SALES LEADS LATAM: Samsung, Enterprise Rent-A-Car…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Publicis Groupe’s Starcom MediaVest has lost Walmart, one of its largest North American accounts worth an estimated US$900 million a year.Why it matters: In 2015, MediaVest also lost two major clients: Procter & Gamble and Coca-Cola’s North American accounts.