Multicultural Marketing Experts at GroupM, Intuit, NFL, Rent-A-Center Explain What Brands Should Have to Reach Their Target
As ethnic minorities become majorities in the U.S., companies will need to do multicultural marketing if they wish to survive. We talked to Rent-A-Center’s Maria Albrecht, NFL’s Marissa Fernandez, Group M’s LaToya Christian, and Intuit’s John Sandoval about key brand attributes for successful multicultural marketing.