Posts Tagged ‘Sprint’

Sprint

Sprint Marketing War against Verizon Revived with ‘Free Unlimited For a Year’ Promotion

What: Since the first launch in June 2017, Sprint reminds Verizon customers that they’ll get a whole unlimited year for switching. Why it matters: Telcos are among the largest marketing categories, particularly when it comes to reaching Hispanic consumers.  Both Verizon and Sprint target Spanish-dominant Hispanics and bilingual Millennials.   “Keep your Verizon phone and save […]


Horizon Media Wins Sprint’s US$700 Million Media Account

Sprint Corp. has moved its US$700 million media account from Publicis Groupe’s Mediavest Spark to independent media agency Horizon Media following a review.Sprint spent around US$700 million on U.S. media in 2016, according to Kantar Media. However, the phone service provider has cut its total advertising costs by US$200 million for each of its last three fiscal years.


Alberto Lorente, VP Multicultural, Sprint: ‘We Are Planning A 360 Campaign for Plan Conectados’

Sprint recently announced that it is teaming up with Telefonica owned Movistar Mexico & El Salvador,to become the first U.S. provider allowing customers to pay for a loved one’s wireless plan in Mexico and El Salvador. Portada talked to Alberto Lorente, Vice President Multicultural at Sprint, about how Sprint intends to market this new service. Portada: Will […]


Allstate, MasterCard, Sprint and other Fortune 500 Companies Join Portada’s New Sports Marketing Board

We are thrilled to present Portada Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. This announcement underscores our new commitment to serving the vibrant sports and soccer marketing sectors.As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.