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Televisa Consumer Products

Genomma Lab expands OTC and Personal Care Offerings to Hispanic Market

Genomma Lab, the Mexican marketer of OTC medicines and other consumer products that has established a substantial presence in most of Latin America, is expanding its product offerings to the U.S. Hispanic market. Ruben Leo Sarmiento, Marketing Director, at Genomma Lab, and a speaker in Portada’s upcoming Latin American Advertising and Media Summit on June 3-4 in Miami (#Portadalat), says that the plan is to strengthen the U.S. Hispanic market portfolio: “equally in both OTC and personal care areas.”