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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • Sprint

Sprint has selected Deutsch LA as its new Agency of Record. The review focused on TV creative advertising, which has been handled recently by Figliulo & Partners, which was awarded the assignment late last year. Starcom MediaVest Group continues to handle media and sibling agency DigitasLBi remains the company’s digital agency. (Read our interview published today with Kymber Umaña, Hispanic Marketing Director at Sprint.)

  • TOMMY HILFIGER

descarga (6)The Tommy Hilfiger Group, which is wholly owned by PVH Corp., has announces that internationally renowned tennis star Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in Fall 2015. Both collections are available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com.The campaign imagery will be photographed in early 2015 in Spain and it will break globally in fall 2015 with dedicated print, online, and out-of-home media placements worldwide. To further support the global initiative and collaboration, Nadal will attend exclusiveTommy Hilfiger launch events in North America, Europe and Asia.

 

  • Tampico

descarga (7)Beverages Tampico has selected Macias Advertising and Roar Media in the U.S, including General, Total and Hispanic markets. Macias will be handling all of their creative work including brand and content development and Roar Media will be their Digital Media and PR agency. Prior to this Tampico had been working with Bravo as their AOR, only focusing on the Hispanic Market, but now they are expanding their target demographic to a broader audience.

  • Toyota

descarga (8)Toyota has teamed up with actor William Levy to create the first-of-its-kind, choose-your-own adventure video on Instagram with the new 2015 Toyota Camry.Created by agency Conill, the new Toyota campaign is aimed to tell a story that speaks to the hearts and minds of Hispanic consumers and leverages consumer passion points of fun and adventure.To view Instagram CLICK HERE.

  • Mars

imagesMars has appointed WPP’s MediaCom as its global media planning agency of record following a pitch.MediaCom will take control of the account in 2015.Until now, the business has been led by Publicis Group’s Starcom, which will continue to handle media buying for Mars. Mars Incorporated , which owns the Snickers, Galaxy, M&M’s and Maltesers brands, spent more than US $1.5 billion globally on advertising in 2013, including US $680 million in the U.S.,.The win comes shortly after it emerged that MediaCom have also taken Coca-Cola’s US $100m Mexico account and Procter & Gamble’s LatAm and Caribbean digital business from Starcom. This is a massive account and if MediaCom wins the review, it would be the second major planning win for the agency at Starcom’s expense.

  • Coca-Cola

descarga (9)Coca Cola has ended its 13-year ‘American Idol’ sponsorship. Coca Cola has been with the show since its inaugural season (Ford is the other). AT&T joined the show in its second season and departed before the start of last season. Ford plans to remain a sponsor this season. The soft frink company may be following the advice of its media agency MediaVest.American Idol’s last season’s finale drew 10.1 million viewers, down from 38 million in season 2. Those ratings declines led advertisers to spend US $394.7 million on the show in 2014, down 49.5% for the US $781.9 million they spent in 2012, according to Kantar Media data.

  • Kellogg’s

descarga (10)Cereal brand Kellogg’s will go traditional TV commercial formats by shunning the lively morning kitchen—when folks eat breakfast—and show boxes of Kellogg’s cereals set out on a table at night with bowls and spoons ready for the next morning, encouraging consumers with the tagline: “See you at breakfast.”  The campaign is by Leo Burnett and will air in primetime TV and have print and digital elements.Kellogg’s cereal revenues declined 6% for the 52 weeks ending Nov. 30. Kantar Media data finds the most popular time to advertise cold cereals is primetime. Kellogg’s will increase its primetime ad placements by 15%.

