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We are excited to announce that Sara Toussaint, Vice President, Sponsorships at Wells Fargo is joining the Portada Sports Marketing Board, one of the six units of Portada’s Council System. The board’s next in-person meeting will be at Portada Los Angeles on March 14 in Los Angeles’ Loews Hotel.

Sara oversees Wells Fargo’s Major League Soccer, Mexican National Team, and other soccer sponsorships.

Her sports background also includes Director of Business Development for the Boston Blazers, Hispanic Partnerships for the MLS, and Labor Relations for the MLB. The Sports Business Journal named her a 2018 “Game Changer.”

Prior to Wells Fargo, Sara directed all marketing efforts and scouted investment opportunities for Allied Minds and served as Associate Director of Alumni Relations for the University of Chicago.

Sara started her career at the law firm of Covington & Burling, first as a legal assistant and later in PR & marketing. She earned her BA in Public Policy (UChicago) and an MBA (NYU).

Apart from meeting with the Sports Marketing Board on March 14, Toussaint will take the Portada Los Angeles stage on March 15 to talk about: ‘The Promise of Women’s Soccer: How Should Brands Use it for Activations?’. To get her and all the other brilliant speakers’ insights, click here.

Welcome, Sara, to the Portada Council System!

We are thrilled to announce that Federico Grinberg, CEO of FutbolSites, is joining the Portada Sports Marketing Board, one of the six units of Portada’s Council System. The Council System’s next in-person meeting will be at Portada Los Angeles on March 14 in Los Angeles’ Loews Hotel.

Federico Grinberg is Co-Founder and CEO at Futbol Sites, a top digital sports media group in Latin America & Hispanic America, with one of the largest audience in its category, reaching more than 25 million unique users every month. Federico began his career in Buenos Aires, Argentina and led the opening of new markets for Futbol Sites, such as Brazil, Chile, Colombia, Mexico, and the U.S. Since 2014 he oversees the global strategy of the company from their offices in Miami, Florida.

Portada: What are your objectives at Futbol Sites?

Federico Grinberg: In terms of ad sales, our goal is to keep a two digits growth YOY and to continue growing our monthly reach in Latam & US focused mainly on organic sources (SEO, recommendations and direct visitors). Innovation is crucial for us: not only in our editorial products but also in our advertising offer. In the editorial side, we continue investing in our newsrooms, we do believe in teamwork and collaboration. In the ad sales side, our goal is to provide to our clients a brand safety inventory, with high viewability, offered both direct and programmatic. We are also testing in some countries other business models and building our own e-commerce, but ad sales and branded content still representing +95% of our revenues.

 It’s an honor to be part of such an experienced committee. Being in touch with this high-level professionals is always good for networking and for learning more about the sports marketing industry in US.

Portada: How do you expect to accomplish those goals in 2019?

F.G.: We have been experiencing an important growth in sales in the US Hispanics Market, and an increasing demand in terms of branded content campaigns. We also have two big regional events for the Americas: Copa America Brazil 2019 and Gold Cup USA 2019. Programmatic is becoming much more mature in the region, and we expect to have a big lift in terms of Programmatic Guaranteed deals for quality video inventory (instream and outstream). Apart from all these regional events, such as the expanded editorial offer we launched in the past few months a Gaming & E-sports newsroom, we added a specific team dedicated to US sports (MLS, NBA, NFL, MLB, UFC, etc), and increased marketing investments in new sources of visitors like push notifications, chatbots and live streamings are going to push our audience numbers up.

We are excited to announce that René Ramos,Vice President – Field Marketing & Sponsorships at Constellation Brands, is joining the Portada Sports Marketing Board, one of the six units of Portada’s Council System. The Council System next in-person meeting will be at Portada Los Angeles on March 14 in Los Angeles’ Loews Hotel.

René has been in the beer industry for more than 20 years working on some of the biggest beer brands in the business.

His passion for beer, like many beer fans, started in college but parlayed it into an actual career that has taken him on a journey working across the 3 top players in the industry – Anheuser-Busch, MillerCoors and now, Constellation Brands.

