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What: We looked at the sports websites with the highest amount of Latin American (and particularly Mexican) visitors in January 2018.
Why it matters: A significant percentage of Latin Americans devotes time to consuming sports content online. Interestingly, two of the top three sites are based in Brazil.

Sports are a big deal worldwide, but there is perhaps no place with more enthusiasm for certain events (i.e. soccer matches) than Latin America. We have analyzed comScore rankings of the most-visited sports websites during January in this region paying special attention to Mexico, and we found several interesting pieces of information.

Top 10 Sports Websites in Latin America, January 2018

 Fuente: Total Audience, PC/LaptopTotal Unique Visitors (000)
Total Internet : Total Audience191,289
Sports47,295
1Globo Esportes9,825
2MSN Sports6,643
3UOL Esporte4,637
4AS.com Sites3,233
5DESAFIOMUNDIAL.COM3,132
6ESPN2,545
7Marca Sites2,455
8Jornal Extra – Esportes2,139
9OLE.COM.AR2,022
10Perform Sports – Goal Sites1,833
[Source: comScore]
  • From the total amount of internet users in Latin America, 24.7% looked for sports content online.
  • The Brazilian website Globo Esportes received 20.7% of those visitors.
  • MSN Sports was visited by 14% of Latin American sports-content users.
  • 9.8% of visitors looked for sports content on another Brazilian website: UOL Esporte. 
  • As sites, focused on different Latin American countries, received 6.8% of visitors, with Desafío Mundial close behind with 6.6%.
  • ESPN is in 6th place, with 5.3%, and not far behind on the 7th position is Marca, with 5.1%.
  • Another Brazilian website, Jornal Extra Esportes, received 4.5% of visitors.
  • 4.2% of viewers chose Argentinian website OLE.COM.AR.
  • At the bottom of the list, with 3.8%, are Perform Sports – Goal Sites.

Top 10 Sports Websites in Mexico, January 2018

 Total Audience, Home and Work, PC/Laptop, All smartphones, All TabletsTotal Unique Visitors/Viewers (000)
 Total Digital Population
Total Internet : Total Audience68,613
Sports20,172
1MEDIOTIEMPO.COM3,841
2ESPN3,733
3AS.com Sites2,884
4Marca Sites2,864
5RECORD2,103
6MSN Sports1,848
7Televisa Deportes (Site)1,536
8Minute Media1,526
9NFL Internet Group932
10JUANFUTBOL.COM891
    • [Source: comScore]
  • A significant 29.3% of total internet users looked for sports content online in January 2018.
  • 19% of those sports-content consumers visited MEDIOTIEMPO.COM
  • ESPN was on the second position in the ranking, with 18.5% of visits.
  • As and Marca sites received very similar numbers of views: 14.2% and 14.1% respectively.
  • 10.4% of Mexican viewers visited RECORD looking for sports content.
  • MSN Sports, the top second website in the overall Latin American ranking, received 9.1% of views in Mexico.
  • Televisa Deportes and Minute Media are almost tied in the seventh and eighth positions of the ranking, with 7.6% and 7.5% of views.
  • 4.6% of Mexican sports-content viewers visited the NFL Internet Group.
  • JUANFUTBOL.COM received 4.4% of visits.

Which sports sites are the most visited by US Hispanic users? What types of content do they provide? Do US Hispanics prefer visiting news sites or web sites of their favorite sports leagues? Read on for the answers to these questions, drawn from comScore’s February 2016 rankings.

70.7% of all US Hispanic web users regularly visit sites with sports-linked content.

Source: comScore MMX, Multi-Platform, United States, Hispanic All, Sports, February 2017, Desktop 2+ and Mobile 18+Total Unique Visitors/Viewers (000)
Total Digital Population
   Total Internet: Hispanic All35,046
   Sports24,775
1   ESPN9,554
2   Fox Sports-SI Group-Perform Media7,566
3   Yahoo Sports-NBC Sports Network6,916
4   SB Nation6,302
5   CBS Sports6,287
6   Bleacher Report – Turner Sports Network6,001
7   USA TODAY Sports Media Group5,769
8   NFL Internet Group4,243
9   Minute Media2,588
10   MLB2,355

The ranking is clearly led by ESPN‘s sports news and content site. Out of the total number of users who visit sports content sites, 38.6% of them chose to visit this site regularly. In fact, the first 7 spots in the ranking are occupied by sites focused on sports news, not teams or leagues.

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The first sports league to be ranked in this Top 10 list is the NFL, with 4.2 million Hispanic followers. We know that the National Football League is among the most relevant sports leagues in the United States. However, among the Hispanic population, American football is not the most followed sport.

In the number 10 spot is Major League Baseball (MLB), the second league site in our ranking, with 2.3 million unique visits.

Hispanic netizens undoubtedly prefer to stay well-informed about sports news in general, as opposed to visiting specific sports and league sites for updates.

What are the most popular sports websites among U.S. Hispanics? What impact did the months preparing for the  Olympic Games have on theconsumption of sports content? The answers to these questions and more, according to comScore‘s June 2015 and June 2016 rankings.

As much as the amount of Hispanic users with Internet access increased,by 4% according to the table below, in June 2016 compared to June 2015, it is interesting to note how the general trend in the consumption of sports sites was negative. But one of the most important events of 2016 has been the Olympic Games, so maybe we will need to look at comScore’s August results to determine if this downward trend was reverted during the event.

Source: comScore Media Metrix, United States, Hispanic All, Home and Work, PC/Laptop only, Junio 2015 vs Junio 2016Unique Visitors (000)% Growth
Jun-2015Jun-2016
    Total Internet:  Hispanic All30.14031.3574%
    Sports10.7539.942-8%
1    ESPN2.4912.374-5%
2    Yahoo Sports-NBC Sports Network2.5392.080-18%
3    Fox Sports Digital – Sporting News Media1.6621.558-6%
4    MSN Sports1.1081.41928%
5    Bleacher Report – Turner Sports Network1.7141.269-26%
6    USA TODAY Sports Media Group1.4601.205-17%
7    SB Nation1.4491.165-20%
8    MLB1.155979-15%
9    CBS Sports891794-11%
10    Sports Illustrated Sites746684-8%

In general terms, the sports category was visited by 32% of US Hispanics during June 2016, which represents an 8% decrease compared to the same month in 2015.

On all of the informed sites on the comScore ranking, there was a decrease in monthly visitors during June 2016, except in the case of MSN Sports, whose unique users increased by 28% compared to June 2015.

ESPN, the sports site operated by The Walt Disney Company, lost the least amount of users, while Bleacher Report, owned by  Turner Broadcasting, lost the most in this particular time period.