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Dentsu Aegis Network chief executive Jerry Buhlmann is to step down on 31 December after 9 years on the role. He will be succeeded by Tim Andree, executive chairman at DAN who is also an executive vice president of parent Dentsu and a member of its board of directors. Buhlmann will continue as a special advisor.

 

 

 

Starbucks has laid off an undisclosed number of senior executives since September. CEO Kevin Johnson said that the layoffs, which represent about 5% of Starbucks’s corporate workforce, were the result of shifting strategies. These included the removal of seven executives, including Pam Greer, SVP of global strategy, insights and analytics; and Aimee Johnson, SVP of customer relationship management. Meanwhile, five recent additions made to the leadership page included Emily Chang, listed as SVP of U.S. marketing. Chang had previously been CMO of Starbucks China since June 2017.

 

Telemundo 47 has added Rosarina Bretón and Eliecer Marte to its news reporting team. The hires were announced after the station dropped two other reporters. A spokesperson confirmed Fernando Gómez and Nadia Torres are no longer with the company.

 

 

Evelyn Adames is now Senior Sales Director at SABIO mobile. She previously filled the role of National Digital Account Director, Multicultural, at Mundo Hispanico.

 

 

 

 

 

DDB worldwide CEO Wendy Clark has stepped down from the Time’s Up Advertising steering committee, but remains a member of the group.

 

 

 

 

 

Luisa Fairborne is now Chief Revenue Officer at TuVisionCanal.com.

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Peugeot Citröen

Peugeot Citröen has appointed  MediaCom to handle its’ US$1 billion global media account after a final round of pitches against Publicis Groupe’s Zenith. PSA will start working with MediaCom in 2018. The car giant’s media assignments were previously divided among Omnicom and Havas agencies.According to PSA Group’s website, the French group has worldwide reach, with six key regional markets, including Europe, China and south-east Asia, India-Pacific, Eurasia, Latin America, and the Middle East and Africa.

 

  • RED LINK

Red Link has appointed media agency Mídios, led by Héctor González, to work on the development of its communication strategies and media plans. The agency has already started working on the launch of VALEpei brand, Red Link’s new electronic wallet.

 

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Asics

Asics brand, a global footwear, clothing and sports accessories manufacturer, is planning to open its’ own local production unit and operations in Argentina. A similar process is already under way in Chile, Peru and Colombia. In addition, the company has already started producing footwear and clothing locally, through the Dass Group factory. It will be a combination of local production and imported products. The brand’s main market in the region is Brazil, where they have been operating for the last 10 years.

 

 

  • Starbucks

Starbucks Coffee Company has announced, through a statement on its website, a new license agreement with its strategic partner Alsea, which operates its restaurants in Latin America and Spain. The agreement grants Alsea the exclusive rights to develop and operate Starbucks stores in Uruguay, with the opening of the first store in early 2018 in Montevideo. Uruguay will become Starbuck’s fifth market in Latin America and the Caribbean. The brand has already presence in Mexico, Argentina, Chile and Colombia.

 

 

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Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!

For prior Sales Leads editions, click here.

  • TD Bank

TDBnk_AMCB_alt_col_EN_400x400Toronto-Based Company TD Bank, which spent US$191.2 Million on U.S. Advertising in 2014, is reviewing its media and creative business. Interpublic Group’s Tierney has been handling TD’s creative, digital and media planning and buying in the U.S. for years. In 2015, the company spent US$33.5 million on measured media in the U.S., according to Kantar Media.

 

 

  • Grupo LALA

descargaMexican dairy company Grupo LALA, S.A.B. de C.V announced it has entered into an agreement to acquire from Laguna Dairy, S. de R.L. de C.V. (“Laguna”) certain assets related to Laguna’s branded business in the U.S. (the “Branded Business”) for US$246 million in an all-cash transaction. This acquisition is in line with Grupo LALA’s strategy of expanding in value-added branded categories in high-growth markets in the Americas.The Branded Business will sell approximately U.S. $200 million in 2016 and has achieved double-digit growth for the past two years. The branded portfolio includes products in high-growth segments such as mainstream drinkable yogurt under the LALA® and Frusion® brands and specialty milks under Promised Land® and Skim Plus® brands. The acquisition includes three production plants and 5+ brands. This transaction will also provide a local platform to expand the presence of LALA’s authentic Mexican product line in the large U.S. Hispanic segment.

