Posts Tagged ‘State Farm’

State Farm

Inside State Farm’s Los Asegurados Hispanic Social Campaign

“Our State Farm sitcom, Los Asegurados, will be uploaded periodically for the next couple of months (through April) on the State Farm Latino Facebook and Twitter pages. We know that Hispanics over index on social, which is why an online video series is a great way to reach this community,” Patty Morris, Director of Branded Content at State Farm tells Portada. Morris provides more detailed explanations about the insurer’s Hispanic Milennial social video Campaign.


Sales Leads: Novo Nordisk, Prime Access, Electronic Arts, Nationwide, Ashley Furniture, Trulia…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at  xavier@portada-online.com SEE A […]


Ford, AT&T, State Farm to Integrate Brands in ‘La Voz Kids’

Three of Telemundo’s main advertisers, Ford, AT&T and State Farm have signed sponsorships for La Voz Kids, the network’s singing competition that premiered May 5th with strong ratings. AT&T will become the official voting partner for the show, while Ford will integrate vehicles in different phases of the show.  For example, hosts Daisy Fuentes and Jorge […]


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AB InBev Awards U.S. Media Account to Dentsu Aegis Network

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BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

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A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).