Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

sports marketing

The WSL Comes to Mexico, Soccer Marketing News

The WSL Comes to Mexico after securing its first overseas broadcast rights deal. Here you’ll find a weekly summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop-shop.

Brands Engaging Consumers through Sports

Women’s Sports and Brands: the Seismic Shift Expands

Brands are connecting with a broader range of women’s sports on a greater level than ever. With the US Women’s National Team competing in Women’s World Cup in France, WNBA, WTA and AVP in full swing, opportunities for marketing through women’s sports are at peak time.

Exclusive Interview: Tim Ferrell, Valvoline VP, on Sponsoring the 2019 Concacaf Gold Cup

The Confederation of North, Central American and Caribbean Association of Football (Concacaf) announced that supplier of branded lubricants and automotive services Valvoline will be a key sponsor of the 2019 Concacaf Gold Cup. We talked to Tim Ferrell, Valvoline Vice President, Brand Equity & Consumer Marketing, about why the brand decided to sponsor this specific soccer tournament.

The Week in Soccer Marketing

A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.