  • Connecticut Lottery

tfthetMD_200x200Connecticut Lottery Corporation has named Mason agency of record of its’ new game, KENO. The agency will handle all strategic messaging, creative, production, advertising and media buying. Additional Mason clients include Yale New Haven Health, The Connecticut Open presented by United Technologies, Odyssey Logistics, Hospital for Special Care and The United Illuminating Company.

 

 

  • Miller Lite

descarga (7)Miller Lite has returned to Texas for its third annual installment of Conciertos Originales. June 23 through August 27, consumers will have a chance to experience from over ten free concerts taking place in Dallas, Houston, San Antonio, and McAllen, Texas. Artists performing on the Miller Lite stage include La Arrolladora Banda El Limón, Banda Los Recoditos and Duelo.The concert series, curated exclusively by the Original Light Pilsner, boasts a lineup of Latino artists that will cater to fans of diverse musical genres, like norteño, country and cumbia.Entry to concerts in Dallas, Houston, San Antonio, and McAllen will be free of charge and on a first-come, first-served basis for those of legal drinking age. Select events will offer VIP entry and opportunities to meet and greet headlining artists.

  • Starbucks/ Anheuser-Busch

descarga (5) Coffee company Starbucks is partnering with Anheuser-Busch InBev to make, bottle and distribute its ready-to-drink teas Teavana, which will be introduced throughout the U.S. in the first half of 2017. Anheuser-Busch is best known for beer like Budweiser and Bud Light brands.For A-B InBev, the partnership gives it an additional revenue source in the U.S.Starbucks bought Teavana for about US$618 million three-and-a-half years ago. In 2015, its U.S. locations have sold more than US$1 billion of Teavana drinks, an 11% increase from a year earlier, according to Adage.

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-961-9516 or e-mail him at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

::: Starbucks ::: “Vacaciones” by ATMA ::: Mexico/ Ford, Toyota, Kia ::: WPP’s Geometry Global ::: Smurfit Kappa :::

  • Starbucks

ALcBvCnr_400x400Starbucks Corp.  will add a new coffee drink to the menu starting Jan. 5. The Latte Macchiato will be made of steamed and aerated whole milk poured over espresso shots and will be available in the U.S., Canada and select stores in Latin America. The drink will be part of the company’s core espresso drink menu, which also includes the Flat White, cappuccino and the Doppio, which is two shots of espresso straight. Other items being added to the company’s offerings include Guatemala Casi Cielo whole bean coffee, Teavana shaken iced peach green tea lemonade, and a number of food items, like Italian-style ham and spicy salami sandwiches, almond croissants, and a Vermont maple walnut muffin.

  •  “Vacaciones” by ATMA

descarga (2)Appliances brand ATMA has released its latest campaign that aimed to enjoy the most beautiful time of the day: the time we spend at home. The brand understands that women are no longer housewives, but women who love their home and now they can enjoy it without having to work so hard. The campaign can be seen in ATMA’S different platforms such as Facebook, Twitter, Instagram and its site: http://www.atma.com.ar website. The campaign  consists of four spots and was produced locally by the agency FCB.

 

 

  • Mexico/ Ford, Toyota, Kia 

descarga (3)In 2015, Car industry in Mexico became one of the main drivers of its economy mexicana. Towards the end of this year, that industry will be considered the engine of domestic manufacturing and will account for  3.0% of GDP.

Ford has announced this year an investment of US$ 2.5 billion dollars to increase its production capacity in transmissions and engines in Mexico.These investments will go to building a new transmission plant in Guanajuato, with a production capacity of up to 800,000 units annually. In addition to investing in expanding its plant in Chihuahua and building a new engine plant in that same state, to have a production capacity of up to one million engines annually.

Japan’s Toyota has announced an investment of one million dollars in a new plant in Guanajuato in April aimed at producing the Corolla model,  in view of manufacturing 200,000 units per year and create two thousand new job positions.

In addition, Kia is the first Korean automaker to come to Mexico after concluding the construction of its plant in Fisheries, Nuevo Leon and contemplating to begin its production in 2016.