  • Puma
  • descarga (11)Pop star Rihanna has signed a multiyear partnership agreement with athletic apparel maker Puma through which she will become the brand’s “global ambassador” for women’s fitness and serve as its creative director for women’s products. The company says she will directly influence the product design process beginning this spring.Although Rihanna is not an athlete, Puma CEO Bjorn Gulden says retro-sneakers and athletic-looking attire have been part of her stage and street persona for years. Its coming campaigns plan to broaden its appeal among women.
  • Avocados
    descarga (5)Avocados from Mexico will bring together almost 1,000 Hispanic stores in key regions for Guac Fiesta, a retail promotion that will offer a US $3,500 prize package to five winners.The campaign is designed to increase consumption through football season among bicultural Hispanics in California, Arizona, Texas, Chicago, Miami and New York City.The program will run from Jan. 1 through Feb. 1 and includes sweepstakes prizes and coupons using mobile, digital, social media and consumer relations.The Guac Fiesta campaign includes a text-to-win contest where consumers have a chance to win a big screen TV for football viewing parties.Retailer support is available and includes tear pad coupons and in-store purchase coupons for shoppers.
  • Bud Light
    descarga (3)Bud Light is rolling out new packaging and marketing with a TV ad that touts the messages printed on labels as “12-ounces of inspiration.”The brand packaging  will eventually feature more than 100 different messages scrolled on bottles. The new labels are part of the brand’s “Perfect Beer For Whatever Happens” campaign.The new ad, which was developed by BBDO, begins a new phase of advertising for the brand that will heavily promote the new packaging. The ad will debut regionally on New Year’s Day during college football bowl games and run nationally during the NFL playoffs. The new ad is notable for its product close-ups and description of the liquid as “crisp,” “smooth” and “refreshing.”

http://youtu.be/zKgLBaXnTW4

  • Ford
    descarga (4)Ford is announcing the arrival of Ford 2015 F-150 truck with what it says is its biggest truck marketing campaign ever. The campaign, which will debut during the first-ever college football playoff for NCAA Division I teams, centers on sports, especially NFL and NCAA football. There are also sponsorship components around Professional Bull Riding, NASCAR, Future Farmers of America, and country music, with mobile across all platforms. In addition to the TV campaign — which includes two 30-second ads — there is also radio and a country music tie-in. But the effort also includes a separate campaign for the other truck demo, and the fastest-growing one: Hispanic truck owners. A digital video series, “F-150 Tough Science,” is part of the pro-sports tie-in. It features ESPN “Sport Science” creator John Brenkus. Read  “Ford launches largest Truck Ad -Campaign ever with strong Hispanic component.”

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

In today’s article of our CONTENT MARKETING  series presented by Skyword, we examine how three major companies, two major CPG’s (P&G and Clorox) and one Beverage Company (Tampico)  target the Hispanic demographic via Content Marketing activities. In all cases the content marketing effort in owned media properties (websites and social media) is complemented with paid, mostly but not only, digital media advertising. In addition, these marketers put a lot of emphasis in having multiple touch points with the consumer (e.g. desktop, mobile, social media and in-store).

1. P&G´s Orgullosa Programm

John Sandoval Senior Multicultural Marketing Manager at Procter&Gamble
John Sandoval, Senior Multicultural Marketing Manager, Procter & Gamble

Late in 2012 P&G announced a marketing investment in non-traditional media. As John Sandoval Senior Multicultural Marketing Manager at Procter&Gamble told Portada at the time: “We are starting to significantly invest in non-traditional media to respond to “ethnic consumer media usage trends when and where they are receptive.”

The cornerstone of P&G’s content marketing initiative is the Orgullosa program. Orgullosa  targets bicultural Hispanic woman between their early twenties and their late forties. John Sandoval, heads the Orgullosa initiative and leads Procter & Gamble’s Multicultural Center of Expertise.

Orgullosa is all about celebrating the inspiration and the pride of Latina women.

In addition to the website, other Orgullosa digital properties include Facebook (www.facebook.com/Orgullosa), Twitter (www.Twitter.com/Orgullosa), and YouTube (www.YouTube.com/MiOrgullosa). These are all  engagement points that surround Orgullosa’s different activities, such as the Board of Faldas announcements, and the P&G Orgullosa “Skirts Only” Fashion Show which celebrated” mujeres con la falda bien puesta.”

