collaboration between AT&T and the Mexican National Soccer Team (MNT). This campaign engaged Hispanic Millennials, both socially and in the real world through exclusive experiences and activations. To amplify the program, TMA created the “AT&T Expressions” app. A digital platform, which consisted of customized emoticons that brought soccer fan excitement to life. By using these emoticons, AT&T was able to easily interact with Hispanic Millennials in stadiums, music venues, social media channels, and AT&T retail stores nationwide.
The MNT consumer experience included Retail and exclusive VIP events with MNT legendary players, an interactive zone during the pre-game tailgate parties, Fútbol Fiesta, and leveraged the existing relationship with popular Univision sportscaster Adriana Monsalve as a celebrity guest during every match.
FC Bayern Audi Summer Tour 2016 / FC Bayern Munich LLC
FC Bayern Munich opened an office in New York (2014) to grow our fanbase and better connect with fans in the U.S.; bringing them closer to the club they love. In three years we’ve seen interest in Bayern grow from 13M to 27M followers.
The 2016 U.S. Audi Summer Tour campaign gave fans that haven’t been to Munich the chance to see their team on home soil. Fixtures in Charlotte, Chicago and New York, appealed to general sports and soccer fans, including the large Hispanic Bayern fanbase and population there.
Results: • Attendance – 180,000+ for three games • 340M+ people reached via social media • 43.7M interactions & video views on our social channels • 12M+ watched TV broadcast • 65K increase in CRM database, 18K increase in newsletter subscribers • 43 media appointments • 20 player activations with partners
Inter, the Milan-based professional Italian football club, was taking part in the U.S. International Champions Cup, and hoping to make a splash in the U.S. marketplace.
To broaden its reach, Inter worked closely with Gravity to create a campaign that would increase brand relevancy into the lives of U.S. soccer fans.
The campaign featured a video montage of past, and epic, goals, that showcased Inter’s legendary heritage. To further enhance relevancy, these videos used American NBA/NFL/MLB commentators from sports outside of soccer. When Inter was shown scoring a goal, the commentator called out “touchdown” or a “home run” in an effort to “teach America how to cheer.” The unexpected combination of European and American sports promoted Inter in an exciting and engaging way that people (especially soccer fans) across the globe understood.
The four videos were aired globally across Inter’s social media channels as well as boosted with paid social.
Johnson & Johnson announced a multi-year extension of its sponsorship as official healthcare partner of MLS and US Soccer. The sponsorship was first activated in 2015 and this is the second time the consumer brand renews its sponsorship.Johnson & Johnson Consumer Brands will be integrated throughout different platforms including digital, broadcast and video content, as well as in-stadium exposure. Johnson & Johnson will also continue to create on-site activations during relevant MLS events, such as the All-Star Game, which is presented by Target and the MLS Cup. For the US Soccer partnership, the healthcare company will sponsor both male and female senior and youth national teams. Johnson & Johnson will use its partnership to expose many of its different brands on the field. It will also integrate it into its marketing strategies, including the Johnson & Johnson Donate a Photo app, through which people can connect with causes that they care about and other key platforms and partners.
Juanfutbol has disrupted soccer media in Mexico and US Hispanics since 2014. Created by the same entrepreneurs who founded mediotiempo (soccer-specific site acquired by Time Inc in 2010) juanfutbol has a unique storytelling proposition constantly innovating around formats, channels, brands and content marketing. “juan”, has a unique character that presents solid brand features which are very difficult to replicate by other players. juanfutbol is perhaps the brand with the highest engagement among soccer media brands in Facebook and it’s millennial language makes this brand a solid player within the younger generations that consume media in new ways.
A male affinity campaign targeting the Hispanic males, Pass it on is a soccer-related marketing campaign encouraging Hispanic males to register as organ and tissue donors. Featuring Mexican-Argentine soccer legend Tito Villa features the childhood story of Tito as he was raised in a small town in Argentina. The story develops as he explains why the cause of organ and tissue donation is important to him. The 45 day paid social media campaign hopes to target Hispanic males ages 18-35 years old.
The candidate deserves the award not only for the creativity in creating this analogy between soccer and life but also because of her commitment to empowering the Latino community around the world by providing top quality content to help the audience develop a success and happiness mindset. In this respect, latino men need to upgrade their game, but they are reluctant to personal development.
This specific campaign (not yet launched) targets Latino professional men in their 40s, who have achieved a great deal in their careers, but they feel trapped (not happy with their personal life, not really valued in their companies, burned out, etc.)
