A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: Starbucks ::: “Vacaciones” by ATMA ::: Mexico/ Ford, Toyota, Kia ::: WPP’s Geometry Global ::: Smurfit Kappa :::
Starbucks Corp. will add a new coffee drink to the menu starting Jan. 5. The Latte Macchiato will be made of steamed and aerated whole milk poured over espresso shots and will be available in the U.S., Canada and select stores in Latin America. The drink will be part of the company’s core espresso drink menu, which also includes the Flat White, cappuccino and the Doppio, which is two shots of espresso straight. Other items being added to the company’s offerings include Guatemala Casi Cielo whole bean coffee, Teavana shaken iced peach green tea lemonade, and a number of food items, like Italian-style ham and spicy salami sandwiches, almond croissants, and a Vermont maple walnut muffin.
Appliances brand ATMA has released its latest campaign that aimed to enjoy the most beautiful time of the day: the time we spend at home. The brand understands that women are no longer housewives, but women who love their home and now they can enjoy it without having to work so hard. The campaign can be seen in ATMA’S different platforms such as Facebook, Twitter, Instagram and its site: http://www.atma.com.ar website. The campaign consists of four spots and was produced locally by the agency FCB.
- Mexico/ Ford, Toyota, Kia
In 2015, Car industry in Mexico became one of the main drivers of its economy mexicana. Towards the end of this year, that industry will be considered the engine of domestic manufacturing and will account for 3.0% of GDP.
Ford has announced this year an investment of US$ 2.5 billion dollars to increase its production capacity in transmissions and engines in Mexico.These investments will go to building a new transmission plant in Guanajuato, with a production capacity of up to 800,000 units annually. In addition to investing in expanding its plant in Chihuahua and building a new engine plant in that same state, to have a production capacity of up to one million engines annually.
Japan’s Toyota has announced an investment of one million dollars in a new plant in Guanajuato in April aimed at producing the Corolla model, in view of manufacturing 200,000 units per year and create two thousand new job positions.
In addition, Kia is the first Korean automaker to come to Mexico after concluding the construction of its plant in Fisheries, Nuevo Leon and contemplating to begin its production in 2016.
WPP’s brand activation agency Geometry Global has acquired Mexican CRM agency Cacto Arte e Ideas S.A., which is based in Mexico City. Cacto’s unaudited gross revenues for 2015 will be close to $30 million Mexican pesos (about US$1.7 million at today’s exchange rate) with gross assets of nearly MXP $27 million (US$1.6 million).Cacto specializes in creating CRM programs for international companies in the automotive and pharmaceutical categories. Founded in 2007, Cacto employs 40 people.
Dublin-headquartered packaging group Smurfit Kappa has acquired two Brazilian-based firms for €186m. (approximately US$ 200 million). The two privately-owned businesses, INPA and Paema, combined operate three recycled containerboard mills with a total capacity of 210,000 tonnes, along with four corrugated facilities servicing the Northeast of Brazil, through the Rio and Sao Paulo regions and the south of the country.The combined business employs over 1,700 people and the Group expects to generate synergies of around €6m to be delivered by the end of 2017, primarily through operational improvements and supply chain optimisation as the businesses are integrated.The deal extends Smurfit Kappa’s reach to the entire South American continent and further advances the company’s desire to build its platform in the Americas.The transaction was completed at the end of December 2015 and will be immediately earnings accretive.