“This is something that was developed from the ground up with specific  consumer insights about the bicultural spectrum and targeting the Bicultural Latina,” says Sandoval.  “Right now the language used to connect  with the bicultural Latina is Spanish. There will be an English-Spanish toggle.  Even if we are targeting the bicultural Latina, even if she can speak English, we know that we want to provide her with the relevant topics interest areas in Spanish. We use language as a tactic, not a strategy.”

How it is produced…

orgullosaOrgullosa is produced in-house by P&G, with the support of a wide array of P&G brands . “We have lots of P&G brands behind us,” says Sandoval.

It is just as simple as looking to our brands and see what have you done on your website, translate and develop a more relevant tone.

P&G also draws from the expertise of copy writers across agencies to develop content. Agencies  include Fleishman Hillard (PR), Citizen Relations (PR), Starcom (Media) and Dieste (Creative). Most importantly, a substantial part of the content is produced by the community itself (posts, polls) and a blogger network as well as the Orgullosa Board. Board of  Faldas, or Board  of Skirts, members provide content ideas.   Board of Faldas members includes lifestyle expert Evette Rios; international motivational speaker, Maria Marin; and entrepreneur and chocolatier, Maribel Lieberman. Belinda C. Voice, Editor and P&G Community Manager coordinates contributions. Social media is also  pushed via a partnership and integration with the Despierta America show (Univision).

As Sandoval puts it, “Orgullosa is about authentic content and authentic conversations. It is integrated and seamless.” The mostly digital content marketing driven orgullosa platform has also a real life extension through the “Entre nosotras” parties where P&G Hispanic women consumer gather to party.

…and promoted via paid media

In addition to owned and earned media , Orgullosa is also promoted through media buys. “We are investing more in digital including mobile for both Hispanic and General Market as we continue to follow the media habits of the consumer.  By brand, the role of digital in the marketing mix varies, but we are continuously seeking the best ways to interact with consumers in social media, online, in-store and across touch points,” Sandoval notes. Orgullosa has also been promoted via ads in Top-Spanish-language magazine buys.

 

2. Clorox’s Always on Principle

cloroxIn an earnings call two weeks ago Benno Dorer,  Clorox’s EVP  and COO of Cleaning, International & Corporate Strategy, said that a key principle enabling the company’s success is the “Always on Principle” which is applied through digital technology.

The  principle that we’re pursuing here is called Always On.

According to Dorer, “wherever the consumer is on her shopping path, we are going to be there with dedicated engagement managers.” “So if she’s looking for Disinfecting Wipes, so searching Disinfecting Wipes on babycenter.com, we have an opportunity to deliver a custom ad. If she’s on Facebook chatting with friends or being exposed to a product on Facebook, we are there with her. We can send her, through Amazon.com, to buy our products. If she’s on a retailer app like Safeway, we can engage with her. Even in-store, we will engage with her. We are Always On. We’re always there with her. ”

Another insight that Dorer talked about is consumer fragmentation and how it applies to target the Hispanic demographic. “The world is getting more fragmented. So we’ve added Hispanic, and now we’re also adding millennials, ” he said.  Last year Clorox announced a Spanish-language marketing platform targeting Hispanics called Clorox Fragancia. to promote the following three product lines: Floors –  (Multipurpose Cleaner), Toilets & Bathrooms (Liquid Rim hanger), Aircare: Aerosols (Air fresheners).Dorer,  Dorer cited the Fraganzia program as an effort  that is expanding.

When targeting the  Hispanic consumer, as you can imagine, it is very important to have very tailored, very targeted marketing plans.

Dorer added that technology helps him reach the desired demographic: “With help from our partners at Google and together with our customer target, we designed a program that allows us to target consumers who live within 5 mile’s radius of a Hispanic-designated target store. And then if you live there, if you’re Hispanic and if you engage in content either on your favorite website or on a mobile app, we can send you an online coupon. So that’s geo-targeting and an example of our capabilities as they evolve with digital technology.”

