A summary of this week’s most exciting news in online video in the U.S. and Latin American markets. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.
ADOBE ANNOUNCES DIA FOR MPEG-DASH: The Mobile World Congress is under way, and of course the acronyms are the real stars of the event, because marketing wizards love to use them. Through its Primetime multiscreen video platform, Adobe will be offering dynamic ad insertion (DAI) in MPEG-DASH video, complementing the already-implemented DAI-HLS stream features. If you didn’t understand any of that, this basically makes for more smooth TV transitions between content and advertising (no buffering). So that’s a good thing.
FRAUD GOES DOWN ON VIDEO ADS: Advertising technology company Integral Ad Science has released its Q4 2015 Media Quality Report, and apparently fraud for video ads (and display) purchased through networks and exchanges decreased in every quarter of the year. Video ad fraud decreased by a total of 28.6 percent throughout the year. Some types of video fraud plummeted: programmatic display saw a 33.3 percent decline. We can thank all of that new fraud prevention technology for that.
NEW LEADERSHIP AT THE INTERACTIVE ADVERTISING BUREAU: Leading and advising the digital advertising industry is no walk in the park, so we’re glad a strong woman is being put in charge to do it. Lauren Weiner, president of buyer platforms at video advertising software firm Tremor Video, is taking over as the new chair of its board of directors. Good luck, Lauren!
HACKERS VS. XBOX: In a possible declaration of war on gamers everywhere, online group New World Hackers, known for taking down services and websites, has claimed responsibility for recent online outages affecting Xbox Live. Apparently, they did it because they want to show these big servers that they have no protection in place, and even said they could “honestly knock Xbox off the face of the Earth” if they wanted to.
The Latin Online Video Forum, part of #PortadaLat on June 8-9 in Miami’s Hyatt Regency Hotel, is going to bring together all the big players in online video in the Americas including key brand marketers such as Nestle, 3M, Volaris, Fallabella, Best Western and many more. Get your early bird tix!
LATIN AMERICAN MARKET
CLARO TESTS 4G LIVE VIDEO SIGNAL FOR SAMSUNG IN BRAZIL: For the first time, Claro‘s 4G network distributed a live video signal in a test for Samsung S5 and S6 smartphones. The América Móvil company carried out the test in conjunction with Net, Qualcomm, Ericsson, Globosat and Samsung. The companies reported that mobile HD signal had a three-second delay compared to Sportv‘s pay-TV feed, but the team was generally pleased with the results, as they consider the best ways to broadcast to large audiences in the region.
FACEBOOK LAUNCHES LIVE VIDEO FOR LATAM: Facebook has launched their internal app Live Video, which allows users to publish live video broadcasts on personal walls and fan pages, in Latin America. The transmissions cannot exceed 30 minutes and are only compatible with iPhones (sorry, Samsung fans).
TELEVISA TAKES A SECOND CRACK AT VIDEO-ON-DEMAND: Mexico’s Televisa, Veo, is hoping that the second time is a charm as they re-launch a streaming strategy in LatAm. Veo is releasing its VOD platform, blim, which has an extensive content portfolio of its own production houses’s content as well as films and series from all over the world. The platform will be available on iOS and Android devices, smart TVs and computers, as blim’s team hopes to make it the most-watched video platform in the region.
BATANGA HAS A NEW HEAD OF GLOBAL BUSINESS & PROGRAMMATIC: Regional digital publisher Batanga Media has named Guillermo Abud as Head of Global Business & Programmatic and Alexandre Jordao as CRO. Both are newly created positions and form a part of Batanga’s focus on branded content programs and programmatic partnerships.
FREDERATOR GOES AFTER LATAM: Federator Networks, owner of the animated network giant Channel Frederator, is teaming up with Latin American animation studio Ánima Estudios to create a Spanish-language animation network, The Átomo Network. And that’s not all – it will also offer translating and dubbing services to help Frederator channels reach Spanish-speaking audiences.
IMS Internet Media Services (IMS) and gamer community and video platform Twitch announced a partnership in which they will start selling advertising in LatAm. Twitch allows gamers to watch and protagonist their own video game content and has a monthly audience of 100 million members and more than 1.7 million user submissions of content. IMS will represent Twitch’s ad inventory in the region, focusing especially on Mexico and Brazil.
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