Posts Tagged ‘Starcom Media Vest’

Starcom Media Vest

Starcom Mediavest is Visa’s new Media Agency

What: Visa has picked Publicis Groupe’s Starcom to be its  global media agency of record. Why it matters: Starcom will provide Visa with a fully integrated offering based on data, which will cover five regions, 60 markets including North America, Latin America, Asia-Pacific and Middle East. Visa has picked Publicis Groupe’s Starcom to be its  global media […]


Starcom Mediavest is Visa’s new Media Agency

What: Visa has picked Publicis Groupe’s Starcom to be its  global media agency of record. Why it matters: Starcom will provide Visa with a fully integrated offering based on data, which will cover five regions, 60 markets including North America, Latin America, Asia-Pacific and Middle East. Visa has picked Publicis Groupe’s Starcom to be its  global media […]


ANALYSIS: 5 things You need to know about Starcom losing Telefonica’s Latam business to Havas

As we published last week Starcom Media Vest lost its Telefonica media planning and buying business to Havas Media after it won the pitch in July. Many observers of the agency and client world are shaking their heads. Five things You need to know about why Starcom lost the Telefonica business (approximately US$ 250 million a year) and its implications for the media buying and planning business of major agencies.


Starcom Media Vest loses Telefonica’s Latam Media Business

Starcom Media Vest has lost the Telefonica Latin America media business as Telefonica has entered into a wider global agreement with the Havas Group which has resulted in the US$ 260 million European media account – and the US$ 65 million O2 business – moving from Publicis Groupe’s ZenithOptimedia to Havas Media. Telefonica’s Latin American business will also be managed by Havas Media.


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.