Starcom MediaVest Group Argentina


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Saatchi & Saatchi Mexico –  Gabriela Fenton , Luis Elizalde, Gabriela Gonzalez, Paula Tapia, Adrián Ponce ::: Emanuel Aldrey, Franco Luca –  Starcom MediaVest Group Argentina  ::: IAB Chile – Gonzalo Parra, Mauricio Otegui, Phillipe Lapierre, Pamela Zúñiga ::: IPG Mediabrands – Chad Stoller ::: Publicis One – Erasto Freytes, Julio Toro, Tero, Isabelita Ortiz, Cristina Echevarria ::: AOL – Joe Strolz, Brad Cressman :::

Click here for previous Latam Changing Places editions

3Gabriela Fenton is Saatchi & Saatchi Mexico new CEO. Analú Solana, who held that role, is taking a new direction in her professional career.Luis Elizalde will continue in his role as CCO.

Gabriela Gonzalez assumes full responsibility as VP Customer Service; Paula Tapia joins the team as VP of Strategic Planning and Adrián Ponce, will take the position of CFO.


Emanuel Aldrey and Franco Luca have joined Starcom MediaVest Group Argentina.

AAEAAQAAAAAAAAizAAAAJDI4OGQzYjEwLWRiY2YtNDczMS1iZTU3LWJkYzNjYzkyYmYwYgAldrey is the new digital regional director at Starcom for Mondelēz International Latin American hub. In this position, he will report directly to Guillermo Bonmati, VP and managing director of Starcom MediaVest Argentina and Chief Integration Officer of Publicis in that country. Aldrey will lead the account digital media team, running campaigns for brands Oreo, Beldent, Social Club, Halls, Tang and others, for all Latin America.


271b01bLuca joins as director of LiquidThread Argentina, Starcom’s digital agency.  Luca will lead this business unit and will be in charge of the implementation and amplification of advertising campaigns in new media. Luca began his career at Wunderman ten years ago.



Directiva2016_2IAB Chile has selected new directors for the 2016-2017 period at the first board meeting of the year.

Gonzalo Parra, head of middle office at Havas; as president of IAB Chile;

Mauricio Otegui, commercial manager at Cooperativa.cl; was elected first vice president;

Phillipe Lapierre, general manager of Blue Digital, as second vice president

and Pamela Zúñiga, assistant manager of business development at Chilevisión; as secretary of the association.

Chad Stoller HeadshotIPG Mediabrands, a division of Interpublic Group, has promoted Chad Stoller to the newly created role of evp, global innovation director. Stoller has been with the IPG media network for five years, serving as managing partner of its Media Lab. Prior to joining IPG Media Lab in 2011, Stoller spent two years as executive vp of digital strategy at BBDO New York and nearly three years as executive director of emerging platforms at Omnicom’s Organic. He will report to John Sintras, president of business development and product innovation for IPG Mediabrands.

descargaPublicis One has announced its local leadership in San Juan, Puerto Rico:



descarga (1)At a local management level, Erasto Freytes has been named Chief Executive Officer of Publicis One. Freytes has had a successful career in the industry with over 40 years of experience and is one of the most accomplished and celebrated strategic and creative leaders in Puerto Rico. For the last 31 years, he has been part of the team that has made Badillo Saatchi & Saatchi one of the leading agencies in the market.

In addition, Julio Toro joins the Publicis One board as Media Chairman. Toro has over 40 years experience and was a pioneer in media when he founded the Medianet agency, which later became ZenithOptimedia. In his new role, Toro will focus on leveraging the combined scale of all Publicis One’s media assets with the aim of driving value for our clients.

Tero Leon joins the Publicis One board as Chief Financial Officer of Publicis One. Leon has over 18 years of experience in managing finance, 13 of them as Finance Director of Badillo Saatchi & Saatchi.

Isabelita Ortiz will continue in her position as Managing Director of Starcom.

Finally, Cristina Echevarria assumes the role of Chief Talent Officer of Publicis One. Echevarria has over 18 years of experience and is a key leader in the human resources area and within Saatchi & Saatchi Badillo. Echevarria will ensure Publicis One attracts and develop the best talent in the industry.

All of the above newly-appointed leaders of Publicis One are already in their new roles and are fully operational in their respective markets.

Aol.black_copyVerizon-owned AOL is officially launching in Brazil with two new executives to head operations in the Americas, following the opening of its first LatAm office in Sao Paulo in October 2015.


strolzAOL Canada general manager and head of partner media for Microsoft Joe Strolz will take on the role of head of Americas, overseeing the strategy for the region outside of the US to build the brand in LatAm.




cressmanHead of business operations Brad Cressman has also been promoted to AOL Canada managing director, defining local strategy based on global objectives.

They will both report to AOL’s head of international Graham Moysey.

@AOL@PublicisOne@IABChile @wwsaatchi @smglatam

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Manuel Aguilera – Hispanopost.com ::: Red Hat, Inc. – Carlos Bustos ::: Guido Righetti  – Carat and Vizeum ::: Starcom  MediaVest Group Argentina – Guillermo Bonmatí  ::: Renata Lena and André França –  WMcCann Brazil  :::

Click here for previous Latam Changing Places editions

2d991a7Spanish Journalist Manuel Aguilera, former Director of Spanish-language newspapers El Mundo.es/America, Univisión.com and Diario las Américas, will lead the new editorial project Hispanopost.com: an emerging online platform distributing editorial and multimedia information, based on investigative and citizen journalism that provides relevant, rigorous and quality content, highlighting the main topics Spanish-language audiences around the globe feel concerned about. By his side stand Mark Wieting, Chief Editor of Hispanopost.com and Juan Pablo Herranz, Business Development Director of HispanoPost Media Group, among a large net of worldwide correspondents willing to report ” the other side of news.”

Carlos Bustos_01Red Hat, Inc., provider of open source solutions, has announced the appointment of Carlos Bustos as Country Manager of Red Hat in Chile. In this role, Burns will be in charge of all operations in Chile and will help to develop Red Hat presence regionally. He will report to Germán Soracco, regional director for South America, Central America and the Caribbean Region. Carlos comes to Red Hat with an extensive experience in the technology industry, after having  worked in companies like Novared, Microsoft and AT&T Latin America.

q9W9p93n_400x400As a result of Dentsu Aegis Network growth in Argentina, Guido Righetti has been appointed Chief Operating Officer of Carat and Vizeum. Guido will lead operations of both agencies, with the aim of maintaining identity and independence of each of them. Prior to this appointment, Guido was Managing Director at Vizeum.



descarga (1)Following Guillermo Tafets departure last November, Starcom  MediaVest Group Argentina has announced the appointment of Guillermo Bonmatí as CEO of the company. Bonmatí will be based in Buenos Aires, where he will direct operations and report to Monica Gadsby, CEO US Multicultural and LatAm. Bonmatí has been part of SMG since 2008. Most recently, he was director of the Coca-Cola account for Latin America.

descargaRenata Lena and André França are the new media directors at WMcCann Brazil.

Lena will head Nlab, a partnership between WMcCann and FLAGCX, which acts as an integrated media and business intelligence team to boost strategies for the Nestlé brand. With over 15 years of experience, Lena comes from DM9DDB. She will focus on Nestlé.

França will be media director for Latam Airlines and MasterCard accounts. Prior to LOV, he served as VP of digital media. He also served in Nestlé Brazil, where he was responsible for leading the brand communication of the company.

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