A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
Sprint is reviewing its media planning and buying assignment for the first time in 10 years.Mediavest, the incumbent since 2011, is expected to defend.Sprint spent around US$700 million in media in 2016.
Mobile platform Unlockd has partnered exclusively with Boost Mobile, one of Sprint’s prepaid brands, to launch the first of its kind Android app Boost® Dealz that will help customers reduce monthly phone payments in exchange for viewing ads. (Interview with Sprint’s Oscar Meza and TruMC’s Alice Ovadia-Updated).
Copa America Centenario becomes a huge success, AOL buys Batanga, Major firms will learn from Sprint’s CMO choice, Univision will not IPO…. How Portada’s Editorial team sees the year unfolding from a marketing and media perspective. Some predictable bets, some more gusty ones…We will see!
In 2014 U.S. $50.9 billion were spent during the 4-day Black Friday weekend by 33 million U.S. consumers.Black Friday, Cyber Monday is the start to Holiday Shopping which in some retail sectors (e.g. jewelry) can amount to more than a third of annual sales. Portada interviewed top executives behind retailers including Sprint, Target and Dick’s Sporting Goods and asked them about their plans for the Holiday Sales starting this Friday.
Hello Friends in Hollywood and California! We are looking forward to see you for Portada’s Multicultural Influencer Forum at Digital Hollywood in the Ritz Carlton, Marina del Rey,CA on October 21. We are excited about the fact that key executives from Sony Music, Wells Fargo, Taco Bell, Sprint, StarcomMediaVest, Horizon Media and Acento Advertising will be part of the speaker roster.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
As Hispanic media consumption patterns shift, top brands work to follow them. Nissan Taps Smart Glass Tech for Altima 2015 Thrill Good things come in
What: Electronics retailer RadioShack has filed for bankruptcy nearly 94 years after opening its first store. The retailer agreed with Telco Sprint to cobrand 2,400 of its approximately 4,000
There is no better way to start the year than to interview a major brand marketer like Sprint’s Hispanic Marketing Manager Kymber Umaña. Umaña focuses on marketing strategy for Sprint’s national and targeted Hispanic campaigns as well as Public Relations. Sprint recently announced that it selected Deutsch LA as its new Agency of Record.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
T-Mobile just announced an expansion of its newly acquired Metro PCS to 15 markets, some of them heavily populated by Hispanics in Texas and California.
If succesful, Dish Network’s US $25.5 billion bid for Sprint Nextel will have many advertising and marketing implications. Taking over the third-largest mobile carrier in
Mobile operators are entering the mobile advertising business in a big way. Telefonica and Sprint have formed a mobile advertising alliance to provide a platform