Mobile Ad Exchange StartMeApp Shuts Down
StartMeApp, the mobile Real-Time Bidding Exchange has shut down. The company had offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore.
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StartMeApp, the mobile Real-Time Bidding Exchange has shut down. The company had offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore.
In this article, Lorena Hure, part of Portada’s editorial team, analyzes how mobile phones have stop being devices we used exclusively to make phone calls to become “everyday problems solvers.” Juan Carlos Göldy, who leads the Argentinian Education Program of the Mobile Marketing Association (MMA), joins this analysis to provide a view on the landscape of mobile marketing in this region for 2015.
StartMeApp, a full-stack mobile RTB platform (SSP, Exchange and DSP), reached an agreement with AppNexus through which it becomes an external seller to AppNexus, a major global marketplace acting besides global players like Mopub, Smaato and Nexage. Through this arrangement mobile audiences and mobile inventory available on the StartMeApp mobile ad-exchange can now be purchased via AppNexus.
StartMeApp, a full-stack mobile RTB platform (SSP, Exchange and DSP), reached an agreement with AppNexus through which it becomes an external seller to AppNexus, a major global marketplace acting besides global players like Mopub, Smaato and Nexage. Through this arrangement mobile audiences and mobile inventory available on the StartMeApp mobile ad-exchange can now be purchased via AppNexus.
Programmatic and Real Time Bidding are revolutionizing the way advertising is bought. Nowhere is this more the case than for Mobile media.
Our 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex), was held yesterday in the Hotel Presidente InterContinental in Mexico City, where over 100 marketing and advertising experts discussed global trends in mobile and programmatic buying.
In the first panel of the LatAm Summit on programmatic buying, Diego Fernandez Martin, SVP/Managing Director of Starcom, moderated the conversation between Clara Alvarado, Senior Marketing Manager of Cisco; Marlene Moronta, Marketing Director of Estee Lauder; and Alejandro Campos Carles, Co-Managing Director & Founder of StartMeApp.
In the first panel of the LatAm Summit on programmatic buying, Diego Fernandez Martin, SVP/Managing Director of Starcom, moderated the conversation between Clara Alvarado, Senior Marketing Manager of Cisco; Marlene Moronta, Marketing Director of Estee Lauder; and Alejandro Campos Carles, Co-Managing Director & Founder of StartMeApp.
[ctalatamb] The Mobile World Congress (MWC) finished last Thursday in Barcelona, Spain, and Portada talked to several executives in the Latin space present at the
The Mobile World Congress (MWC) finishes today in Barcelona, Spain, and Portada talked to several executives in the Latin space present at the MWC on
StartMeApp today announced it has been selected by Coca-Cola FEMSA to deploy multiple mobile advertising campaigns over StartMeApp’s real-time-bidding (RTB) platform in Brazil.
What? StartMeApp has launched Mobile RTB Exchange Why it matters? StartMeApp’s Mobile RTB Exchange connects advertisers, agencies and trading desks, publishers, mobile ad networks and other exchanges in
AD-Tech New York, one of the most important events for digital marketers, concluded yesterday in New York City’s Jacob Javits Center. The event had a
AD-Tech New York, one of the most important events for digital marketers, concluded yesterday in New York City’s Jacob Javits Center. The event had a sizable number of Hispanic and Latin American oriented companies among exhibitors and attendees.They included…
What? StartMeApp announced its acquisition of digital advertising trading desk startup AdNubo. Why it matters: With AdNubo, StartMeApp is betting on programmatic buying and desktop RTB trading
What? StartMeApp announced its acquisition of digital advertising trading desk startup AdNubo. Why it matters: With AdNubo, StartMeApp is betting on programmatic buying and desktop RTB trading
StartMeApp, Latin America’s largest mobile ad network, reports 8.6 billion impressions across LATAM region, as well as a 63% rise in North America impressions to 2.95 billion monthly during Q3.
Portada interviewed Alejandro Campos Carlés, Co-Director and Founder of StartMeApp, an independent mobile advertising network with offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore. “It’s not just about media buying, clicks or impressions, but about transformation: transforming impressions/clicks into the response that advertisers are seeking from the audience,” says the company founder.
StartMeApp Mobile Advertising Network Usage Report Shows Significant Growth in Mobile Ad Impressions for North & South America; Android and Tablets Benefit Most Worldwide from