SMG’s Spark wins Taco Bell’s US$300 Million Media Assignment
What: Fast food giant Taco Bell has consolidated its traditional media assignment with Publicis Groupe’s SMG’s Spark after a formal review. Digitas, also part of Publicis Groupe,
What: Fast food giant Taco Bell has consolidated its traditional media assignment with Publicis Groupe’s SMG’s Spark after a formal review. Digitas, also part of Publicis Groupe,
A rapidly increasing share of online display advertising is moving towards programmatic.But is the programmatic buying trend going too far? Here is what some major marketers in the U.S. Hispanic and Latin American markets have to say.