SALES LEADS LATAM: Samsung, Enterprise Rent-A-Car…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Menu
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Publicis Groupe’s Starcom MediaVest has lost Walmart, one of its largest North American accounts worth an estimated US$900 million a year.Why it matters: In 2015, MediaVest also lost two major clients: Procter & Gamble and Coca-Cola’s North American accounts.
What: Visa has picked Publicis Groupe’s Starcom to be its global media agency of record. Why it matters: Starcom will provide Visa with a fully integrated offering
What: Visa has picked Publicis Groupe’s Starcom to be its global media agency of record. Why it matters: Starcom will provide Visa with a fully integrated offering
Last week our Digital Media Correspondent Susan Kuchinskas reported about the maturing Newfronts Marketplace, the digital upfronts that are finishing today in New York City after two very hectic weeks. Now let’s look at the most important Multicultural related news that came out of the 2015 NewFronts.
As we published last week Starcom Media Vest lost its Telefonica media planning and buying business to Havas Media after it won the pitch in July. Many observers of the agency and client world are shaking their heads. Five things You need to know about why Starcom lost the Telefonica business (approximately US$ 250 million a year) and its implications for the media buying and planning business of major agencies.
Starcom Media Vest has lost the Telefonica Latin America media business as Telefonica has entered into a wider global agreement with the Havas Group which has resulted in the US$ 260 million European media account – and the US$ 65 million O2 business – moving from Publicis Groupe’s ZenithOptimedia to Havas Media. Telefonica’s Latin American business will also be managed by Havas Media.
Acxiom has sealed a multi-year deal with media agency Starcom MediaVest Group. This is Acxion’s first relationship with an agency in its 40-year history. Acxiom has historically worked with brands, retailers and other companies that use its data management, analytics and technology services.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now: H-E-B, Hass Avocado, Joe Lhota, Fisher-Price, Wendy’s, Iberia Foods, Emblem Health, Sony Mobile, Starcom Media Vest, Sony Mobile.