  • WPP’s Geometry Global

BdcFDuIb_400x400WPP’s brand activation agency Geometry Global has acquired Mexican CRM agency Cacto Arte e Ideas S.A., which is based in Mexico City. Cacto’s unaudited gross revenues for 2015 will be close to $30 million Mexican pesos (about US$1.7 million at today’s exchange rate) with gross assets of nearly MXP $27 million (US$1.6 million).Cacto specializes in creating CRM programs for international companies in the automotive and pharmaceutical categories. Founded in 2007, Cacto employs 40 people.

 

  • Smurfit Kappa

YJbxeXsz_400x400Dublin-headquartered packaging group Smurfit Kappa has acquired two Brazilian-based firms for €186m. (approximately US$ 200 million). The two privately-owned businesses, INPA and Paema, combined operate three recycled containerboard mills with a total capacity of 210,000 tonnes, along with four corrugated facilities servicing the Northeast of Brazil, through the Rio and Sao Paulo regions and the south of the country.The combined business employs over 1,700 people and the Group expects to generate synergies of around €6m to be delivered by the end of 2017, primarily through operational improvements and supply chain optimisation as the businesses are integrated.The deal extends Smurfit Kappa’s reach to the entire South American continent and further advances the company’s desire to build its platform in the Americas.The transaction was completed at the end of December 2015 and will be immediately earnings accretive.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Carlson Rezidor Hotel Group /Radisson Blu ::: Starbucks/Pepsico ::: Forever 21 /Puerto Rico ::: “Couple”/ Renault Duster – Publicis Buenos Aires ::: Marriott Caribbean & Latin America Resorts – Sarah “Sarah Fit” Dussault  :::

  • Carlson Rezidor Hotel Group /Radisson Blu

descargaCarlson Rezidor Hotel Group, one of the world’s largest hotel groups, has announced the expansion of Radisson Blu® in Latin America with three hotels: Radisson Blu Santiago, La Dehesa in Chile as well as Radisson Blu San Andrés Resort & Spa and Radisson Blu ar Santa Marta Resort & Spa in Colombia.Radisson Petra La Dehesa Hotel will undergo a transformation and become Radisson Blu Santiago, La Dehesa by the first quarter of 2016.

  • Starbucks/Pepsico

descarga (1)Starbucks Corporation , in partnership with PepsiCo, Inc.,  will market, sell and distribute ready-to-drink (RTD) Starbucks coffee and energy beverages in Latin America, starting in 2016.According to the agreement, Pepsi will use its expansive distribution network and local expertise in the region to sell and distribute Starbucks RTD beverages. These beverages will be available in 2016, across the Caribbean, Chile, Colombia, Costa Rica, Guatemala, Mexico, Panama, Peru, Puerto Rico and Uruguay.Starbucks and Pepsi have been partners for over two decades. North American Coffee Partnership (NACP) is a joint venture between the two giants, which had been formed more than 20 years ago. The new agreement for the Latin American market will benefit from the innovation that NACP has developed over the years. Starbucks has been operating in Latin America since 2002, having over 870 stores in 14 markets. Latin America is a very important market for Starbucks, since this is where the company gets a major portion of its Arabica coffee supply. Pepsi, on the other hand, has over 100 years of experience in the region.

  • Forever 21 /Puerto Rico

descarga (2)Clothing retailer Forever 21 has opened its newest store in Puerto Rico in Las Catalinas Mall.The opening marks the retailer’s fifth location in Puerto Rico, a 13,773 square-foot store.The new location brings Forever 21’s presence in the US to over 494, with more than 700 stores in 48 countries worldwide.

  • “Couple”/ Renault Duster

descarga (4)Under the general creative direction of Fabio Mazia, Publicis Buenos Aires presents “Couple”, the new Renault Duster campaign, which will air in Latin America, South Africa and several countries in Europe. The effort is based on the concept of those who ”have a good time, having a hard time,” which the brand uses globally.The story is based on a couple looking to enjoy those situations that are always unpleasant.With this initiative, Renault Duster is introduced to encourage people to leave the comfort zone and start enjoying. The commercial was produced by Primo Buenos Aires.

