A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Coca Cola – MonsterFCB Mexico – Sports Marketing Monterrey ::: Oi – NBS / Almap BBDO ::: Mondelez Brazil – Wieden+Kennedy São Paulo ::: Vilanova Haedo – Hermida Publicidad ::: Sundance Channel LatAm – AMC Networks International :::
CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at firstname.lastname@example.org. SEE A DEMO OF THE DIRECTORY!
Coca-Cola Co. (KO) has bought a 16.7% percent stake of energy-drink maker Monster Beverage Corp. (MNST), for US $2.15 billion. The deal gives Coca-Cola greater exposure to the energy drinks market, one of the fastest-growing segments in the beverage industry. Coke,which already distributes Monster in about half the U.S., plans to expand Monster’s distribution footprint “in a major and meaningful way.” Coke will become Monster’s preferred distribution partner globally, while Monster brands will be the only energy drinks distributed by Coke.
- Constellation Brands
Constellation Brands, a leading Mexican beverage alcohol company, has acquired the Casa Noble tequila brand, including its’ trademark and related assets. The agreement is expected to close in September 2014 and is subject to customary closing conditions. Further terms of the purchase were not disclosed. Constellation Brands has all Grupo Modelo brands’ exclusive sales rights in US. This purchase, according to chief executive officer Rob Sands, complements the Mexican beer brands portfolio perfectly to leverage the existing routes-to-market and reach Hispanic consumers. Back in 2013, Grupo Modelo introduced Modelo Especial Chelada in US markets, bringing an authentic Mexican recipe to the brands’ Hispanic consumers. Portada interviewed Jim Sabia, CMO, Crown Imports on that launch.
Aeromexico, has announced the operation of its fourth weekly flight between Merida and Miami, as of November 8th this year, to increase its domestic and international connectivity.This new service will operate on Saturdays and, as the current three frequencies, will be operated with an Embraer 190 airplane configured with 99 passenger seats, 11 in the Clase Premier cabin.Incoming passengers from Miami will be able to take this flight to connect to Villahermosa and Mexico City, and to 44 additional domestic destinations 35 international cities from the Mexican capital city.
- FCB Sports Marketing – Mexico
Rafael Pérez-Toribio, CEO of FCB Mexico, and Jorge Villalobos, CEO of Sports Marketing Monterrey, have announced the fusion of both companies: FCB Sports Marnketing. The new agency will focus on sports marketing for Mexico and Latin America.
- Oi – Brazil
- Mondelez – Brazil
Mondelez is launching in the country a new chocolate brand: Sonho de Valsa. Wieden+Kennedy São Paulo is in charge of the branding and launching of the new brand. The agency is also in charge of Mondelez´s accounts Halls and Bis.
- Vilanova Haedo and Vilanova Office – Argentina
Hermida Publicidad will manage the Vilanova Haedo and Vilanova Office accounts in Argentina. The agency will be in charge of the communication strategy of both brands (creative, media buying and planning).
- Sundance Channel – Latin America
AMC Networks International announced the expansion of Sundance Channel into six new countries of Latin America: Panama – Cable Onda, El Salvador, Costa Rica, Honduras, Paraguay and Guatemala – Tigo, and Colombia and Dominican Republic – Claro.