Matching Brands to Sports: How to Win and Who Is Winning
04/23/2019
Winning off or on the field, be it team or brand, comes down to doing the homework. The chemistry, the timing, and the ethos have to align.
Tecate
CNN, Tecate, GroupM Offer Key Insights Into the Challenges of Data Facing Media Marketing Professionals
04/09/2019
With 2.5 quintillion bytes of data created each day and 90% of the world’s recorded data being created in the last 2 years, the need to understand data is quite apparent.
EXCLUSIVE INTERVIEW: Belen Pamukoff, Tecate Brand Director, on Introducing Tecate Titanium to Hispanic Millennials in the U.S.
04/02/2019
We talked to Belen Pamukoff, Tecate Brand Director, on introducing Tecate Titanium into the U.S. market, representing the first Mexican high-strength beer brand available in the country. Given the opportunity, we also talked about the importance of Tecate’s soccer sponsorships.
SALES LEADS: Northgate Gonzalez Market, Tecate, MCM Worldwide…
03/17/2019
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
From Screens Big And Small, Boxing Looks To KO A New Audience, Starting With The Latino Fan
11/19/2018
Brands, not just those most associated with fight sports, are more invested in boxing than ever, evidenced by mainstream marketers’ connection with network bouts and boxing-based TV shows and films.
SALES LEADS: California Milk Processor Board, Tecate, P&G…
02/26/2018
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Tecate Has a New Sponsorship Deal With Boxer Gennady Golovkin
02/21/2018
Tecate has signed a sponsorship deal with boxer Gennady Gennadievich Golovkin. The addition of GGG to Tecate’s influencers is a powerful marketing boost for the beer brand, and adds an interesting twist to the promotion of the boxer’s rematch with El Canelo Álvarez, also sponsored by Tecate.
The Week in Multicultural Sports Marketing
01/30/2018
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
SALES LEADS: Shell, TurboTax, Netflix…
01/29/2018
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
INTERVIEW- FC Barcelona Aims to be the World’s Largest Sports Team, and LatAm is its Springboard
05/15/2017
Portada spoke with Arno Trabesinger, FC Barcelona’s Managing Director Americas, about the Spanish club’s expansion plans for Latin America.
How Tecate Uses Silvester Stallone to Target Boxing Fans Nationwide
05/08/2017
Portada talked to Gustavo Guerra, brand director of Tecate Equity in Heineken U.S., about how the beer brand is going after the major U.S. market through sports sponsorships.
SALES LEADS: Coach Inc., Tecate, Snickers, Hispanica International…
05/01/2017
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now
Tecate, Heineken’s Second Mexican Brand, Goes Global
04/27/2017
Mexican beer Tecate will be sold in 70 markets worldwide.
SALES LEADS: Accenture, Dos Equis, Tecate…
04/24/2017
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now
SALES LEADS: Tequila Corralejo®, Ashley HomeStore, Jagermeister…
04/17/2017
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
How is 2017 Shaping Up for Multicultural Marketing? 7 Insights
04/03/2017
The just ended first quarter of 2017 was certainly eventful for politics and marketing. 7 essential insights that impact your multicultural marketing business. Questions we answer: Is Univision
What Brands are Sponsoring Mexican Soccer (in Mexico)?
03/28/2017
Uniform manufacturers, banks, cement companies, and casinos top the list of Mexican soccer sponsors.Because having the exclusive for making and selling team uniforms, or having your beer logo on a team jersey – in addition to selling the beverage at the stadium – are profitable investments for brands, even if sponsorship figures for Mexican soccer remain undisclosed.
Allstate, MasterCard, Sprint and other Fortune 500 Companies Join Portada’s New Sports Marketing Board
03/09/2017
We are thrilled to present Portada Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. This announcement underscores our new commitment to serving the vibrant sports and soccer marketing sectors.As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.
Mexico – These Brands Scored Touchdowns Without Investing Directly in the Super Bowl
02/09/2017
Superama and Tecate took advantage of the context of the Super Bowl without investing millions in advertising during the NFL championship, on February 5th.
2017 Sports Marketing: What Tecate, Eat the Bear, ESPN, NBC and Fox are Planning
01/03/2017
We spoke with major brand and media executives about their sports marketing plans and expectations for 2017.