Because men are not the typical candidates for personal development, this campaign aims at speaking their language by making an analogy with soccer.
An amazing way of how Mastercard extended significant presence as a sponsor of Copa America Centenario via a highly digital buzz campaign, to communicate its offers to cardholders in a new way while increasing overall card transactions.
In 2017, in its second year as a sponsor of the Union of European Football Associations (UEFA). Pepsi launched its first global campaign based on a “Moments” creative platform. The campaign is active in nearly 75 countries including most of Latin America and the U.S. The #PepsiMoment campaign, which features football/soccer stars Sergio Agüero, Alexis Sánchez and Vincent Kompany, looks to build on and associate the Pepsi brand with fans’ excitement in the lead-up to the UEFA Champions League Final on June 3 in Cardiff, Wales. Taglined “Show How Much It Means,” the campaign celebrates the sport’s fans by depicting their passion before, during and after matches. Pepsi posted creative from lead agency AMV BBDO on YouTube, including a 60-second anthem video that’s a montage of game-related moments, called “We Know How Much It Means”; several 10-second videos excerpted from the anthem; and short videos featuring the three brand-rep athletes talking about their favorite football moments. The campaign spans “always-on, exclusive content” and shareable social media creative, including fan-generated content. The campaign lives on Facebook, Instagram Stories, and Snapchat. Digital elements launched this week in the U.S. and most of the other nearly 75 countries targeted for the campaign, a brand rep reports. TV spots are also broadcast in most of those markets.
FC Barcelona and the FC Barcelona Foundation announced an official partnership with Scotiabank that designates the Canadian bank as the Official Bank of FC Barcelona in Latin America and the Caribbean. This agreement will allow Banco Colpatria, Scotiabank’s Colombian partner, to sponsor youth-focused programs in Colombia, as well as participate in events and offer soccer experiences to its clients. Because it will support young people from Colombia through various programs sponsored through Banco Colpatria. The winners of the Scotiabank-organized championship will be able to travel and attend training events in Barcelona, Spain. Scotiabank, in association with its Colombian partner Banco Colpatria, will host a four-day FutbolNet Festival, in which a thousand young players will train and learn important sports and life skills.
Suicide Squad / Minute Media
Target: Latin America and Europe About: Warner Brothers Studios sought to build buzz and excitement around the Suicide Squad movie launch worldwide surrounding the Euro and Copa America 2016, especially among the millennial male audience. Minute Media’s 90min created social engagement tools and an authentic branded content strategy that integrated the movie and characters within the platform’s ecosystem, ensuring the movie made a splash with football fans aged 18-34. On the product side, we wanted to create tools that tapped into the conversations that were occurring organically on the 90min platform, including which players should start for each game within the Euros and Copa games. We developed the Suicide Squad Selector which encouraged fans to create their own squads. The Squad Selector gave fans a platform to voice which players they thought should start the next Euro and Copa game for their country. Fans were able to share their squad socially, creating debate amongst fans and fueling the reach of the campaign. Beyond the custom Squad Selector, 90min also created a proprietary Squad Reaction tool, a new touchpoint for fans to emotionally engage with any piece of content on 90min, leveraging the characters from the movie. Fans rated content based on the movie characters. On the content side, our editorial team developed 37 pieces of localized content that seamlessly integrated the movie characters and theme into football content. Results: – The Squad Selector generated 27.7 million impressions, with more than 250,000 squads created and an increased social engagement rate of 33% against benchmarks – The Squad Reactions generated close to 20 million impressions with a 12% interaction rate – 4 Million Trailer views across all platforms”
Calling the move its largest push into team sports, national big box retailer Target signed a multi-year deal to become an official partner with Major League Soccer, US Youth Soccer and the U.S. Soccer Foundation. In addition, the Minneapolis-based company became the jersey-front sponsor for the expansion MLS Minnesota United FC, with activation to include presenting sponsorship for the team’s initial campaign. As part of the strategy, Target is partnering with a number of its leading vendors, including Belkin, Crest, Degree, Dove, Energizer, GE, Gillette, GSK, Hershey’s, Kimberly-Clark, Philips, Scotch-Brite, Smuckers, Tide and Venus. Under terms of the deal, Target will run spots during MLS broadcasts on Univision, Fox Sports and ESPN; and will have “opportunities for in-stadium experiences, player appearances and ownership of certain major MLS platforms,” which the league said would be unveiled in the future.
