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The nominations were received and the jury voted. After going through a series of brilliant submissions, the finalists have been chosen in each of the five categories of the 2018 Portada Awards. Take a look at the list and get tickets for the award ceremony, to take place at the end of #PortadaNY on September, 25. For even more chances to network with first-rate executives, join us for a list of thought-provoking conferences and choose your one-on-one meetings now!

After a couple of weeks of deliberation, Portada is thrilled to announce the shortlists for the 2018 Portada Awards in its five different categories. The finalists were chosen by the members of Portada’s Council System and Editorial Board.

The Portada Awards Ceremony will be the perfect way to close a full day of thought-provoking conferences, put together with the help of Portada’s premium partners AcuityAds, Adsmovil, HCode, Geoscape, Latcom, Pulpo Media, Undertone, and VidaPrimo.

Moreover, Portada will donate 25% of each ticket to non-for-profit partner BOSS, the Business of Sports School in New York City.

The award finalists were shortlisted per category as follows. To find out more about them and their initiatives, visit the Portada Awards landing page.

 

Top Brand Marketer Driven by Multicultural Insights

Caro D’Antuono, CMO, Northgate Gonzalez

Edwin Gotay, Director, Multicultural Marketing, NASCAR

Jorge Inda Meza, Head of Marketing, West Region, Anheuser-Busch

Ariela Nerubay, CMO, Curacao

Juan Ochoa, Director of Marketing, beIN SPORTS USA

John Sandoval, Brand and Latino Marketing Manager, Intuit

 

 

Top Campaign Driven by Multicultural Insights

T-Mobile, “World Cup 2018”

Gallegos United, “El Chavo”

d exposito & partners, “AARP “Cada paso del camino”

Gallegos United, “Xfinity – Beautifully Bilingual”

MARCA Miami/DishLATINO, “Sigue haciéndola”

Acento Advertising/Wells Fargo, “2018 Soccer Campaign”

AC&M Group, Bojangles, “TeleBOvela: El Sabor de la Pasión”

Spotify, “Luis Miguel”

 

Grassroots Multicultural Fan Engagement by a Team, Property or League

NASCAR Latino, “NASCAR Latino Grassroots Influencer Program”

Chicago White Sox, “Hispanic Heritage Month 2017”

San Francisco Glens SC, “¡Arriba Los Glens! (SF Glens SC and Casa Sanchez SF: A Community Partnership)”

Arizona Diamondbacks, “HISPANIC HERITAGE DAY/LIGA MEXICANA DEL PACÍFICO”

Sports Marketing Monterrey, “SocioMX Tour 2018 (Pro-Mexican soccer clubs touring in U.S.)”

 

 

Best Multicultural Engagement Activation by a Brand with a Team or League

American Airlines, “Extending the Culture of Carnaval / When RIO Carnaval meets U.S. Basketball”

Daisy Brand, “Match the Passion: Common Passion Points for Daisy & Our Hispanic Consumers”

Chicago White Sox, “Game Changers: Latinos in Sports Business”

Netflix, “World Cup”

 

 

Best Soccer-Specific Activation in North America

Toyota Sponsorship of the Club America Tour Aguila US, “Vayamos Juntos, Fanáticos”

beIN SPORTS, “beIN BED Campaign”

Las Vegas Lights FC (USL), “Franchise Launch: Las Vegas Lights FC”

Continental Tire, “Celebrating Soccer”

Sprint, “La Futbolera”

New Balance Soccer, “New Balance Soccer #GameChangerSeries”

Club de Cuervos / Netflix, “Chava en Rusia”

 

To find out more about Portada’s services, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

Portada wants to reward the best in multicultural sports and soccer marketing, which is why it has EXTENDED THE NOMINATION DEADLINE for its three awards, that highlight the best of the best in five different categories. The winners will be announced on September 25 at Portada NY. Check out the categories and submit your nomination below, don’t forget about creativity!

TOP BRAND MARKETER DRIVEN BY MULTICULTURAL INSIGHTS

Nominations will be accepted for brand marketing executives (client-side executive, NOT agency) who currently work at companies (client-brand side).

Criteria. The nominated brand marketer (client-side executive, NOT agency) needs to have targeted multicultural audiences in the U.S., although not (necessarily) exclusively. The nominated brand marketing executive uses multicultural insights that make general market campaigns more effective and/or help meet their overall marketing goals.

Jury: Portada Editorial Team

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!


TOP CAMPAIGN DRIVEN BY MULTICULTURAL INSIGHTS

Nominations will be accepted from agencies and brands who have done a brand marketing campaign over the last 12 months (July 1, 2017 until June 30, 2018).

Criteria. The nominated campaign needs to have targeted multicultural audiences in the U.S., although not (necessarily) exclusively. The campaign should be a prime example of how multicultural insights and advertising make general market campaigns more effective, or help advertisers meet their overall marketing goals. The campaign should be driven by cultural insights and also balance both the art and science in the media planning and buying process.

Jury: Portada’s Agency Star Committee Members

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!

 

GRASSROOTS MULTICULTURAL FAN ENGAGEMENT BY A TEAM, PROPERTY OR LEAGUE

Description: Tell us who has done the best in the past year to engage a multicultural audience that expanded.. Who were the stakeholders, what were the goals, what media did you use, what was the target audience and how did it go beyond the game. Creativity counts…and it does not have to be limited to Spanish!

Criteria: Please provide a timeline, rough budget spent (not for publication), key participants in the program or programs. applicants can submit a maximum of three programs, although only one per organization will be selected as a finalist.

Jury: Portada Sports Marketing Board

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!

 

BEST MULTICULTURAL ENGAGEMENT ACTIVATION BY A BRAND WITH A TEAM OR LEAGUE

Description: What brand has done the most to work with a team, league or a property to grow and engage in the space of  the multicultural sports business?

Criteria: Describe the length, the goal and the ROI of the program, along with the approximate budget. Brands can submit multiple programs that were targeted to individual athletes, teams, or leagues as well.

Jury: Portada Sports Marketing Board

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!


BEST SOCCER SPECIFIC ACTIVATION IN NORTH AMERICA

Description: Soccer is growing every day in North America; what team, league, network, or brand is doing it the best and why, from MLS to European Leagues to World Cup. (Not limited to MLS or to multicultural).

Criteria: Briefly tell the story of what you are doing to grow soccer, from cause related programs to promotional campaigns; provide the strategy, the methods and the expected ROI.

Jury: Portada Sports Marketing Board

Timeline:

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!