 

3. Tampico’s Brand Engagement programm

tampicoBeverage Company Tampico has an active content marketing program targeting the Hispanic consumer . related to its Act-on-Impulse campaign.

According to Marta Gerdes, VP of Marketing at Tampico Beverages, the  “objective of the #Act-on-Impulse campaign is to continue Brand Engagement efforts with the Young Adult consumers.

” The campaign has a strong social media component which is all about real-time interactions.

According to Gerdes, the “brand’s relevance is increased  through multiple digital touch-points and key field marketing events that are relevant and “irresistible” to young adult consumers.

Our content marketing strategy centers on a combination of Brand, Curated and Promotional initiatives that tap into consumers’ habits and “impulsive” tendencies.

“We support the content marketing strategy with art cards that visually support the content, as well as we visually brand our Facebook wall.” ,  Gerdes says.

Tampico also activated an offline and online  national paid media campaign over the  last Summer until the end of September. POS (Point of Sales) media were  also bought “to maximize synergies as the impulsive acts are extended to many of the field marketing activities implemented throughout our core markets,” Gerdes notes.

This series of articles about “Content Marketing” is brought to you by Skyword. Skyword provides a wide range of services so that companies may connect with their audiences and generate a higher degree of engagement via top-quality contents for online search and social networking, currently the two main sources for content consumption.

Other articles of the CONTENT MARKETING SERIES:

CONTENT MARKETING: What do we mean when we talk about “content marketing”?

CONTENT MARKETING: Flying Through the Fog: A Marketer’s Guide to Navigating Search After Google Keywords Were Encrypted

CONTENT MARKETING: What we can learn from Iron Mountain, IBM and Autotrader

CONTENT MARKETING: Should Media Firms become Content Marketing Agencies?

CONTENT MARKETING: Spanish Language: What opportunities does it afford?

CONTENT MARKETING: How P&G, Clorox and Tampico engage Hispanic audiences

CONTENT MARKETING: How Pepsi’s “Cultural Fluency” concept translates into Content Marketing executions

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Honda

Honda Acura Honda launched a new television and digital advertising campaign in support of the 2013 Civic. Targeting millennials and starring America’s Got Talent host and performer Nick Cannon, the “Best Yourself” campaign celebrates diversity and the drive to achieve success through non-traditional paths. The two-minute long form ‘Best Yourself’ video is currently posted on YouTube while the 60-second commercial will make its national broadcast debut on America’s Got Talent on August 11. Both videos showcase individuals working towards their personal goals interspersed with footage of Cannon driving the redesigned 2013 Honda Civic. In the videos, he provides the narration about the will and ambition to improve one’s self. The campaign’s message is incorporated across digital platforms and initiatives that include a ‘Best Yourself’ social campaign that encourages audiences to share their hopes and plans for taking their lives to the next level using the hashtag #BestYourself on Honda Facebook, Twitter and Instagram pages. Media partners for the campaign include AOL/Huffington Post, Complex Media Network and Ballislife.com with video distribution through YouTube and Visible Measures.

  • Quaker Oats

PepsiCo’s Quaker Oats unit has partnered with Univision Communications Inc. (UCI) to launch a new digital destination for Hispanic moms. The Fuente de Energía (Energy Source) destination, part of Univision.com’s Vida y Familia vertical site, is accessible through mobile platforms as well as online. The site features original content including articles, recipes, photo essays, custom trivia and polls, covering health, food and other topics and ideas to help moms keep themselves and their families energized.

  • T-Mobile

T-Mobile announced it has gained 1.1 million customers, including 685,000 contract subscribers, in the second quarter. That compares with a loss of 557,000 contract subscribers, the most valuable type of customer, in the period a year earlier boosted by a big marketing push and its launch of Apple Inc’s iPhone. The uptick represents its largest customer growth in four years. Being able to sell Apple‘s iPhone in April was good for T-Mobile. For the full year, T-Mobile said it expected to add 1 million to 1.2 million contract subscriber. This year T-Mobile also began an overhaul of its network, and started offering lower-cost plans to lure customers from competitors and it also gained extra muscle from its merger with the smaller carrier MetroPCS, which recently announced an expansion into 15 new markets. . T-Mobile’s corporate parent, Deutsche Telekom AG , said it would plow more money into the No. 4 U.S. mobile provider to help it continue to grow.