Univision Deportes Digital’s Best Use of Facebook for Copa America Centenario
Univision Deportes Digital created the ultimate destination for all things Copa America Centenario through a multi-platform delivery of exclusive content giving fans the feeling as though they were in the game. The unique experience – a fully interactive environment complete with exclusive access to stadiums, players, teams and coaches via Facebook Live Training with on-air talent from stadiums showing warm-up sessions and exclusive content and Facebook Live coverage of more than 611 minutes.
All platforms experienced tremendous growth and impressive engagement metrics all-around, combining both organic and paid activations which translated into our best tent pole event ever in terms of web traffic, and social media was a big part of it. The average FB Live reached 1.2M soccer fans. Social brought more unique to our website for Copa America Centenario than the 2014 World Cup and 2015 Gold Cup combined. In addition, there were branded content extensions with Verizon, MillerCoors, Sprint, Western Union, and more.
The campaign is running throughout the USL league’s seventh season and includes additional themes that will spotlight both the heightened level of competition on the field and the significant growth of the USL itself as it continues to drive toward its goal of becoming one of the most respected and recognized Division II leagues in the world. The “Raise Your Game” campaign is supported by the USL’s national broadcast partners, as well as regional broadcasters across the country. Additionally, the campaign will be carried across the USL’s digital channels, including USLSoccer.com and USL Social Media.
Home improvement retailer Lowe’s has appointed Publicis Groupe’s Starcom to handle its’ U.S. media account. Lowe’s spends US$300 million on media advertising annually. Incumbent OMD, which handled the account since 2005, did not participate in the review. BBDO continues as the Lowe’s creative agency. Jocelyn Wong, who was promoted to chief marketing officer at Lowe’s in January, handled the later part of the review and decision-making process.
Office Depot OfficeMax has moved its entire account to Zimmerman Advertising without a review.Incumbent was Interpublic Group for almost two and a half years.McCann New York and UM had been handling creative and media duties, respectively, since 2014. Moving forward, it will all be with the Omnicom shop.Office Depot OfficeMax is headquartered in Boca Raton.According to Kantar Media, Office Depot spent approximately US$54.3 million on measured media in 2015 and US$60 million from January to November of 2016.Zimmerman also took on a more prominent role servicing the Nissan business when the auto brand consolidated its accounts on the East Coast, moving away from TBWA\Chiat\Day L.A. after more than three decades.
Almirall company Aqua Pharmaceuticals has picked The Marketing Arm as agency of record, following a review. Incumbent GCG Marketing defend the account. The agency will handle strategy, creative, media services, and public relations, including both B2B and B2C outreach efforts.The account will be led out of the agency’s NY office.Almirall acquired Aqua Pharmaceuticals for US$327.6 million in December 2013.
Restaurant Brands, the parent of Burger King and the Tim Hortons doughnut and coffee chain, announced it will purchase Popeyes Louisiana Kitchen, the company famous for its Cajun cuisine, for US$1.8 billion.The deal values Popeyes at US$79 a share.There was also speculation that Restaurant Brands was considering buying another fast food chicken chain, El Pollo Loco .Popeyes has more than 2,600 restaurants around the globe. The company was founded in New Orleans in 1972, but its corporate headquarters is now in Atlanta.If that trend continues, Popeyes could help make Restaurant Brands become a top rivals to McDonald’s, Wendy’s and KFC owner Yum! Brands.
U.S. fashion brand American Apparel announced its’ products will continue to be manufactured in the United States and sell at “price points relative to the competitive landscape.” The move is aimed at supporting made-in-USA product. However, the brand will continue producing some on cheaper international markets where it’s also planning to expand. It will be a combination of both but supporting mainly the core made-in-USA business. American Apparel was bought by canadian manufacturer Gildan Activewear Inc. for US$88 million in a bankruptcy auction this month.
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US food giant Kraft Heinz Co dropped a US$143 billion offer for Unilever in what would be one of the biggest deals ever, but the consumer goods company has declined it. Unilever has a market value of US$125 billion. The combination would add Hellmann’s mayonnaise, Ben & Jerry’s ice cream and Knorr soups to a portfolio that includes Heinz ketchup and Kraft Macaroni and Cheese. Unilever rejected the proposal as it sees no merit, either financial or strategic, for Unilever’s shareholders. However, Kraft Heinz is expected to continue its pursuit, funded with fresh capital from Mr Buffett and Brazil’s 3G. If the deal were to go ahead it would make it the second largest in history.
NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers: –New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team. Download the Database: Download the full Database in Excel Format. Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.