From the agency side to field marketing to brand marketing to sales management to sports & entertainment, Rene has been involved with beer brands across every consumer touchpoint. His duties recently expanded from the company’s beer portfolio to include the company’s wine & spirits brands including SVEDKA, Casa Noble tequila, Robert Mondavi and Kim Crawford.

Welcome René to the Portada Council System!

Portada is offering a special #PortadaNY discount for attendees who ar passionate about soccer and sports. Portada New York, September 25, will feature brilliant speakers who will discuss various topics related to sports, and the event will close with a flourish: after the last panel, the Portada Awards winners (chosen by the Sports Marketing Board) will be recognized during an exclusive party. Get your tickets for Portada’s annual New York Conference on September 25 and use the code PORTADASPORTS and save US $100!

Time for Sports

This year has been interesting for sports. With the FIFA World Cup recently concluded, clubs going global and teams focusing on local, multicultural efforts, this year’s edition of Portada New York has many exciting surprises prepared for conference attendants. By using the code PORTADASPORTS, you will get the chance to get full-access tickets at US $899 even after prices go up on September 7. Take a look at what’s in store!

Let a Stimulating Agenda Provoke Your Mind

Daniel Keats

Sports is an important passion point, and we are Portada are already known for our brilliant sports marketing experts. This time, however, we have outdone ourselves. Daniel Keats, Director of Consumer Marketing at Allstate and member of the Sports Marketing Board, will take the #PortadaNY stage to discuss the main takeaways from this year’s World Cup. What did we learn about consumer engagement? What worked, what didn’t, and what will the future bring?

 

 

Later in the day, Michael Neuman, EVP, Managing Partner at Scout Sports and Entertainment will have an in-depth conversation with Tom Glick, former Manchester City executive and soon-to-be president of the Carolina Panthers. What are the areas of opportunity for soccer and American football, and what are the chances to go global?

 

For a chance to listen live and network with experts in Sports Marketing, use the code PORTADASPORTS at checkout and save US $100.

Join an Exclusive Ceremony and Party With the Portada Sports Marketing Awards Winners

We received too many brilliant submissions, and Portada’s Sports Marketing board had a hard time choosing the finalists. To find out more about who they chose (and see who you’d like to win), visit the Portada Awards site.

 

GRASSROOTS MULTICULTURAL FAN ENGAGEMENT BY A TEAM, PROPERTY OR LEAGUE
Description: Who has done the best in the past year to engage a multicultural audience? Who were the stakeholders, what were the goals, what media did they use, what was the target audience and how did it go beyond the game?

 

 

BEST MULTICULTURAL ENGAGEMENT ACTIVATION BY A BRAND WITH A TEAM OR LEAGUE
Description: What brand has done the most to work with a team, league or a property to grow and engage in the space of the multicultural sports business?

 

BEST SOCCER SPECIFIC ACTIVATION IN NORTH AMERICA
Description: Soccer is growing every day in North America; what team, league, network, or brand is doing it the best and why? From MLS to European Leagues to World Cup. (Not limited to MLS or to multicultural).

 

 

PORTADA’S SPORTS MARKETING BOARD:

John Alvarado, VP, Brand Marketing, Constellation Brands
Ward Bullard, Board Chair, Stanford University Athletics Department
Shawn J. Bryant, Managing Director, Intel Sports, Intel Corporation
Joe Favorito, Board Chair, Head of Sports Marketing Content, Portada
Federico Grinberg, CEO, Futbol Sites (new member!)
Lorena Holguin, LAC Sponsorship Director, Mastercard (new member!)
Ed Horne, EVP, Endeavor Global Marketing
Jorge Inda Meza, Head of Marketing West Region, Anheuser-Busch
Daniel Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance
Michael Neuman, EVP, Managing Director, Scout Sports and Entertainment
Felix Palau, VP, Marketing, Heineken
Eduardo Pérez, Partner & Founder, PM3
Tiago Pinto, Global Marketing Director, Gatorade Pepsico

To understand how Portada can help meet your needs related to marketing and networking solutions, please reach out to Sales Coordinator Michelle López at michelle@portada-online.com.

