Tequila Don Julio


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.


  • Sol Chelada

Sol, the beer founded in the heart of Mexico in 1899, is bringing an iconic Mexican flavor to fans and new drinkers with the introduction of its newest release, Sol Chelada. Releasing in the U.S. this month, Sol Chelada is a ready-to-drink mix that combines Sol beer with tomato, lime, spices and other natural flavors. Crafted by the same brewmasters behind the number one chelada in Mexico, Sol Chelada finally brings the same flavor to the U.S. that has previously been enjoyed south of the border.Sol Chelada packs an uncompromising authentic flavor because it’s crafted with Sol, one of the largest and most popular Mexican beer brands. Sol Chelada arrives a year after the Mexican import Sol was relaunched in the U.S. under MillerCoors.Sol Chelada is available in 24-ounce single cans at most grocery, convenience stores and liquor stores nationwide and will be supported with online video, social media, digital advertising, PR, influencer programming and out-of-home displays.



  • Cubavera®

Cubavera®, the Latin lifestyle fashion brand that offers relaxed style inspired by Latin roots, is pleased to announce a partnership with Orishas, the internationally acclaimed Cuban hip hop band born in Havana, Cuba circa 1999.The 360 partnership includes sponsorship of the band’s US “Origen” Tour in cities including: New York City, NY, Miami, FL, Washington DC & San Francisco, CA kicking off in March 2019 (link of schedule) with Cubavera brand iconography and experiences integrated into the shows. Additionally, each of the principle band members will be wearing custom designed Cubavera styles for the performances. Orishas and Cubavera will co-create original content celebrating Cuban culture, music and fashion, throughout cities around the world. The elements of the partnership will be amplified and shared across all platforms on social media.



  • Energizer Holdings

Interpublic’s UM has been appointed North American media AOR for Battery maker Energizer Holdings, following a review. WPP’s Wavemaker was the incumbent. Battery maker Energizer Holdings ad budget last year was US$80.1 million, according to its latest annual report.






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  • Don Julio Tequila

Tequila Don Julio celebrated the launch of its new campaign For Those Who Know, a campaign that celebrates Mexican culture and the moments we share with those we love. The event gathered international/Mexican muralist Claudio Limon who brought to life the story of a Houston restaurant owner with a special mural on the establishment’s walls telling the story of the family. Celebrating 42 years in business, Luis Lopez owner of Gerardo’s Drive-In immigrated from Michoacán as a butcher before ultimately becoming a restaurant owner. The event brought Mexican actress/singer Maite Perroni who hosted and narrated the event, while expressing her profuse love for Mexico. Also in attendance was renowned Mixologist Mica Rousseau who curated a special drink menu to complement the restaurant’s food offerings, including a special bean-based cocktail.



A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 8 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-961-9516 or e-mail him at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • New York Life

New York Life has hired MediaVest for media planning and buying following a competitive review. Weber Shandwick has been chosen for consumer marketing communications and PR and  Anomaly for creative and advertising.A search for a digital agency partner is still underway. Assembly was the company’s incumbent on the media planning and buying side for more than six years. According to Kantar Media, last year New York Life spent $73.9 million on measured media.

  • Travelocity

84060e49dff4fe33725ad3a24b9845bd_400x400Travel site  Travelocity has appointed New York’s Assembly to handle U.S. media without a formal review. Previously, media was handled by Publicis Groupe’s Zenith Media. Travelocity spends about US$30 million annually on domestic advertising, according to Kantar Media. Expedia Inc. acquired Travelocity at the beginning of the year, and the site’s shift to Assembly represents. The MDC Group shop, formed last year by the merger of TargetCast, RJ Palmer and Doner Media, also handles buying and planning for the flagship Expedia brand, and buying for the company’s Hotels.com unit.Expedia Inc. properties—which also include Orbitz, Hotwire.com and Trivago, among others—account for about 75 percent of the U.S. online travel market.

  • Abbott Labs

rmgiDQIH_400x400Abbott Labs, the Chicago-based health and pharmaceutical giant, is about to launch a global media agency review. Abbott Labs works with a handful of shops around the world. This upcoming review is aimed to consolidate global relationships. WPP’s Mindshare is the incumbent on the U.S. business and also supports the account in a number of additional markets. The agency has been working with the company for at least five years.The review is slated to include regions such as Asia, the Middle East and Europe and Latin America, but not China.Abbott spent US$142 million on measured media in the U.S. in 2014, according to Kantar Media.

  • Sobieski Vodka

UOCxJwNp_400x400Sobieski Vodka, which is distributed in the USA by Imperial Brands, has moved its account to Coconut Grove, FL based MARCA. The agency’s duties on behalf of the brand will include advertising, media planning and buying, digital and public relations.



  • Tequila Don Julio

JnglaG27_400x400On November 1st, Tequila Don Julio introduced a video by sharing the original story of the man whose ventures paid off to forever revolutionize the tequila industry. Don Julio Gonzalez’s efforts led not only to the creation of Tequila Don Julio, but also to a new era of luxury tequila production. By showcasing his poignant personal journey, The Legend of Don Julio Gonzalez Video showcases that it is possible to overcome obstacles when you have determination and passion.In addition to the decorated altars, food and music, it is traditional to enjoy the worldly items that ancestors once enjoyed, so we raise a glass this Dia de los Muertos to the man himself, a glass of Tequila Don Julio Reposado, which was the first variant he created in the Tequila Don Julio portfolio. The brand has come a long way since then, now offering six variants ranging from the un-aged Blanco (SRP US$45) through to Tequila Don Julio REAL (SRP US$350), a leader in the Extra-Anejo category.Diageo collaborated with Colangelo Synergy Marketing in partnership with Process Creative, Inc. to create The Legend of Don Julio Gonzalez Video, which can be viewed on the Tequila Don Julio YouTube channel.

  • CIROC™ Apple Infused

descargaSean “Diddy” Combs introduced the world to CÎROC™ Apple Infused Vodka during his appearance on “Late Night with Seth Meyers.” CÎROC Apple is the sixth flavor in the line extension from the makers of CÎROC Ultra Premium. The newest variant joins the lineup, which includes CÎROC Ultra Premium, CÎROC Pineapple, CÎROC Peach, CÎROC Amaretto, CÎROC Red Berry and CÎROC Coconut.In honor of the launch, CÎROC™ has commissioned American performance painter David Garabaldi to share his creative interpretation of the “forbidden fruit” thematic with audiences in New York and Los Angeles. The artist’s masterpieces will be exposed on wallscapes prominently placed in highly trafficked areas during the month of November. In addition to the bicoastal billboard reveal, Sean “Diddy” Combs hosted the Emperor’s Ball in New York City to celebrate the launch of CÎROC Apple on October 31st. CÎROC™ Apple is now available for pre-order at ReserveBar.com/CIROCApple. Beginning next month, consumers can enjoy CÎROC Apple cocktails at top restaurants, bars and lounges across the country with full nationwide distribution expected for January 2016.

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