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6 Ways the FCC’s Ruling Impacts Univision and Hispanic Marketing

Yesterday’s announcement of the FCC by which the U.S. regulator allows foreign ownership of Univision to exceed the mandatory 25% is major news. As a result Televisa will increase its stake to 40%. 5 ways this may impact the largest media company targeting Hispanic audiences in the U.S and the multicultural marketing space.

FCC Allows Televisa to Increase Stake in Univision to 40%

The Federal Communications Commission (FCC) has decided that it will allow foreign investors to own equity in Univision beyond the mandated 25% cap on foreign ownership in U.S. radio and television companies, Radio and Television Business Report reveals. Foreign investors will now be able to own up to 49% of Univision’s stock and voting rights.

Big Lots Launches CELEBRA BIG! Holidays Campaign featuring El Chavo

From November 30 to December 27th, retailers Big Lots, who have over 1400 stores in 48 states across the U.S., will be running the CELEBRA BIG holidays campaign featuring the iconic character “El Chavo,” the animated character based on the beloved Mexican television personality created by Roberto Gómez Bolaños.

Televisa partners with MiTú to develop digital content for Hispanics

Spanish-language media company Televisa and MiTú , an Internet-media and digital platform company focused on Latino audiences, have signed a multiyear multiplatform deal, under which they will jointly develop and distribute original programming and formats and deliver more than 620 million videos per month.

Sony Pictures Television and Televisa wrap up a five-year co-production agreement

Sony Pictures Television (SPT) and Televisa have announced that they have closed a deal to co-produce 12 series -,which involves 840 total hours of television , over the next five years for broadcast in México. SPT will produce the series in México featuring some of Televisa’s actors. In addition, the series will air in the U.S. on Univision’s Spanish-language broadcast network UniMás.