We spoke to Jérôme de Chaunac, managing director Americas for Paris Saint-Germain, about the French team opening offices in New York, and what their plans are to reaching fans in the American continent.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
We talked to Santi Tefel, Senior VP at Pinnacle Financial Partners, about why the banking company decided to become USL team Nashville FC newest sponsor.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Portada is offering a special #PortadaNY discount for attendees who are passionate about soccer and sports. Portada New York, September 25, will feature brilliant speakers who will discuss various topics related to sports, and the event will close with a flourish: after the last panel, the Portada Awards winners (chosen by the Sports Marketing Board) will be recognized during an exclusive party.
Portada wants to reward the best in multicultural sports and soccer marketing, which is why it has created three awards highlighting the best of the best in three different categories.
With the FIFA World Cup 2018 about to start, Portada touched base with members of the Agency Star Committee to find out how to make the best of the media opportunity. Interviewees: UM’s David Queamante, Horizon’s Karina Dobarro, and Canvas Worldwide’s Cynthia Dickson. Russia 2018 is not just a sports competition; for brands and agencies worldwide, every soccer match is an opportunity to target audiences through an important passion point.
We talked to Tyler McBride, engagement and events marketing manager at Toyota Motor North America, about why Toyota chose to sponsor Club America, and what the automotive company’s main expectations are.
eSports and gaming are major topics of interest in sports business these days. As companies get used to doing more business in Latin America, the potential for growth in these areas is tremendous.
Both Gerard Piqué and Alex Rodriguez have been in the news lately for bold and successful business ventures. These athletes are paving the way for other Latin and Hispanic athletes to recognize that they too can find financial success outside of their sport both during and after their playing days.
NASCAR’s Chief International Officer Jim Cassidy discussed NASCAR’s strategy for Latin America. The Latino audience, both Spanish and English speaking, continues to grow; and the power of Latino Millennials to engage with brands and properties like NASCAR is also rising.
After signing Landon Donovan, Liga MX soccer team Leon is still missing on generating content in English to communicate with US-native fans.
Combate Americas CEO Campbell McLaren, who co-founded the UFC, discussed the MMA organization’s new broadcast deal with Univision Deportes. With digital and television programming expanding in both the U.S. and Mexico, as well as Spain, Combate is making a big move towards the growing Hispanic MMA audience.
More MLB teams have Spanish-Language broadcasts and dedicated Spanish Websites than ever. As more Latino players dot MLB rosters and more Spanish-speaking fans consume the sport in new ways, marketers can reach these fans of more teams, en español, via TV and online.
Panini has a proud tradition in the Latin and Hispanic market and is taking an innovative approach to integrating physical and digital products. We talked to Panini America’s VP of Marketing about the 2018 World Cup sticker book and app.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
We talked to Las Vegas Lights FC owner Brett Lashbrook about his new USL team. Lashbrook has a bold vision for owning a team in a city with a strong Latin presence.
Veteran industry insider Mario Flores talks about some of the trends in the industry vis a vis Latinos. Flores has worked with some of the biggest brands on the planet and offers some of his thoughts on the state of Latino sports.
We talked to Esther García, Marketing VP for Tecate, about the brand’s sports marketing strategies, focused on boxing.