The Week in Multicultural Sports Marketing
05/22/2018
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
TACO BELL
SALES LEADS: Tequila Corralejo®, Ashley HomeStore, Jagermeister…
04/17/2017
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
VIDEO ROUND UP: Hot 360 Live Video, Taco Bell, Smartycontent….
01/12/2017
A summary of the most exciting recent news in online video and ad-tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this
SALES LEADS: Boehringer Ingelheim, Ben & Jerry’s®, Avon…
05/23/2016
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
SALES LEADS: Taco Bell, Hyatt Regency, Goya…
10/12/2015
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
SMG’s Spark wins Taco Bell’s US$300 Million Media Assignment
10/08/2015
What: Fast food giant Taco Bell has consolidated its traditional media assignment with Publicis Groupe’s SMG’s Spark after a formal review. Digitas, also part of Publicis Groupe,
SALES LEADS: Mountain Dew, Wells Fargo, Taco Bell, Carl’s Jr, Diamondbacks…
03/30/2015
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
LINKAGE: Locos for iPhone6, Arnold has it both ways, Pork Inspirations…
10/01/2014
A recap of major news on the marketing and media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Loco por
Will Taco Bell’s new Dollar Craving Menu resonate with Hispanics?
08/18/2014
Taco Bell is launching its new nationwide value menu called the Dollar Cravings Menu. Marketing for the menu will start on Thursday August 21. Hispanics clearly overindex in attendance to Quick Service Restaurants (QSR). Will the new menu really resonate with Hispanics?
Sales Leads: Eli Lilly ,7-Eleven , TGI Fridays, Red Lobster…
07/14/2014
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Sales Leads: SATA Airlines, Coca-Cola, Timberland, Smirnoff, Taco Bell…
04/14/2014
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Sales Leads:“All you need is Ecuador”, Taco Bell , Sprint , NBCUniversal ,Vodafone
03/31/2014
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Marketing Veterans Leave Draftfcb to Launch Collider
06/06/2013
Ken Muench (left) and Jeff Fox have left their respective posts at Draftfcb to launch Collider, a strategic marketing consultancy in California. Collider, which Muench