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Is Miami still the Capital of Latin American Marketing and Media? 8 Things You Need to Know

Miami is frequently nicknamed as the “capital of Latin America”. The South Floridian Metropolis, has been a major center of the Latin American Advertising and Media markets over the last decades. Major Latin American agency, marketing and media decisions were and are taken out of South Florida. But, wait a moment, is this still the case? Haven’t there been structural changes in the last few years that threaten Miami’s place as the capital of Latin American Marketing and Media? 8 key questions and their answers.

Will Online Video Take Money Out of the Huge LatAm TV budgets?

The Latin America media and advertising markets are almost ruled by huge TV budgets. In this context, non-linear TV properties (e.g. native digital properties as well as digital properties of magazines and newspapers ) have a tremendous opportunity to capture some of these TV advertising monies.