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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

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For prior Sales Leads editions, click here.

  • TurboTax

TurboTaxcb_tt_pref_i_rgb®,  the tax preparation provider owned by Intuit, announced the launch of its 2017 advertising campaign. Titled “Relax There’s TurboTax,” the campaign includes the brand’s return and fourth consecutive appearance in America’s biggest football game (Super Bowl). The campaign includes five broadcast spots, in both English and Spanish, and web films showing reassuring conversations that happen between TurboTax experts and customers, played by celebrities Kathy Bates, DJ Khaled, David Ortiz and Karla Souza. A series of new spots, including “Kathy Bates Scary Dependents,” “David Ortiz New Job,” “DJ Khaled The Exercise Program,” and “Karla Souza Dependientes,” launched over New Year’s, during NFL and college bowl games, with additional spots rolling out over the next few weeks.The campaign includes media integrations, digital and social activations and will continue throughout the 2017 tax season in high-impact sports, entertainment and cultural moments—including a 45-second ad on Sunday, February 5 in America’s biggest football game.The campaign was created in partnership with independent advertising agency Wieden+Kennedy, based in Portland, Oregon and multicultural agency Grupo Gallegos.

https://youtu.be/gxYuHVDnL8o

      • Walmart

descargaWalmart has confirmed that it appointed Minneapolis-based Haworth Marketing + Media to handle AOR duties and its’ US$900 million U.S. media account with.Haworth will play a number of roles including media planning and placement, strategy for brand integrations and strategic partnerships in the marketing, media and entertainment arenas.

 

 

 

      • The U.S. Army

descargaThe U.S. Army has issued an RFP for its next ad and marketing program contract, valued at US$4 billion over ten years, Mediapost repots. IPG’s McCann is the current incumbent and is expected to defend. The base contract of the new pact would have an initial five-year term but potentially, the new agreement could span 10 years if options to extend are exercised. The work would cover marketing efforts for the “Active Army, Army Reserve, Army Civilian workforce, and the Army National Guard. In addition, campaigns may be required for influencer and multi-cultural markets.” It also includes development and production of creative; planning and purchasing of media; strategic planning/research; local marketing; event marketing; interactive marketing; promotions marketing; public relations; multi-culture advertising; as well as online and social media.

 

 

      • U.S. Bank

descarga-3Minneapolis-based U.S. Bank, which is operated by U.S. Bancorp, has appointed Crossmedia as its new media agency of record following a review. The bank spent US$45.7 million on measured media in the U.S. last year.

 

 

 

 

      • TD Bank

descarga-1TD Bank has appointed Havas Media U.S. as its media agency of record following a review. TD Bank spends around US$70 million annually on ads, according to Kantar Media.The incumbent was Tierney, part of Interpublic.Havas will be responsible for all of TD Bank’s media across video, print, digital, mobile and social marketing as well as analytics duties.TD Bank is one of the ten largest banks in the U.S., with more than 8 million customers and 1,200 locations primarily along the East Coast.

 

To get detailed contact information about the decision makers behind these campaigns and access an annual subscription to the interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price.

 

  • BMW

descarga-1Luxury automaker BMW has made agency changes in the U.S. KBS will remain the brand’s lead creative agency, but lose social media, CRM and web development assignments. Omnicom’s Critical Mass has been appointed  to handle web development following a competitive review. Interpublic Group’s UM, which won BMW’s North American media planning and buying account last July, will retain the account. BMW spent US$314.1 million on U.S. advertising in 2015, according to the Ad Age Datacenter.

