Posts Tagged ‘Starcom MediaVest Group’

Starcom MediaVest Group

Sales Leads LatAm: Luxury Brands Returning to Argentina? Procter & Gamble, Hilton Worldwide…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer […]


Sales Leads LatAm: PHD, Visa, Cisco…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Changing Places LatAm: Victor Garcia, Nicolas Gruschetsky, Diego Fernandez…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Starcom Mediavest Group – Victor Garcia, Nicolas Gruschetsky  ::: ZenithOptimedia – Diego Fernandez  ::: Eduardo Lima – Nazca Saatchi & Saatchi Brazil  ::: The Coca-Cola Company – James Quincey, Ahmet Bozer  ::: Click here for previous Latam Changing Places editions Victor […]


Victor Garcia, new MD LatAm at Starcom Media Vest, Diego Fernandez to be SVP Client Services at ZenithOptimedia

What: Victor Garcia has been appointed SVP, Managing Director for SMG Latin America at Starcom Mediavest Group. In addition, ZenithOptimedia named Diego Fernandez,  who formerly held Garcia’s new role, SVP, Client Services, Latin America. Why it matters: Garcia will report to Monica Gadsby, CEO, US Multicultural & Latin America.Fernandez will report to Sergio Lorca, CEO, Iberia and […]


Panregional Marketing Trends: What Havas Media and Starcom See Coming

Panregional offices, as opposed to local ones, often have a broad perspective of what’s going on in the region. Their access to information, as well as their daily interaction with top decision-makers, helps frame the trends and decisions that will then replicate in the local countries. In order to have a clear picture of what 2015 brings in terms of advertising in the region, we asked Maria Jose Ezquerra, SVP at Havas Media, and Borja Beneyto, VP at Starcom MediaVest Group, to give us their views as 2015 unfolds.


Changing Places LatAm: Jesús Cedeño, Greta Patterson, Hugo Sánchez, Mike Amour, Maryam Banikarim , Sarah Watson…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.  ::: Jesús Cedeño-Greta Patterson-Wikot Corporation :::  Hugo Sanchez-ESPN Deportes :::  Mike Amour-Starcom Mediavest Group ::: Maryam Banikarim-Hyatt Hotels ::: Sarah Watson- McCann Worldgroup ::: Miguel Janover-Carlos and Dario ::: Jesús Cedeño and Greta Patterson are no longer part of Wikot Corporation / Miami.   […]


Publicis jumps on the programmatic platform bandwagon, buys RUN

What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform. Why it matters: Mobile ad spend is expected to increase from US$8.5 billion in 2013 to US$31 billion in 2017. Media planning and buying conglomerates have been busy either acquiring programmatic specialized companies (see WPP purchase of  Xaxis and its recent investment in AppNexus) or […]


Publicis jumps on the programmatic platform bandwagon, buys RUN

What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform. Why it matters: Mobile ad spend is expected to increase from US$8.5 billion in 2013 to US$31 billion in 2017. Media planning and buying conglomerates have been busy either acquiring programmatic specialized companies (see WPP purchase of  Xaxis and its recent investment in AppNexus) or […]


Todd Wilson, SVP, Managing Director, Starcom MediaVest Group

Todd heads Starcom MediaVest’s Miami Latin American Headquarter office, which leads many of SMG’s multinational clients such as Procter & Gamble, Samsung, Avon, BlackBerry, LEGO among others. He oversees new business development and strategic leadership with over 12 years experience in the LATAM region. Prior to SMG Miami, he worked for Publicis Groupe sister agency, […]


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The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.


FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.