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What: Under the restructuration plan outlined by Publicis Groupe, Starcom Mediavest and  Zenith Optimedia Group are no longer.
Why it Matters: Publicis Groupe is a global leader in marketing and communication services. It is present in 108 countries and has more than 77,000 employees.

In order to maximize performance and operations, the French company has decided to reorganize the two media advertising companies Starcom Mediavest and Zenith Optimedia Group. There will now be four conglomerates operated by Starcom, Zenith, Mediavest Spark and Optimedia Blue 449, which will continue to deliver advertising services to its clients around the world.

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Steve King, CEO Publicis Media

“We have the strength to make it to the future first,” said Steve King, CEO of Publicis Media, in the press release.

 “Publicis Media is a fresh opportunity to simplify our organization, invent more modern ways to gain efficiency, introduce structures to increase collaboration and effectiveness, and reach a scale and clients of greater value.”

This change is being done under the context of Mediavest’s recent decision to fire 80 of its employees after the loss of some of its most important clients: Procter & Gamble, Coca-Cola and Walmart. With this new structure, the money from the four agencies will be united under one roof instead of split between the two giants.

And American TV media outlets are about to begin selling their ad spaces for the next season. For that reason, the Publicis agencies (and all of them in general) need to prepare for negotiations in which clients will invest millions of dollars in channels like CBS, NBCUniversal, 21st Century Fox and Walt Disney.

In terms of management, each of the companies is led by a global brand president. Lisa Donohue, who was the CEO of Starcom, is now the global brand president of said agency. Vittorio Bonori is at the head of Zenith. Brian Terkelsen is in charge of Mediavest Spark, and Andras Vigh will run Optimedia Blue 449.

At the same time, each agency has a CEO responsible for operations in the United States. Chris Boothe will assume the position of CEO of Mediavest SparkDave Ehlers will stay at the head of Optimedia Blue 449Lou Rossi will also stay at Zenith; and Donohue will lead Starcom until a successor is named. All of the brand leaders in the United States will report to Tim Jones, CEO of the Americas.

In Mexico, the Starcom spokesman told Portada: “We have four brands – Starcom, Mediavest, Zenith and Optimedia – working very well. We will continue to focus on giving clients from each brand the priorities that they demand, with a focus on the disciplines that we know will impulse brand growth.”

“We will leverage the Publicis global excellence centers to keep leading in digital, data, analytical, content and technology.” With respect to the structure for Latin America, he could only say that “it is being defined, and will be shared shortly.”

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descarga (7)Joanne Lipman, principal of Surrey Lane Media, formerly editor-in-chief of Conde Nast Portfolio and Portfolio.com, and previously deputy managing editor of The Wall Street Journal, has been named chief content officer at Gannett, a new position. Daniel Bernard, formerly head of product for Time, Fortune and Money Digital at Time, Inc., and previously chief product officer for The Wall Street Journal Digital Network and general manager for The Wall Street Journal Online, has been named chief product officer at Gannett. Both Lipman and Bernard will report to Robert J. Dickey, president and CEO of Gannett.

descarga (6)John McKeon, president and publisher of the San Antonio Express-News, was named president and publisher of the Houston Chronicle on Wednesday, a position from which he will oversee collaboration between Hearst’s Texas media. McKeon’s new role was announced by Hearst President and Chief Executive Officer Steven R. Swartz and Hearst Newspapers President Mark Aldam as McKeon met for the first time with employees at the Chronicle. He begins his new duties on Monday. In naming McKeon president and publisher of the Chronicle, Swartz and Aldam also announced that Susan Pape would become chief operating officer of the San Antonio Express-News. A successor to McKeon as president and publisher of the newspaper will be named shortly, they said.

descarga (5)Univision Communications, Inc. (UCI) announced that Tonia O’Connor has been promoted to the newly created position of chief commercial officer and president of Content Distribution. O’Connor will remain based in New York and will continue to report to Randy Falco, president and chief executive officer. Under O’Connor’s leadership, UCI is putting greater emphasis on diversifying its portfolio of assets by bringing together its Corporate Development and Enterprise groups under one function called Enterprise Development. This division will focus on enhancing UCI’s market position to help incubate and launch new products and businesses. O’Connor will retain her responsibilities leading content distribution, driving the company’s distribution efforts across all screens, including online and mobile, and expanding its content availability and licensing revenue by securing key partnerships and new business models with both traditional and emerging content distributors. Additionally, she will continue to oversee Univision NOW, the company’s new direct to consumer subscription video service.

