The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
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A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Spanish Telcom company Telefónica has announced a full restructuration including dividing the company into two main units, Hispam South and Hispam North.
A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Agenda highlights include presentations by Jon Suarez Davis, VP Global Media Strategy, Kellogg Company and Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies on the theme of “Building Brand Leadership in a disruptive World”, a sports marketing panel with Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev. In addition, key global players (e.g. Charlie Hunter Schyff, Head of Planning & Insights, Mobile Advertising, at Telefonica, and MediaMath Founder Erich Wasserman) will analyze the opportunities that Ad-Technologies face in Latin America.
Agenda highlights include presentations by Jon Suarez Davis, VP Global Media Strategy, Kellogg Company and Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies on the theme of “Building Brand Leadership in a disruptive World”, a sports marketing panel with Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev. In addition, key global players (e.g. Charlie Hunter Schyff, Head of Planning & Insights, Mobile Advertising, at Telefonica, and MediaMath Founder Erich Wasserman) will analyze the opportunities that Ad-Technologies face in Latin America.
Myriad Group AG, the company creating and connecting communities across mobile, has signed a pan Latin America agreement with the Spanish global digital telco, Telefonica S.A.
As we published last week Starcom Media Vest lost its Telefonica media planning and buying business to Havas Media after it won the pitch in July. Many observers of the agency and client world are shaking their heads. Five things You need to know about why Starcom lost the Telefonica business (approximately US$ 250 million a year) and its implications for the media buying and planning business of major agencies.
Starcom Media Vest has lost the Telefonica Latin America media business as Telefonica has entered into a wider global agreement with the Havas Group which has resulted in the US$ 260 million European media account – and the US$ 65 million O2 business – moving from Publicis Groupe’s ZenithOptimedia to Havas Media. Telefonica’s Latin American business will also be managed by Havas Media.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
The Mexican unit of Spain’s Telefonica plans to roll out a new 4G LTE mobile-broadband network in Mexico that by 2015 will span 300 cities nationwide, covering 70 percent of the population, the company said in a statement.
Telefónica is yearning to merge with Mexican operator Iusacell to fight América Móvil Mexico’s dominance .
[ctalatamb] What: Virgin Mobile will provide its MVNO (Mobile Virtual Network Operator) service in Mexico and Brazil. Why it matters: The new operations will follow
Telefónica strengthens its position in Latin America by providing data and voice coverage for NII Holdings’ Nextel in the region’s two biggest markets, Mexico and Brazil. The service will be provided through Telefónica’s 3G mobile network.
Telefonica is making a strategic investment in Rhapsody, which will also bundle and resell Rhapsody’s Napster music service and catalog to Telefonica mobile and broadband subscribers.
Telefonica is making a strategic investment in Rhapsody, which will also bundle and resell Rhapsody’s Napster music service and catalog to Telefonica mobile and broadband subscribers.
Telefonica has launched a joint marketing effort with Microsoft to boost sales of Windows Phone 8 devices. Initially for a period of one year, Telefonica
Movistar México (owned by Spanish telco Telefónica) is looking at entering new business segments and reorienting its investments in the country as a result of the
Mobile payments provider Fortumo has signed Global Framework Agreements with leading operator groups Telefónica and Telenor to bring direct carrier billing services to 460 million
John Paton, CEO of Digital First Media, has been appointed non-executive director to the Guardian Media Group (GMG) board along with Ronan Dunne, CEO of Telefónica
Telefónica reached an agreement today with Corporación Multi Inversiones (“CMI”) for the sale of 40% of Telefónica’s assets in El Salvador, Guatemala, Nicaragua, and Panama.