
VIDEO ROUND UP: Hot 360 Live Video, Taco Bell, Smartycontent….
A summary of the most exciting recent news in online video and ad-tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this
A summary of the most exciting recent news in online video and ad-tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
What: Fast food giant Taco Bell has consolidated its traditional media assignment with Publicis Groupe’s SMG’s Spark after a formal review. Digitas, also part of Publicis Groupe,
Taco Bell is launching its new nationwide value menu called the Dollar Cravings Menu. Marketing for the menu will start on Thursday August 21. Hispanics clearly overindex in attendance to Quick Service Restaurants (QSR). Will the new menu really resonate with Hispanics?