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Taboola

Televisa and Taboola Sign Content Discovery Deal, Eye Video Opportunity

Discovery platform Taboola announced an exclusive strategic alliance with Televisa, the largest media company in Mexico and the Spanish-speaking Americas. Under the agreement, Televisa integrated Taboola’s high-impact content recommendation platform with the goal of increasing revenue through sponsored content and video as well as driving engagement through on-site personalization.

Taboola Buys ConvertMedia, Enters Outstream Video Recommendation (also in Spanish)

Taboola will acquire native video advertising company ConvertMedia, a native video provider with a US $50 million annual revenue run rate. Convert Media is headquartered in New York, with R&D in Tel Aviv and Bangalore, and sales offices in Spain and London. The company offers Spanish-language videos for the U.S. Hispanic market, Latin America and Spain.

How General Mills doubles down on Hispanic Online Video: 6 things to know

Hispanic Online Video Consumption is huge and getting even larger. The executives behind General Mills Hispanic Que Rica Vida (QRV) digital property  know it. “Consumers today are spending 40% of their digital time on YouTube. As a digital platform that prides itself on consumer-intimacy, it was a clear next step for QRV to invest more heavily on YouTube”, Natalia Ortega, Media site planner of General Mills tells Portada.