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What: Telemundo announced the appointment of Lia Silkworth to Senior Vice President of Insights and Consumer Development.
Why it matters: Silkworth, who comes from Starcom Media Vest Group, will develop and lead the programming and consumer research departments for Telemundo Network, NBC UNIVERSO and its digital properties.

Telemundo announced the appointment of Lia Silkworth to Senior Vice President of Insights and Consumer Development. In her role, she will develop and lead the programming and consumer research departments for Telemundo Network, NBC UNIVERSO and its digital properties. Silkworth will report to Luis Silberwasser, President of Telemundo Network and NBC UNIVERSO cable channel.

Silkworth will be responsible for synthesizing insights from quantitative and qualitative data in order to provide expert guidance on brand performance, multi-platform viewing, and other key business goals. In addition, she will be charged with the development of progressive research strategies to advance the long range business vision and strategy of NBCUniversal Telemundo Enterprises.

“The addition of Lia to our leadership team strengthens our strategic capabilities and positions us for continued success,” said Silberwasser. “Lia‘s deep knowledge of the Hispanic media industry, as well as her established track record of utilizing data and insights to drive strategy and innovation, will be vital as we continue to evolve our content, consumer and commercial strategies.”

Silkworth joins Telemundo from Starcom Mediavest Group (SMG), where she held the position of Executive Vice President, Managing Director. Prior to that role, Silkworth served as Senior Vice President, Group & Investment Director at SMG.

Silkworth graduated from the University of Texas at Austin with a Bachelor of Science degree in Advertising and is a board member of the T. Howard Foundation.

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What: Luis Silberwasser, has been appointed President of Telemundo Network, to be effective in August.
Why it matters: He will be based in Miami and report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.

nbcuniversalNBCUniversal’s Hispanic Enterprises and Content has announced that television veteran, Luis Silberwasser, has been named President of Telemundo Network, to be effective in August. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami.

In his new role, Silberwasser will have overall responsibility for the Telemundo broadcast network, including Telemundo Studios. Working closely with the Hispanic Enterprises and Content senior team and Telemundo’s leadership, Silberwasser will be responsible for developing and executing the Spanish-language network’s entertainment, sports and news growth strategy with a focus on increased market share and profitability.

Most recently, he was Executive Vice President and Chief Content Officer for Discovery Networks International (DNI), based in London. He previously served as Senior Vice President, Content Group for Discovery Networks Latin America/U.S. Hispanic, where he managed programming, production and marketing for the region’s 15 channels. In addition, Silberwasser has held leadership positions in marketing, sales and business development within Discovery’s international division including Senior Vice President for Strategic Planning at Discovery Networks International, and Vice President of Affiliate Sales and Marketing for the Latin American division. Before joining Discovery in 1998, Silberwasser served as Brand Manager for Secret and Oil of Olay brands in the Beauty Care division of Procter & Gamble in Cincinnati, Ohio.

Raised in Cali, Colombia, Silberwasser holds an MBA from Harvard Business School and Bachelor of Science in industrial engineering from Georgia Tech. Married with four kids, Silberwasser will relocate from London to Miami, FL.

“Luis is a world-class operating executive with exceptional management, content and leadership experience. His deep understanding of the U.S. Hispanic and Latin American markets, coupled with his strong track record in successfully building global brands and developing and producing high quality content make him the ideal leader to fulfill the growth potential of Telemundo Network,” said Uva.

ls“Leading the Telemundo Network is a dream opportunity and I am incredibly excited about its future.   I look forward to working with Telemundo’s great creative team to take the network to the next level, “said Silberwasser (photo).

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