  • Marriott Caribbean & Latin America

descarga (3)Marriott Caribbean & Latin America Resorts has launched its “Fit in Paradise” program featuring popular YouTube fitness personality and blogger Sarah “Sarah Fit” Dussault to show viewers and guests how easy it is to stay healthy and active while visiting any of the collection’s eight resorts. As part of the initiative, Sarah Fit is visiting each of the collection’s resorts, where she is filming a series of workout and lifestyle videos which will be rolled out across her social media channels, as well as those of Marriott Caribbean & Latin America Resorts. These videos will feature Sarah Fit engaging in a specific workout set amidst the backdrop of each resort.In addition , she is also producing videos that showcase the resorts themselves, as well as their local destinations. Viewers will be able to follow along with Sarah’s adventures as she navigates her favorite activities and experiences at each resort. The Fit in Paradise initiative will be available at the following Collection properties: Aruba Marriott Resort & Stellaris Casino; CasaMagna Marriott Cancun Resort; CasaMagna Marriott Puerto Vallarta Resort & Spa; Curacao Marriott Beach Resort & Emerald Casino; Frenchman’s Reef & Morning Star Marriott Beach Resort; Grand Cayman Marriott Beach Resort; JW Marriott Cancun Resort & Spa and St. Kitts Marriott Resort & The Royal Beach Casino. To follow Sarah Fit’s travels,guests must search #FitInParadise on Facebook, Instagram and Twitter.

What: Social net Instagram has succeeded in increasing brands followers significantly.Nike has reached 12 million followers, Victoria’s Secret 10.5 million, GoPro 4.2 million, the NBA  4.9 million and Starbucks  3.7 million after implementing Instagram video on their marketing strategies.
Why it matters: Developments in the online video market, with its potential to grab TV ad dollars are crucial to follow. The fact that 40% of the most-shared videos on Instagram are created by brands, not average users is interesting to know.

images (1)Nike, the athletic shoe and apparel Company, has succeeded in increasing its followers from 4 million to 12 million because of its Instagram video initiatives.

Back in April 2014, Nike was already boasting 4 million followers on the social platform mostly known for photo sharing. From February 20, 2015, the company has increased its Instagram followers 200% to 12 million.

Victoria’s Secret was another Company that experienced a huge improvement in its follower count after implementing Instagram video. The women lingerie company saw its subscribers increase from 4.2 to 10.5 million. Camera brand GoPro also went from having 1.9 followers to 4.2 million, the National Basketball Association(NBA) bumped its follower count from 2.3 to 4.9 million, and Starbucks saw its subscribers grow from 2.3 to 3.7 million after implementing Instagram video on their marketing strategies.

According to a white paper from video advertising company Unruly, 40% of the most-shared videos on Instagram are created by brands, not average users.These brands’ successes with Instagram video probably depends on their marketing budgets, which none of the companies revealed. However, regardless of budget, the way NBA, Starbucks, Nike, Victoria’s Secret, and GoPro have figured out Instagram video should set precedent for other brands.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 14 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 1-212-685-4441 or e-mail her at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • JC Penney

aDh9YWhg_400x400The retail chain JC Penney is launching for the first time an extensive World Cup soccer campaign that specifically targets Hispanic women , according to an Ad Age report.This a major step for JC Penney, a main sponsor of Univision’s World Cup coverage, as Hispanics account for double-digit percentage of store sales and are expected to be the single biggest source of growth for the retailer in 2014.

 

  • Starbucks

e2d47eea47025ad0d75939f12390648a_reasonably_smallStarbucks has replaced its´ incumbent media agency of six years, Omnicom’s PHD, with Starcom MediaVest Group’s Spark, according to an Ad Age report. This means a major win for Spark as Starbucks spent about US $95 million on U.S. measured media in 2013, according to KantarMedia.

 

 

  • Cigna

Cigna_logo4_400x400Health insurance provider Cigna will move its´ creative and media accounts from incumbent Hill Holliday to OMD and  McCann respectively. OMD reportedly beat out UM, while McCann beat out DDB.This switch comes about a year after Lisa Bacus joined Cigna as global chief marketing officer.

 

 

  • Jewel-Osco

Jewel-FBOptimized-2_reasonably_smallJewel-Osco will open the soccer season offering food tips for soccer viewing parties, staging player appearances and offering free gifts and prizes from June 7 through July 12 at five Chicago area stores including Chicago, Waukegan and Elgin, IL. St. Augustine College Chef Rafael Perez and his culinary students will be on-site to prepare authentic recipes like Soccer Ball Cake Pops and Pollo Pibil. Sponsored by Quaker, players from the Chicago Fire Soccer Club will make guest appearances and sign autographs for any shopper who attends.  Participating brands like Bush Brother’s, Mondelez and Clorox will provide prizes, including official soccer jerseys and game tickets.