  • Tampico

TampicoTampico Beverages announced the launch of its ‘Act on Impulse’ social media campaign aimed at multi-ethnic young adults in the United States. Known as the “blend master of flavor,” Tampico is curating and diffusing an eclectic mix of creative content and promotions that are designed to celebrate the irresistible nature of its beverages. From now until September 28, 2013, consumers may go to facebook.com/drinktampico, click the “Act on Impulse” tab, and follow the instructions to get impulsive and enter for a chance to win sweet prizes from Tampico’s “Impulsive Prize Room.” The campaign, developed by Roar Media and Macias Advertising, in Miami, will also be supported by online advertising as well as guerrilla videos and ongoing field marketing activities.

  • Jack in the Box

Burger chain Jack in the Box is running a summer campaign using the Vine mobile/video application and other social platforms. With digital agency-of-record Struck, the QSR brand has produced 101 videos showing its customers how to “Go Big” — part of the chain’s overall promotional theme touting recent menu additions like its Big Stack, Big Waffle Stack, Loaded Chili Cheese Wedges and Really Big Chicken Sandwich.

  • Profero

Digital Agency Profero has moved its New York office to a larger, newly renovated 13,000 square-foot office on Park Avenue South. The new location more than doubles the office previously occupied by the agency, and responds to increased revenue growth and an expanded team. The agency has experienced new hires in all areas, particularly in the Profero Performance team including media, display, paid search, SEO and social. Profero’s presence in Brazil has also resulted in new business for the New York office. A year after its acquisition of a full service Hispanic shop, Profero NY continues to build its cross-cultural muscle as Vox Profero. With revamped Latin expertise that taps the power of digital, the team is establishing the agency’s footprint in Latin America. Profero clients include ASOS, Barclays, Diageo, Lufthansa, M&S, New York Times, Unilever, Vonage, General Motors and Western Union.

  • COR

La Agencia de Orci has introduced a new agency targeting the “new general market”. COR was created by Andrew Orci in partnership with Rich Colby, formerly of Colby & Partners. Their new agency has been operating under the radar for about a year, with clients including Cox Cable, Georgia-Pacific, and Sutter Home Winery.

  • British Airways -Iberia

British AirwaysBritish Airways and Iberia announced that Carat is their new global media partner. The agreement will take effect from October and November respectively. Carat, part of Aegis Media, will manage both airlines’ global media planning and buying – with separate teams working on each account independently. British Airways head of marketing, Abigail Comber, said: “We are delighted to welcome Carat on board. They are a great fit for the brand going forward, to deliver business value.” Iberia’s head of Marketing, Carolina Martinoli, said: “We are looking forward to working with Carat in the many marketing projects we have ahead, from the new commercial initiatives, improved long haul product and the relaunching of Iberia’s brand. They have impressed us with their international reach and knowledge and we are excited about the opportunities ahead.”Carat will join British Airways’ agency roster, which includes advertising agency BBH and digital media agencies 12th Floor and OgilvyOne. They will work on brand and marketing projects, which include the current ‘To Fly. To Serve.’ campaign. Iberia will continue to work with its creative agency Ogilvy and Mather, as well as Ideup and Reprise as digital consultants.

  • Siemens

MediaCom won Siemens AG Global Media Account away from PHD. Siemens, the German-based company specializing in energy, technology and health care spent about $46 million on U.S. measured media in 2012, according to Ad Age. Incumbent PHD, a unit of Omnicom, had the global account since 2008. The shift comes as Siemens is beginning a campaign with PHD and DG MediaMind aimed at increasing Siemens brand awareness. HorizonMedia continues as global media agency for Siemens Enterprise Communications, the telecom company, which operates separately. This is the second client MediaCom won away from PHD this summer. In June, Sony selected MediaCom for its global mobile media account.

