Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown-Forman, and a speaker at our upcoming PortadaLat conference next month speaks to Portada about what he has learned about strategizing and activating sport sponsorships and sports related ad campaigns.
Insurer Allianz announced its global partnership with the FIA Formula E Championship.
The reaction over its Messi sponsorship sets off alarm bells for Adidas.
Constellation Brands has teamed up with Barclays Center for its most comprehensive arena sponsorship for Corona Extra, Modelo Especial and Ballast Point.The agreement, which also includes a sponsorship of the Brooklyn Nets, features three individually branded bars at Barclays Center, “official beer” marketing designations and marketing assets.
With only a few months to go before the start of the 2014 soccer world cup in Brazil, there is already a clear winner: the Fédération Internationale de Football Association (FIFA), which will rake in at least $4 billion (3 billion euros) in sponsorships and television rights for the sporting event.