 

  • Kroger Co.

sKroger Co. will display banners across the country featuring Mexican foods and dishes across fresh departments during three weeks of events this June.”Savor World Flavor: Taste of Mexico” will include new product selections, cooking demonstrations and food sampling from June 1-22. However, events will vary by location. Kroger’s stores with Starbucks cafes will feature a Horchata Frappucino for a limited time and in center store, Kroger will feature Mexican brands and products like Paletas (ice pops made from fruit), Crema Mexicana (buttery-rich table cream for entree toppings), Mexican Coke (sweetened with cane sugar), Cajeta Coronado (caramel topping made from goat’s milk) and Arcoiris Cookies (marshmallow and vanilla stacked cookies).To search dates and times of local events, customers can visit www.experiencesavorworldflavor.com.

 

  • Twitter

v65oai7fxn47qv9nectx_reasonably_smallTwitter has released a World Cup video and brand campaign encouraging consumers to use the service during the upcoming World Cup games.This video,which was created by Goodby Silverstein & Partners, will introduce the slogan, “Love Every Second,” that is likely to appear in future brand marketing.

 

  • Wrangler

BI6YPcsj_400x400Wrangler is introducing a new line of denim called “Red”, which targets millennial men. Unlike traditional Wrangler jeans, Red is geared for style and a  US $20 low price. These pants will be sold in four fits: Vintage Skinny, Vintage Slim, Vintage Straight and Vintage Boot. The line will be marketed with a 100% digital campaign to reach younger customers and keep the brand strong and relevant. The clothing will be available this summer at Walmart, Walmart.com, and Wrangler.com. The launching comes in a time when all men’s apparel sales grew from 5% to US $60.8 billion in 2013 to 12% to US $4.8 billion, according to NPD Group.

CHECK OUT Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Matt Eberhardt at 1-212-685-4441 or e-mail him at matte@portada-online.com

What? Starbucks must pay Kraft Foods US $2.76 billion for breaking the Companies grocery deal three years early.
Why it matters? The deal was set to expire in March 2014, and automatically renew for successive 10-year terms,  but it was finished sonner than the agreement.

starbucksThe companies grocery deal was ended three years early by Starbucks.  Kraft was selling bags of Starbucks coffee in grocery stores, but Starbucks prematurely ended the contract in March 2011 and gave the business to privately held Acosta Inc., accusing Kraft of multiple material breaches of contract, including mismanaging the brand.

Now, the company must pay Kraft Foods US $2.76 billion. Mondelez International Inc , which derived from Kraft Foods as an independent company, will receive all profits from the dispute under an agreement between the two companies.

According to rules of the arbitration, Starbucks must pay US $2.23 billion in damages plus US $527 million for interest and legal fees. Whatsmore, the company cannot appeal. The payment assimilates what Kraft had first required.

As a consequence, Shares in Starbucks dropped 1.2 percent at US $79.41 in extended trading.

Starbucks does not agree with the arbitror’s conclusion but will adequate to the payment in the form of cash and with its available borrowing capacity.

The contract was prematurely concluded in March 2011 and the business given later to privately held Acosta Inc.

Starbucks blamed Kraft for multiple material breaches of contract and mishandling the brand. Kraft denied that and alleged that Starbucks must pay a reasonable value for the business if it wanted Kraft out.

The deal was set to expire in March 2014, and automatically renew for successive 10-year terms except it is finished sooner per the agreement.

Source: reuters

What? Starbucks must pay Kraft Foods US $2.76 billion for breaking the Companies grocery deal three years early.
Why it matters? The deal was set to expire in March 2014, and automatically renew for successive 10-year terms,  but it was finished sonner than the agreement.

starbucksThe companies grocery deal was ended three years early by Starbucks.  Kraft was selling bags of Starbucks coffee in grocery stores, but Starbucks prematurely ended the contract in March 2011 and gave the business to privately held Acosta Inc., accusing Kraft of multiple material breaches of contract, including mismanaging the brand.

Now, Starbucks must pay Kraft Foods US $2.76 billion. Mondelez International Inc , which derived from Kraft Foods as an independent company, will receive all profits from the dispute under an agreement between the two companies.

