Matching Brands to Sports: How to Win and Who Is Winning
Winning off or on the field, be it team or brand, comes down to doing the homework. The chemistry, the timing, and the ethos have to align.
Winning off or on the field, be it team or brand, comes down to doing the homework. The chemistry, the timing, and the ethos have to align.
We talked to Belen Pamukoff, Tecate Brand Director, on introducing Tecate Titanium into the U.S. market, representing the first Mexican high-strength beer brand available in the country. Given the opportunity, we also talked about the importance of Tecate’s soccer sponsorships.
Tecate has signed a sponsorship deal with boxer Gennady Gennadievich Golovkin. The addition of GGG to Tecate’s influencers is a powerful marketing boost for the beer brand, and adds an interesting twist to the promotion of the boxer’s rematch with El Canelo Álvarez, also sponsored by Tecate.
Portada talked to Gustavo Guerra, brand director of Tecate Equity in Heineken U.S., about how the beer brand is going after the major U.S. market through sports sponsorships.
Mexican beer Tecate will be sold in 70 markets worldwide.
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Uniform manufacturers, banks, cement companies, and casinos top the list of Mexican soccer sponsors.Because having the exclusive for making and selling team uniforms, or having your beer logo on a team jersey – in addition to selling the beverage at the stadium – are profitable investments for brands, even if sponsorship figures for Mexican soccer remain undisclosed.
Superama and Tecate took advantage of the context of the Super Bowl without investing millions in advertising during the NFL championship, on February 5th.
We spoke to Felix Palau, Heineken Brand Regional Director at Global Marketing Americas Heineken, about Tecate’s latest campaign’s impact as well as brand’s impressive growth in the general market.
Felix Palau, Tecate’s VP, talks about why the Mexican beer is going after U.S.-Hispanic Millennials, and why the brand chose the sports of boxing and soccer as its focus in engaging with new consumers.
Facebook’s Hispanic specific strategy got more visible this week through a partnership with beer brands Tecate and Tecate Light. The “Manfidence” campaign is also the first time Heineken owned Tecate uses a social media platform as the main element of the campaign . 8 things you need to know about this Hispanic Social Media effort.
Gustavo Guerra serves as brand director for Tecate and Tecate Light, Indio and Bohemia. He talked to Portada’s editorial team about how his brands celebrate the character of all Hispanic bicultural men 21 and older, and highlights that boxing is the second most-watched televised sport for his target audience after soccer.
Heineken USA , the owner of the Tecate brand, just selected Dalas based INSPIRE! to reach second generation Hispanics. iNSPIRE!’s responsibilities will include supporting billboard, radio and digital