Subscribe to Portada’s E-letters and updates!

Portada has officially launched its Council System. The five different council units already met once virtually during the first quarter and in-person at Portada Miami in mid-April. The next in-person meetings will be at Portada New York (Sept. 24-25) and Portada Mexico (Oct. 30). Check out what the brand marketing member executives have to say about the experience so far!

 

“I think that Portada has been doing a great job, I’m really excited about all the things we’ve been working on during these meetings and understanding, not only inspiring but really taking action, so for me it’s very interesting.”

Perla Patricia Aragón, Digital Marketing Director MX, at L’Oréal (Council of the Americas Member)

 

 

“I am honored to be part of Portada’s Agency Star Committee. Driving growth through multicultural audiences is no longer a ‘nice to have’, but instead a key component of realizing full growth potential for our clients. Portada helps promote deeper marketplace understanding of that essential principle.”

Dana Bonkowski, SVP, Multicultural Lead, Starcom Worldwide (Agency Star Committee Member)

 

 

“Having a Brand Star Committee and getting marketing people to share their experiences is a great idea. The idea of having an opportunity to really link with people who have the same challenges as you, who maybe have had the same launching opportunities… and really just share.”

Margie Bravo, Multicultural Champion, Nestlé USA (Brand Star Committee Member)

 

 

“I’m in the Travel Marketing Board, a very good opportunity to share different visions among different industries, we are airlines, car rentals, hotels… and it’s amazing how, even though it’s the same industry, it’s different pillars, and it’s amazing how we all share the same challenges and it’s interesting to see how everything is related.”

Pablo Chiozza, Senior VP US, Canada, Asia & Caribbean, Latam Airlines Group
(Travel Marketing Board Member)

 

 

“Being a part of the Brand Star Committee has been really interesting so far. I think that part of the challenges that we all face as marketers are actually really similar to one another even across industries, across brands…  I’m grateful that Portada has created a forum to share and reapply, to not just talk about the successes, but talk about the challenges so that we can help one another.”

Marissa Fernandez, Director, Marketing Strategy and Fan Development, NFL
(Brand Star Committee Member)

 

 

“I think it’s a great thing that Portada has put together, it’s given me a chance to really interact with some folks that I’ve known in the industry but maybe we hadn’t gotten together around the specific unique targeted approach like multicultural Hispanic marketing through the lens of sports and sports marketing, so it’s been very engaging for me.”

Dan Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance
(Sports Marketing Board Member)

 

 

“The Brand Star Committee has been great. We’ve had great discussions about real-life problems in marketing we’re having today, and solutions, and part of it is because we had a great group of marketers and marketing practitioners. Even though I get invited to this kind of things all the time, the executives we had at the table, this time it was top-notch, great quality people that could really get to a deeper level of discussion than I’ve had at other places.”

Rafael Lopez-de-Azua, Head of Media and Digital, Latam, Coty
(Brand Star Committee Member)

 

 

“I think it’s a great idea, I really liked that we were able to get together in a group yesterday and just talk peer-to-peer about the things we’re struggling with, or things we’re finding challenging, and see what other people have learned from their experiences.”

John Sandoval, Senior Brand and Latino Marketing Manager, Intuit

(Brand Star Committee Member)

 

“It has been a great experience so far, we’ve meet twice and it’s great to have the access to all these people in the marketing world that have the same type of issues that we do and discuss these matters, try to find solutions and interact that way, so it’s great networking with your peers. It’s a great opportunity to get access to different technologies, different ideas, and in a great setting.”

Ana Lucía Soto, National Media Manager, JCPenney (Brand Star Committee Member)

 

 

“I am proud to be associated with Portada’s exciting new Council System, and am eager to partner with other industry leaders to move multicultural advertising forward.”

David Queamante, SVP, Media Director, UM Worldwide (Agency Star Committee Member)

 

 

 

“The Council System is very unique for us at Mastercard. It allows us to better understand what the Hispanic market is doing and we can leverage that with a lot of our properties. That’s the biggest feature and the benefit. And bringing our knowledge as it relates to Mastercard to this business and the Hispanic community is very important to us.”

