Posts Tagged ‘startmeapp’

startmeapp

Analysis: At What Stage is Mobile Marketing in Latin America?

In this article, Lorena Hure, part of Portada’s editorial team, analyzes how mobile phones have stop being devices we used exclusively to make phone calls to become “everyday problems solvers.” Juan Carlos Göldy, who leads the Argentinian Education Program of the Mobile Marketing Association (MMA), joins this analysis to provide a view on the landscape of mobile marketing in this region for 2015.


Mobile: StartMeApp Becomes an External Seller to AppNexus

StartMeApp, a full-stack mobile RTB platform (SSP, Exchange and DSP), reached an agreement with AppNexus through which it becomes an external seller to AppNexus, a major global marketplace acting besides global players like Mopub, Smaato and Nexage. Through this arrangement mobile audiences and mobile inventory available on the StartMeApp mobile ad-exchange can now be purchased via AppNexus.


Mobile: StartMeApp Becomes an External Seller to AppNexus

StartMeApp, a full-stack mobile RTB platform (SSP, Exchange and DSP), reached an agreement with AppNexus through which it becomes an external seller to AppNexus, a major global marketplace acting besides global players like Mopub, Smaato and Nexage. Through this arrangement mobile audiences and mobile inventory available on the StartMeApp mobile ad-exchange can now be purchased via AppNexus.


What Latin players present at the Mobile World Congress have to say

The Mobile World Congress  (MWC)  finishes today in Barcelona, Spain, and Portada talked to several executives in the Latin space present at the MWC  on what the latest innovations and trends mean for the Latin markets. Low-Cost-Smartphones: Andrés Arias, SVP Products & Operations at Adsmovil,  notes that many low-cost smartphones offerings were present at the […]


Startmeapp Launches Mobile RTB Exchange

What? StartMeApp has launched  Mobile RTB Exchange Why it matters? StartMeApp’s Mobile RTB Exchange connects advertisers, agencies and trading desks, publishers, mobile ad networks and other exchanges  in a programmatic buying and selling of mobile media in Latin America and worldwide. StartMeApp has announced the launch of StartMeApp Mobile RTB Exchange, connecting advertisers, agencies and trading desks, publishers, […]


StartMeApp Mobile Ad Network Acquires Digital Advertising Trading Desk AdNubo

What? StartMeApp announced its acquisition of digital advertising trading desk startup AdNubo. Why it matters: With AdNubo, StartMeApp is betting on programmatic buying and desktop RTB trading in mobile advertising. AdNubo will function as a branded platform as part of StartMeApp, operating under the direction of StartMeApp Network Manager Tomas Mur, who was previously the Platform Team […]


StartMeApp Mobile Ad Network Acquires Digital Advertising Trading Desk AdNubo

What? StartMeApp announced its acquisition of digital advertising trading desk startup AdNubo. Why it matters: With AdNubo, StartMeApp is betting on programmatic buying and desktop RTB trading in mobile advertising. AdNubo will function as a branded platform as part of StartMeApp, operating under the direction of StartMeApp Network Manager Tomas Mur, who was previously the Platform Team […]


Alejandro Campos Carlés – StartMeApp: “Latin America gets residual panregional advertising from mobile global campaigns. That is beginning to change”

Portada interviewed Alejandro Campos Carlés, Co-Director and Founder of StartMeApp, an independent mobile advertising network with offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore. “It’s not just about media buying, clicks or impressions, but about transformation: transforming impressions/clicks into the response that advertisers are seeking from the audience,” says the company founder.


StartMeApp: Latin America Experienced a 225% Jump in Mobile Ad Impressions

StartMeApp Mobile Advertising Network Usage Report Shows Significant Growth in Mobile Ad Impressions for North & South America; Android and Tablets Benefit Most Worldwide from Symbian Decline; 2013 Increase Projected for Apple iOS Impressions During 2012, nearly two-thirds of all mobile ad impressions worldwide on the StartMeApp platform occurred across North America (including Mexico) and […]


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.