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Tecate

Tecate Has a New Sponsorship Deal With Boxer Gennady Golovkin

Tecate has signed a sponsorship deal with boxer Gennady Gennadievich Golovkin. The addition of GGG to Tecate’s influencers is a powerful marketing boost for the beer brand, and adds an interesting twist to the promotion of the boxer’s rematch with El Canelo Álvarez, also sponsored by Tecate.

SALES LEADS: Shell, TurboTax, Netflix…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

What Brands are Sponsoring Mexican Soccer (in Mexico)?

Uniform manufacturers, banks, cement companies, and casinos top the list of Mexican soccer sponsors.Because having the exclusive for making and selling team uniforms, or having your beer logo on a team jersey – in addition to selling the beverage at the stadium – are profitable investments for brands, even if sponsorship figures for Mexican soccer remain undisclosed.

Allstate, MasterCard, Sprint and other Fortune 500 Companies Join Portada’s New Sports Marketing Board

We are thrilled to present Portada Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. This announcement underscores our new commitment to serving the vibrant sports and soccer marketing sectors.As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.