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unnamedMiami is getting its feet wet into this multibillion-dollar industry, with a new eSport team, according to Amarilis Semprún Zozaya, Principal at AZ Communications, Inc.

The combination of technology and sports is explosive. One just has to look at the legions of video game fanatics and the millions of dollars that they generate each year for this industry. Ant it keeps growing… Now more than ever, these so called cyber-athletes from different parts of the world connect online to participate in countless of tournaments and video game competitions.

Known as electronic sports (or eSports), competitive video gaming has been dominating the way 16 to 35 years old interact in the digital atmosphere, with tablets and mobile screens also capturing an important part of the pie. It has gained popularity so fast that many consider it as the new sports genre for the 21st century. eSports is the hottest topic in games and it already is into the mainstream.

From the United States, to Europe and Asia, thousands of events are held continuously in sold-out crowd packed arenas, which include a wide-range of game categories and competitions. From fighting games and Multiplayer online battle arena (MOBA) – such as DOTA 2, League of Legends, and Counter Strike – to sports simulators, life FIFA 17, professional players keep emerging from Latin America and other regions, to then be hired in the United States and Europe and endorsed by the big brands.  And, as the cash prizes get juicier more corporations and regular sports teams are following the money trail.

The global esports economy is estimated to grow by 41% to US$696 million in 2017, from US$493 million in 2016

According to an analysis by NewZoo, a provider of market intelligence covering this industry, the global esports economy is estimated to grow by 41% to US$696 million in 2017, from US$493 million in 2016. “And the audience is expected to hit 385 million in 2017, made up of 191 million Esports Enthusiasts and a further 194 million Occasional Viewers”.

Some of the largest cities for gamers are Los Angeles, San Francisco, Long Beach, Sacramento (CA), Chicago (IL), Charlotte (NC), Atlanta (GA), Seattle (WA), Portland (OR), and jus recently Washington, DC. Miami now have the opportunity to claim a piece of that universe in the form of THE MIAMI FLAMINGOS – the only professional eSports team in South Florida.  Five young players that represent the diversity that characterizes this city.  They are experts on Counter Strikes having played professionally in Latin American since their adolescence.  They come from Argentina, Colombia and Chile, and as with all eSports players, they select very unconventional nicknames, which function as their gaming handle. Jonathan ‘JonYBoY’ Muñoz, Guillermo ‘guishorro’ Areco, and Matías ‘Tutehen’ Canale (AR), Juan Esteban ‘sickLy’ Valencia, (CO), and Cristian ‘Proxure’ Rojas (CH).

Gaming is hot; and we are certain that with the introduction of The Miami Flamingos, in no time we’ll see local television stations that want to capture this highly valuable audience, broadcasting this unique experience in a crow-packed arena full of neon flashing lights, with thousands of fans – some dressed up as their favorite character – and other tens of thousands people live streaming from everywhere.  Yes, competitive video gamine is flourishing, and Miami is ready to dip into it.

Amarilis Semprún Zozaya, Principal at AZ Communications, Inc., is a seasoned PR Specialist, Amarilis has been helping deliver successful communications campaigns at the client and agency levels, for the past 20 years in both, the US Hispanic/Anglo markets and Latin America. Considered by some as having “a golden touch for pitching the media”, Amarilis is truly passionate about PR and a “news junkie”, nowadays immersed into the eSports atmosphere. A native of Venezuela, she studied Modern Languages, and Translation and Interpretation Studies.

Globe Newswire 265Advertising Technology providers continue to work in order to better integrate the off-line and digital media worlds, particularly as it relates to facilitate e-commerce transactions that origin on broadcast or print media. Obviously, the mobile phone plays a crucial role.

An Israeli company called Pounce just introduced a new secure mobile app that makes shopping more convenient by allowing consumers to instantly buy products seen in print media. Using image recognition technology, Pounce enables customers to scan product images and purchase the product with 1-tap, all in less than 30 seconds. The new mobile technology is turning static print media into a digital storefront.

According to a recent survey, 47% of people are put off by the length of the mobile purchasing process.

According to the 2013 Mobile Consumer Insights study conducted by Jumio, a mobile payment validation service, 47 percent of people are put off by the length of the mobile purchasing process and 23 percent found the purchase would not go through. Pounce’s purchasing-path tries to alleviate both those concerns. By securely storing billing and shipping information, Pounce eliminates the need to re-enter those details for every purchase, allowing consumers to simply scan the product and purchase. The financial transaction and fulfillment are handled by the retailers, so consumers can feel confident that they’re shopping with the brands they know and trust.

“Print media is a great shopping tool for consumers, but it comes with a time-delay between the initial intent and the actual transaction. Pounce removes that interruption, empowering consumers with the option to purchase a product right then and there, instead of going online or driving to a store,” said Avital Yachin, Founder & CEO of Pounce. “Convenience is everything, which is why we created Pounce to accommodate people’s busy lives and help to reduce errand lists by taking immediate action when shopping with print media.”

Circulars promoting retailers

Consumers can use Pounce when browsing circulars and other print media from Staples, Ace Hardware, Toys “R” Us, Babies “R” Us and Target, with more retailers coming soon. The secure mobile technology integrates with a retailer’s online stores using their existing checkout method to process orders, bridging the connection between print media and e-commerce.

“We’re always eager to work with companies that offer creative solutions that enhance the shopping experience for our customers, and add value for our partners,” said Lester Holze, Vice President, Business Development at ShopLocal, a leader in providing brands and agencies with the highest impact solutions to reach shoppers. “Pounce’s intuitive technology turns print media into a real-time shopping experience, which is ideal for retail stores looking to enhance mobile sales and track the results of a print ad campaign. It’s a great addition to our suite of capabilities.”

Helping retailers better manage print media, Pounce uses analytical capabilities to measure the performance of product advertisements. Pounce generates a sales report extracting details and success rates compiled through Pounce purchase transactions, providing retailers with a clear depiction of print ad performance.

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