descarga (1) IPG Mediabrands’s UM Chief Media Officer David Cohen is the new U.S. President of Magna Global, IPG’s central media-buying and forecasting group.He will be effectived Jan. 1, following the departure of Magna Global Exec VP Todd Gordon, who left last month to TubeMogul. Mr. Cohen is a 17-year-veteran of IPG. Mediabrands, the media agency network within Interpublic Group of Cos., comprehends media agencies UM, Initiative and BPN.

 

descargaJoe Tripodi has been named chief marketing officer of Subway. He replaces Tony Pace, who departed in July. Tripodi spent seven years at Coca-Cola where he was executive VP, marketing and commercial officer before departing in Oct. 2014. Prior to that, he spent four years as CMO of Allstate. He also served as CMO at Bank of New York and at Seagrams. Earlier he held marketing positions at MasterCard and Mobil.

 

C9R8ZXxb_400x400Publicis Groupe is reorganizing its agency networks and reallocating people in a move that creates four new groups: Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Healthcare.The reorganization will be effective Jan. 2.

 

 

 

sadounPublicis Communications will be led by Arthur Sadoun, CEO of Publicis Worldwide. The newly formed network will house all of the holding company’s creative shops( Publicis Worldwide, MSL, Nurun, Saatchi & Saatchi, Leo Burnett as well as BBH and Marcel.) Mr. Sadoun was named CEO of Publicis Worldwide in October 2013. Prior to that, he ran the agency’s European operation.Under Mr. Sadoun’s leadership the agency won several accounts including Cadillac, Heineken global and Sears.

 

kingPublicis Media will be led by ZenithOptimedia Global CEO Steve King. King will oversee Starcom Mediavest, ZenithOptimedia, Vivaki, Performics, MRY and Moxie, among other entities.

 

 

desmondLaura Desmond, global CEO of Starcom Mediavest Group, will move into the newly created role of chief revenue officer. She’ll oversee teams of chief client officers and be responsible for the group’s growth through “new business and future developments.”

 

 

herrickAlan Herrick, chief of Publicis.Sapient, will continue to run the group, which is now a hub and includes: Sapient Consulting, SapientNitro, DigitasLBi and Razorfish.

 

 

 

colucciNick Colucci, CEO of Publicis Healthcare Communication Group, will run the healthcare hub, which houses services from new product launches to the transition to generic branding, including digital applications and sales force management.

 

 

 

 

littlewoodAndy Littlewood has been named a managing partner and the first Head of Knowledge at media agency MediaCom. In this new role, he will work with the agency’s media teams and clients to provide faster access to data tools and systems within MediaCom and the other GroupM agencies. He was most recently chief data and ROI officer and head of direct response at MediaCom Australia.

 

Stephanie Starr has been named a group account director at MediaCom, handling the Audi of America account.

 

lordBob Lord will leave his position as president of AOL in early 2016. He joined AOL in July 2013. Prior to that, he was CEO at digital agency Razorfish.  It is expected that Lord will not be replaced.

 

 

AAEAAQAAAAAAAAU0AAAAJDgyMDRlZjVkLTM0MjEtNGVlMi05MzZlLWMzZDM2MTdkOGFlZQJonathan Halvorson, director-global media strategy and branded entertainment at General Motors, has left the company after eight months.The automaker has not named a replacement.Prior to joining the automotive giant, Mr. Halvorson had been global managing director for Publicis Groupe’s Starcom Mediavest Group, where he oversaw the agency’s global relationship with US$35 billion global snacking company Mondelez International.Starcom was GM’s media agency before the auto giant appointed Carat in 2012.GM spent US$1.66 billion on domestic measured media in 2014.

