Who are brands turning to in order to engage today’s evolving Hispanic audiences? Are Univision and Telemundo still the go-to networks, and how are budget allocations shifting as new platforms and media emerge?
Posts Tagged ‘targeting’
Hispanics represent a huge opportunity for marketers with 57 million people adding up to $1.3 trillion in spending power. But with such large numbers comes complexity, and a struggle to form a complete picture of Hispanic consumers.
As the US-Hispanic demographic evolves and grows, multicultural strategists and media planners are faced with the challenge of connecting with an audience that cannot be defined by a single language or set of behaviors.
Portada looks at trends in targeting Hispanics during the 2016 holiday season, and makes a forecast for 2017.
When it comes to Hispanic viewers, Sling TV is forming a strategy to make sure its targeting capabilities and programming are finely tuned for this important audience.
Alejandro Roman Fuster of Pulpo Media explains why targeting a consumer is similar to targeting a voter.