According to rules of the arbitration, Starbucks must pay US $2.23 billion in damages plus US $527 million for interest and legal fees. Whatsmore, the company cannot appeal. The payment assimilates what Kraft had first required.

As a consequence, Shares in Starbucks dropped 1.2 percent at US $79.41 in extended trading.

Starbucks does not agree with the arbitror’s conclusion but will adequate to the payment in the form of cash and with its available borrowing capacity.

The contract was prematurely concluded in March 2011 and the business given later to privately held Acosta Inc.

Starbucks blamed Kraft for multiple material breaches of contract and mishandling the brand. Kraft denied that and alleged that Starbucks must pay a reasonable value for the business if it wanted Kraft out.

The deal was set to expire in March 2014, and automatically renew for successive 10-year terms except it is finished sooner per the agreement.

Source: reuters 

 

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Facebook – Global ::: Starbucks – Global ::: Volvo – Mexico

facebookFacebook – Global

Facebook has launched a new platform for marketers to reach potential customers, Lookalike Audiences.  The new tool is a targeting feature that helps brands and businesses reach new customers by targeting an audience segment. The new tool builds upon Facebook’s Custom Audiences feature, which launched in the second half of 2012. The tool lets marketers take their current customer lists and show ads to those people on Facebook.

 

starbucksStarbucks – Global

Sharon Rothstein has been hired as global CMO for Starbucks. The executive will be in charge of Starbucks brand and its portfolio, including Seattle’s Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana.

 

 

volvoVolvo – Mexico

Volvo Mexico is launching in April the second face of its ad campaign in the country. Soho Square is the Mexican agency in charge of the campaign and Mendez Group is in charge of the public relations.

 

 

 

nike.roma

Nike – AS Roma – Global

Roma Soccer Team and Nike have sign an agreement. Nike will provide the soccer team with sport clothes beginning next year. Kappa was in charge of the sportswear until now.

 

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Alexandre Peyrille – Associated Press ::: Sharon Rothstein – Starbucks ::: Mariela Pol – Mindshare
  • Alexandre Peyrille became the Associated Press’ Buenos Aires bureau director in February. Previously, he was posted to Toulouse in January 2009 as a journalist and then as news editor in that bureau. His career took him in turn to the sports desk, Strasbourg, Pristina, Kabul and Mexico City. Peyrille also carried out assignments in Iraq, Cuba, Venezuela and Colombia.
  • Sharon Rothstein has been hired as global CMO for Starbucks. The executive will be in charge of Starbucks brand and its portfolio, including Seattle’s Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana.

Rothstein will report to Starbucks chairman, president and chief executive Howard Schultz. She has previously worked for Sephora as Sr VP of Marketing since 2009.

  • WPP´s Mindshare Argentina has named Mariela Pol as its new Digital Director. The executive will be in charge of all digital operations of the agency, search, media planning, performance, SEO, mobile, social media, etc.

Pol replaces J. Pablo Silva, who will be in charge of the digital office in other WPP agency.

starbucksMedia companies are finding innovative ways to promote their content to desired audiences. News brands like The New York Times and the Wall Street Journal are turning to free Wi-Fi as a way to promote their content.The New York Times announced that it is offering Starbucks customers free digital access to 15 articles per day on NYTimes.com through the Starbucks Digital Network (SDN).

Customers who are logged into the SDN can access up to three articles across five sections per day, including Top News, Business, Technology and Most E-Mailed. The fifth rotating section features the corresponding special section of the daily print paper and includes: Sports (Monday); Science (Tuesday); Dining (Wednesday); Styles (Thursday); Weekend (Friday); The Magazine (Saturday); and Sunday Review (Sunday).

News brands like The New York Times and the Wall Street Journal

starbucksIIThe new web-based, cross-platform solution utilizes a responsive design optimized for desktops, tablets and smartphones. The New York Times newspaper is already widely distributed in Starbucks restaurants across the country. The enhanced access will be available only in U.S. company-operated stores that offer free AT&T Wi-Fi.

“Starbucks is the ideal setting for The Times to offer enhanced digital access,” said Yasmin Namini, senior vice president, marketing and circulation, The New York Times. “Customers on SDN will discover a diverse selection of Times content updated in real-time, from the day’s top stories to more in-depth features and opinion.”