What: ZenithOptimedia CEO, Steve King, revealed the latest wave of advertising forecasts at the Festival of Media Global in Rome. According to the report, global advertising spend is expected to grow to 5.5% in 2014 to US $537bn.
Why it matters: Although Television remains the dominant advertising medium , Mobile advertising is growing six times quicker than desktop internet,driven by the rapid adoption of smartphones and tablets. Mobile advertising has become a key factor to boost global advertising spend growth.

festival of media global 2014Steve-KingChief Executive of ZenithOptimedia, Steve King (photo), has revealed the latest wave of advertising forecasts for the first time on stage at the Festival of Media Global in Rome. According to King, we are “coming out of recession”, as 2013 figures revealed an industry which was returning to rude health.

King said that Publicis Groupe media network has revised its forecast for 2014 and now expects global Advertising to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014 to US $537bn. This growth is then projected to increase to 5.8% in 2015, followed by 6.1% in 2016 as a result of an improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising.

forecasts per category

  • Mobile advertising is now growing six times quicker than desktop internet. Mobile, King said, is estimated to grow by an average of 50% a year between 2013 and 2016, driven by the rapid take-up of smartphones and tablets. By 2016 ,mobile advertising expenditure is expected to rise to US $45.0bn, representing 28.0% of internet expenditure and 7.6% of all expenditure.
  • Television remains the dominant advertising medium, attracting 40% of spend in 2013, nearly twice that taken by the internet (21%).Television ad spend is estimated to grow 5.2% in 2014, up from 4.4% in 2013, gaining most benefits of the Winter Olympics, football World Cup and mid-term US elections.
  • Internet, which is still the fastest-growing medium by some distance, is estimated to average a 16% annual growth for 2014 to 2016.
  • Display, the fastest-growing sub-category, is forecasted to grow at 21% a year to 2016. Traditional display (banners and other standard formats) is growing at 16% a year, increased by programmatic buying. Internet display may overtake paid search for the first time in 2015 and reach an ad spend of US$74.4bn in 2016.

“Advertisers are gaining in confidence as the world economy returns to stable growth. They will find plenty of opportunities to generate strong returns on their advertising investment in the fast-growing digital media, but should remember that television has lost none of its power to reach large and engaged audiences,” King said.

What: ZenithOptimedia CEO, Steve King, revealed the latest wave of advertising forecasts at the Festival of Media Global in Rome. According to the report, global advertising spend is expected to grow to 5.5% in 2014 to US $537bn.
Why it matters: Although Television remains the dominant advertising medium , Mobile advertising is growing six times quicker than desktop internet,driven by the rapid adoption of smartphones and tablets. Mobile advertising has become a key factor to boost global advertising spend growth.

festival of media global 2014Steve-KingChief Executive of ZenithOptimedia, Steve King (photo), has revealed the latest wave of advertising forecasts for the first time on stage at the Festival of Media Global in Rome. According to King, we are “coming out of recession”, as 2013 figures revealed an industry which was returning to rude health.

King said that Publicis Groupe media network has revised its forecast for 2014 and now expects global Advertising to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014 to US $537bn. This growth is then projected to increase to 5.8% in 2015, followed by 6.1% in 2016 as a result of an improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising.

forecasts per category

  • Mobile advertising is now growing six times quicker than desktop internet. Mobile, King said, is estimated to grow by an average of 50% a year between 2013 and 2016, driven by the rapid take-up of smartphones and tablets. By 2016 ,mobile advertising expenditure is expected to rise to US $45.0bn, representing 28.0% of internet expenditure and 7.6% of all expenditure.
  • Television remains the dominant advertising medium, attracting 40% of spend in 2013, nearly twice that taken by the internet (21%).Television ad spend is estimated to grow 5.2% in 2014, up from 4.4% in 2013, gaining most benefits of the Winter Olympics, football World Cup and mid-term US elections.
  • Internet, which is still the fastest-growing medium by some distance, is estimated to average a 16% annual growth for 2014 to 2016.
  • Display, the fastest-growing sub-category, is forecasted to grow at 21% a year to 2016. Traditional display (banners and other standard formats) is growing at 16% a year, increased by programmatic buying. Internet display may overtake paid search for the first time in 2015 and reach an ad spend of US$74.4bn in 2016.

“Advertisers are gaining in confidence as the world economy returns to stable growth. They will find plenty of opportunities to generate strong returns on their advertising investment in the fast-growing digital media, but should remember that television has lost none of its power to reach large and engaged audiences,” King said.