  • Vme

Balsera Communications has been tapped to be the agency of record for Vme Television, the only public Spanish language television network in the United States. Balsera will be leading Vme’s public affairs and public relations strategies.

  • Ellliott Spitzer –New York

Eliott SpitzerThe former governor and attorney general went up with his first Spanish-language TV spot of the controller’s race for New York City last week, appealing to an increasingly powerful voting group with Wall Street war stories.

  • Abogados de Accidente –New York

Catalina Marketing has started a Spanish campaign for personal injury attorney Kevin Gratt. They have created 3 videos – two videos will be displayed on nyaccidents.info and one will be displayed on brooklynpersonalinjurylawyers.co. The three videos are entitled Abogados de Accidente de Bronx, Abogado de Accidente de Queens, Abogado de Accidente de Brooklyn.

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics with more than 3,000 Leading Agency and Marketing/Advertising Directors. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

NOTE: Portada has currently a 25% Discount Offer to acquire the Interactive Database of Corporate Marketers targeting Hispanics. Register here and use the following Discount Coupon NEW-YEAR-25 link. (expires on January 31!)

    • Puerto Vallarta

Puerto VallartaVRTC was selected as the agency of record for Puerto Vallarta in the United States.  Puerto Vallarta is a Mexican resort town located on the pacific Coast in the state of Jalisco. VRTC  is a Houston, TX, headquartered agency which also has offices in Los Angeles, CA, and Mexico City.

 

 

 

  • Los Angeles Dodgers

The Los Angeles Dodgers announced that Walton Isaacson (WI) has been named the team’s advertising/marketing agency of record for 2013. WI will report to Executive Vice President and Chief Marketing Officer, Los Angeles Dodgers, Lon Rosen. “We’re thrilled to be associated with one of the world’s most iconic sports franchises,” states Aaron Walton, co-founder of WI. “The Dodgers are essential to the lifeblood of Los Angeles, and we look forward to working with Lon Rosen and his colleagues in what is truly an exciting new era at Chavez Ravine.”About Walton Isaacson.  

  • Chicago White Sox

  The Chicago White Sox tapped PACO to provide Latino strategic planning, ideation, and public relations services. PACO will serve as the Latino public relations agency of record for the Chicago White Sox. The overarching goal is to create relevance and brand affinity between the Chicago White Sox and the Latino fan base.

  • Tampico

Tampico Beverages Inc. wants to break into the carbonated drink industry, a  move the company hopes will ultimately pave the way to expanding into different  product categories. Tampico is best-known for selling refrigerated juice  products heavily favored by Hispanic consumers around the world, but it wants to  be much more, said Scott Miller, Tampico’s chief executive officer. The company will test several flavors of carbonated soft  drinks in Chicago and Texas in the second quarter as it tries to steal market  share from Jarritos, the top-selling carbonated soft drink among Hispanics in  the U.S. Tampico will launch its first national advertising campaign in the form of  television spots and billboards this spring to help strengthen brand awareness  as it looks to build out its product portfolio. Previous marketing efforts have  been more grass roots, such as ”banners at festivals or parades,” Mr. Miller  said. “We want to get the message out that we are a national brand,” Mr. Miller  said. Once that is accomplished, Tampico will embark on a global advertising  program that would include its core markets of Guatemala, Haiti, Mexico, Brazil  and Africa.

 

  • Payless Shoesource

Payless ShoeSourcePayless Shoe Source assigned AOR responsibilities to Miami based MARCA for the Hispanic & Latin American markets, Adweek reports. Media planning and buying were not part of the review and those responsibilities remain at Publicis Groupe’s Optimedia.

 

 

 

 

NOTE: Portada currently offers a 25% Discount to acquire the Interactive Database of Corporate Marketers targeting Hispanics. Register here and use the following Discount Coupon NEW-YEAR-25 link. (expires on January 31!)

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.