 

 

  •  Kia Motors

descargaIndependent creative agency Grupo Gallegos is launching Kia Motors America’s first social media campaign targeting Hispanics. The campaign, #SantaEnCasa (Santa at Home), also marks the agency’s first social media effort for Kia. This year Kia has a “Holiday On Us” sales event that aims to “bring joy beyond the holiday season” by picking up the tab for the first two months and allowing consumers to postpone payment for five months. In order to showcase what joy beyond the holidays looks like, Grupo Gallegos has created a humorous campaign showing what happens when Santa comes to drop off presents on Christmas and then stays with a family well past the holiday.Encompassing five spots created by Grupo Gallegos, the campaign shows Santa as a fish out of water while doing daily chores at his new home away from the North Pole. For example, in the spot Medias (Socks), we see Santa folding laundry with the family’s mother, and Santa taking each sock and putting a gift in it like you would do so for a stocking. The campaign will launch on Kia Latino Facebook and on Instagram, and in addition to the five videos the campaign will include month-long content of Santa’s happenings as he encounters his new life outside the North Pole. The campaign will also be supported via paid media and with the hashtag #SantaEnCasa.

To get detailed contact information about the decision makers behind these campaigns, access an interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!

For prior Sales Leads editions, click here.

  • TD Bank

TDBnk_AMCB_alt_col_EN_400x400Toronto-Based Company TD Bank, which spent US$191.2 Million on U.S. Advertising in 2014, is reviewing its media and creative business. Interpublic Group’s Tierney has been handling TD’s creative, digital and media planning and buying in the U.S. for years. In 2015, the company spent US$33.5 million on measured media in the U.S., according to Kantar Media.

 

 

  • Grupo LALA

descargaMexican dairy company Grupo LALA, S.A.B. de C.V announced it has entered into an agreement to acquire from Laguna Dairy, S. de R.L. de C.V. (“Laguna”) certain assets related to Laguna’s branded business in the U.S. (the “Branded Business”) for US$246 million in an all-cash transaction. This acquisition is in line with Grupo LALA’s strategy of expanding in value-added branded categories in high-growth markets in the Americas.The Branded Business will sell approximately U.S. $200 million in 2016 and has achieved double-digit growth for the past two years. The branded portfolio includes products in high-growth segments such as mainstream drinkable yogurt under the LALA® and Frusion® brands and specialty milks under Promised Land® and Skim Plus® brands. The acquisition includes three production plants and 5+ brands. This transaction will also provide a local platform to expand the presence of LALA’s authentic Mexican product line in the large U.S. Hispanic segment.

  • Connecticut Lottery

tfthetMD_200x200Connecticut Lottery Corporation has named Mason agency of record of its’ new game, KENO. The agency will handle all strategic messaging, creative, production, advertising and media buying. Additional Mason clients include Yale New Haven Health, The Connecticut Open presented by United Technologies, Odyssey Logistics, Hospital for Special Care and The United Illuminating Company.

 

 

  • Miller Lite

descarga (7)Miller Lite has returned to Texas for its third annual installment of Conciertos Originales. June 23 through August 27, consumers will have a chance to experience from over ten free concerts taking place in Dallas, Houston, San Antonio, and McAllen, Texas. Artists performing on the Miller Lite stage include La Arrolladora Banda El Limón, Banda Los Recoditos and Duelo.The concert series, curated exclusively by the Original Light Pilsner, boasts a lineup of Latino artists that will cater to fans of diverse musical genres, like norteño, country and cumbia.Entry to concerts in Dallas, Houston, San Antonio, and McAllen will be free of charge and on a first-come, first-served basis for those of legal drinking age. Select events will offer VIP entry and opportunities to meet and greet headlining artists.

  • Starbucks/ Anheuser-Busch

descarga (5) Coffee company Starbucks is partnering with Anheuser-Busch InBev to make, bottle and distribute its ready-to-drink teas Teavana, which will be introduced throughout the U.S. in the first half of 2017. Anheuser-Busch is best known for beer like Budweiser and Bud Light brands.For A-B InBev, the partnership gives it an additional revenue source in the U.S.Starbucks bought Teavana for about US$618 million three-and-a-half years ago. In 2015, its U.S. locations have sold more than US$1 billion of Teavana drinks, an 11% increase from a year earlier, according to Adage.

 

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