Marilyn Aldir is the new Digital Marketing Director at Televisa Publishing based in Miami. Aldir was appointed to this new position after Rudy Arda left Televisa Publishig earlier this year to join YuMe as Client Services Director Latin America. Before Televisa Aldir, worked as Associate VP US Sales Americas at Prisa Americas and before that as Director, International Advertising Sales at ESPN and at Terra Networks also as Director of International Sales.
Elevate and reposition Televisa’s Digital Properties
Aldir’s main task will be to elevate and reposition Televisa’s digital properties as premium compliments to advertisers campaign initiatives. Aldir tells Portada that this task will be pursued in order to obtain three objectives. “First, to impact digital revenue by creating viable partnerships with publishers and providing turn-key solutions that enhance our multi-platform offerings. Second, Champion content development for Televisa’s digital properties utilizing our existing assets and/or developing and creating new ones. The final objective is to foster winning relationships with our teams and partners for mutual growth and success.”