A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Starcom Mediavest Group – Victor Garcia,
What: Victor Garcia has been appointed SVP, Managing Director for SMG Latin America at Starcom Mediavest Group. In addition, ZenithOptimedia named Diego Fernandez, who formerly held
Panregional offices, as opposed to local ones, often have a broad perspective of what’s going on in the region. Their access to information, as well as their daily interaction with top decision-makers, helps frame the trends and decisions that will then replicate in the local countries. In order to have a clear picture of what 2015 brings in terms of advertising in the region, we asked Maria Jose Ezquerra, SVP at Havas Media, and Borja Beneyto, VP at Starcom MediaVest Group, to give us their views as 2015 unfolds.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Jesús Cedeño-Greta Patterson-Wikot Corporation ::: Hugo
What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform. Why it matters: Mobile ad spend is expected to increase
What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform. Why it matters: Mobile ad spend is expected to increase
Social networking service Facebook and advertising holding company Publicis Group have announced a sprawling , long-term partnership. Terms were not disclosed, but the deal is said to be valued around US $500 million, according to AdAge.
Social networking service Facebook and advertising holding company Publicis Group have announced a sprawling , long-term partnership. Terms were not disclosed, but The deal is said to be valued around US $500 million, according to AdAge.
Acxiom has sealed a multi-year deal with media agency Starcom MediaVest Group. This is Acxion’s first relationship with an agency in its 40-year history. Acxiom has historically worked with brands, retailers and other companies that use its data management, analytics and technology services.
Todd heads Starcom MediaVest’s Miami Latin American Headquarter office, which leads many of SMG’s multinational clients such as Procter & Gamble, Samsung, Avon, BlackBerry, LEGO