People change positions, get promoted or move to other companies. Portada is here to tell you about it.
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VidaPrimo, the multi-platform network for Latin Rhythm music, has named Stephen Brooks as Executive Vice President and General Manager. Brooks will help expand the music network so that it can be accessed on any device and through any service, uniting both music fans and interested brands in the process.Brooks has spent the last eighteen years working in content marketing and distribution for major entertainment companies Technicolor, Paramount Pictures and Warner Home Video. Prior to joining VidaPrimo, Brooks provided business planning and strategic support services to a multitude of entertainment technology startup companies.
Allied Integrated Marketing expands its multicultural services to three core audience segments, developing culturally relevant and rich communication strategies. Allied first launched its multicultural practice with Allied Hispanic, then expanded to African-American audiences with Allied Moxy, and now adds LGBTQ marketing to its service portfolio with Allied Pride. As Allied Hispanic marks its five-year anniversary, it is rebranding to Allied Contigo, the only agency with experienced bicultural marketing specialists and bilingual teams on the ground in top U.S. Hispanic markets.
Marcella Cuonzo, who leads the division, is being promoted to Senior Vice President.
Vanessa Krause is being promoted to Vice President of Hispanic Field Marketing.
Erika Bennett, from Allied Moxy, is being promoted to Senior Vice President.
The company is also launching Allied Pride, which will focus on authentic campaigns that connect entertainment and lifestyle clients with the LGBTQ community. Utilizing Allied’s network of 22 offices throughout the U.S. and Toronto, Allied Pride will develop market-specific campaigns that reach LGBTQ communities at the the local and national level.
After 6 years as a Partner and CEO of Anomaly New York, Karina Wilsher becomes Global Chief Operating Officer effective January 1st 2017, reporting to Founding Partner & Global CEO Carl Johnson. In her role as Global COO Karina will focus on three key areas: being accountable for key global clients as they work with any and all of Anomaly’s six offices from LA to Shanghai; shaping the company’s global vision and execution of the 7th Floor-the ever expanding internal creation/production capabilities; and helping guide and support the Partners of Anomaly’s businesses in Amsterdam and London within an expanded vision for Europe.
At the same time, after 10 years with the company – 6 in New York and then 4 as Partner & CEO of Anomaly Toronto- Franke Rodriguez will add the role of CEO Anomaly New York to his responsibilities. Franke Rodriguez is already a successful Anomaly office CEO and his focus in adding New York responsibilities will be to simultaneously manage its evolution to a data-centric organization whilst ensuring the surging office doesn’t miss a beat after it’s most successful year ever.
Claudio de Souza has been appointed VP at digital marketing agency Isobar U.S. where he will work on developing global accounts and also oversee the agency’s General Motors account. DeSouza, a 14-year veteran of Isobar, was most recently VP of business and operations at Isobar Brazil.
Havas Worldwide has created group chairman roles for four world markets — North America, France, UK and Spain. Andrew Benett, who serves as global CEO of Havas Creative Group, will be group chairman of North America.
John Harrobin, chief marketing officer for NBC Universal’s Content Innovation Agency, is leaving the company. Mr. Harrobin joined NBCU in December 2015 from Verizon. NBCU will not replace Mr. Harrobin and plans on reogranizing the group.
WPP’s agency Brand Union has promoted Christina Falzano to head of its New York office as Managing Director. She’ll report to Toby Southgate, the agency’s global CEO. Prior to this position, Falzano was Executive Director, Client Services at the agency and managed client relationships and initiatives for brands including IHG, Pernod Ricard, CBRE and Dell. As head of the New York office Falzano will continue to play a lead role in developing and driving business.