Mike Tasevski, VP, North America Sponsorships, MasterCard
(Sports Marketing Board Member)

 

 

For further information about Portada’s Council System, head to our Frequently Asked Questions section.

In addition to the more than 70 brand marketing executives who integrate Portada’s expanding Council System, Council System integrations are available to an elite group of marketing services vendors. To discuss opportunities and find out more about how Portada’s content and networking platform can help your brand’s marketing objectives, please contact Portada Sales Manager Isabel Ojeda.

Portada Reveals Its Expanded Sports Marketing Board of Senior Brand Execs. Their input will drive Portada’s content and networking platform.

Joe Favorito, who has had over 32 years of experience in communications, marketing and digital and social content, will chair Portada’s expanded Sports Marketing Board. The first Sports Marketing Board in-person meeting will take place during Portada Miami (April 18-19, 2018, EAST Miami Hotel). 

The group of senior sports marketing executives who are very passionate about the strength of soccer and sports content throughout the Americas includes:

John Alvarado, VP Brand Marketing, Crown Imports
Shawn Bryant, Managing Director, Intel Sports
Ward Bullard, Board Chair of Athletics Department, Stanford University
Ed Horne, EVP, Endeavor Global Marketing, Endeavor
Jorge Inda Meza, Marketing Director West Region (CA, NW, AZ, Hawaii), Anheuser- Busch
Daniel Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance
Michael Neuman, EVP, Managing Partner, Horizon Media
Felix Palau, VP Marketing, Heineken
Mike Tasevski, Vice President, North America Sponsorships, MasterCard

Additional senior members of this invitation-only community of senior sports marketing executives will be announced soon.

Most Sports Marketing Board members will be available for one-on-one meetings with Premium Level ticket attendees of Portada Miami on April 18-19.

“Portada as a media platform is always looking to cover and engage with key growing demos in the marketplace, and in sports, there are perhaps no faster-growing areas that we see as underserved as soccer and the business in and around engaging the Latino community,” said Marcos Baer, Portada president. “We are very excited to tell more of the stories around these two key areas as well as other niches in sports business, which we know will be very intriguing not just to our current readers, but to a new growing audience looking for more content on our events and digital platforms.”

To find out more about Portada’s content and relationship platform can help your brand, please contact Portada Sales Manager Isabel Ojeda.

Portada announces expansion of Sports Marketing Coverage, focusing on two main areas: soccer marketing and all aspects of sports business around latino consumers in North America.

Portada, the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas, has announced an expansion of its sports marketing coverage, targeting two key areas of growth, the business of soccer and all aspects of sports business around the fastest growing demo in North America, Latino consumers.

The editorial coverage will be housed on Portada’s digital, social(@portada_online), event and print properties. SUBSCRIBE here to Portada’s daily sports marketing e-letter.

The initiative will also tie closely to Portada’s expanded Sports Marketing Board and Portada’s three annual conferences which will have extremelty relevant sports and soccer marketing content content:
Portada Miami, April 18 -19, 2018
– Portada Los Angeles, May 10, 2018
Portada New York, September 24-25

Joe Favorito, Head of Sports Marketing Content

Helping lead the curation of content in these two key areas will be longtime sports marketer Joe Favorito. “Our sports content will have a larger team than ever before. I am very excited to announce that longtime sports business professional Joe Favorito is helping lead this content charge,” says Marcos Baer, president of Portada. “Favorito will be coordinating a team of writers who will be posting and sharing content a minimum of five times a week.” The content will include executive profiles, some breaking news, features and best practices in and around soccer marketing and all aspects of engagement by Latinos in and around sports. The added content is already being populated on the site and is formally launching today, January 18th, 2018.

“I am very pleased to be able to help Portada tell the stories in these two key areas of growth, as well as in other places, and to join the Portada board,” Favorito said. “There is a tremendous amount of stories out there that need a home, and the editorial team assembled, as well as some other new faces, will help to tell those stories to a wider audience.”