Posts Tagged ‘startup’

startup

Beacon Play Unacast Announces US$5M Series A Financing Round

As part of an effort to boost the beacon market, Norwegian startup Unacast announced a US$5 million Series A financing round, with European VC firm Open Ocean Capital leading the round. VC firm Investinor co-lead the round.The funding brings the company’s total funding to US$6.6 million. Investment will be used to maintain the #1 position as the maturing proximity industry grows to 400 million sensors in the next years.


Undertone Acquires Argentinian Startup Sparkflow

Undertone, a company that creates digital advertising solutions for brands, has announced the acquisition of argentinian Sparkflow, an all-in-one platform for cross-screen rich media advertising. The transaction accelerates Undertone’s core capability of bringing unique, high impact formats to market and simplifies the process of building cross-screen advertisements, opening up new creative possibilities for marketers and agencies.The acquisition signifies Cygnus Capital, venture capital firm focused on digital economy, first important achievement.


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Three Golden Rules for Soccer Influencer Marketing

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Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.