The New York Times allows non-subscribers to access a limited number of articles per month on NYTimes.com. Additional access requires a digital subscription. Times spokesperson, Linda Zebian told paidcontent that , confirmed by phone that the 15 articles available through Starbucks are in addition to the 10 free monthly ones. The catch, however, is that the Times’ chooses the free Starbucks stories. It offers them on a special landing page.

In August, the Wall Street Journal announced a plan to provide free Wi-Fi access in more than 1300 hotspots in New York and San Francisco; the only requirement is for readers to log-in to theJournal’s website.

Breaking Ads Mexico 2013, presented by Portada and Media Economics Group, analyze today a selection of Mexican digital campaigns featured between 28th January and 17th February. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™.

These are the digital campaigns from Sealy Mexico, Aeromexico and Starbucks.

Sealy Mexico

sealy

Advertiser:  Sealy Corporation.

Campaign: “Se nota que durmió en un Sealy”

Language: Spanish

Description: New online campaign for Sealy mattresses in Mexico (tagline: “Se nota que durmió en un Sealy”).  Ads resolve to Sealy Mexico website and also Sealy Mexico Facebook page.

Sites:  AztecaDeportes.com, AztecaEspectaculos.com, AztecaNoticias.com.mx, EsMas.com (Mexico), TV Azteca (Mexico).

Server: ced.sascdn.com

Aeromexico

aeromex

Advertiser: Aerovias de Mexico, S.A. de C.V. (Aeromexico)

Campaign: “Aparta ya tu Semana Santa!”

Language: Spanish

Description: Easter (“Semana Santa”) promotions by Aeromexico for both national and international flights.

Sites: CNNExpansion.com, Chilango.com, MedioTiempo.com (Mexico), Publimetro.com.mx, Quien.com

Server: ds.serving-sys.com (MediaMind), GoogleSyndication.com, MDN.net (Doubleclick)

 

Starbucks

starbucks

Advertiser: Starbucks Coffee Company

Campaign: Starbucks “My Starbucks Rewards”

Language: Spanish

DescriptionGold rewards card for Starbucks Mexico.

Sites:  CNNExpansion.com, Chilango.com, ElFinanciero.com.mx, MedioTiempo.com (Mexico), Quien.com.

Server: ced.sascdn.com, img.turn.com, MDN.net (Doubleclick).

 

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.

starbucksMedia companies are finding innovative ways to promote their content to desired audiences. News brands like The New York Times and the Wall Street Journal are turning to free Wi-Fi as a way to promote their content.The New York Times announced that it is offering Starbucks customers free digital access to 15 articles per day on NYTimes.com through the Starbucks Digital Network (SDN).

Customers who are logged into the SDN can access up to three articles across five sections per day, including Top News, Business, Technology and Most E-Mailed. The fifth rotating section features the corresponding special section of the daily print paper and includes: Sports (Monday); Science (Tuesday); Dining (Wednesday); Styles (Thursday); Weekend (Friday); The Magazine (Saturday); and Sunday Review (Sunday).

News brands like The New York Times and the Wall Street Journal are turning to free Wi-Fi as a way to promote their content.

starbucksIIThe new web-based, cross-platform solution utilizes a responsive design optimized for desktops, tablets and smartphones. The New York Times newspaper is already widely distributed in Starbucks restaurants across the country. The enhanced access will be available only in U.S. company-operated stores that offer free AT&T Wi-Fi.

“Starbucks is the ideal setting for The Times to offer enhanced digital access,” said Yasmin Namini, senior vice president, marketing and circulation, The New York Times. “Customers on SDN will discover a diverse selection of Times content updated in real-time, from the day’s top stories to more in-depth features and opinion.”

The New York Times allows non-subscribers to access a limited number of articles per month on NYTimes.com. Additional access requires a digital subscription. Times spokesperson, Linda Zebian told paidcontent that , confirmed by phone that the 15 articles available through Starbucks are in addition to the 10 free monthly ones. The catch, however, is that the Times’ chooses the free Starbucks stories. It offers them on a special landing page.

In August, the Wall Street Journal announced a plan to provide free Wi-Fi access in more than 1300 hotspots in New York and San Francisco; the only requirement is for readers to log-in to theJournal’s website.