SPORTS MARKETING BITS: Spark and 120 Sports Deal, NFL, NBA or MLB Franchises in Mexico? Sponsors Reign in FIFA Sleaze…
A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team….
A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team….
What: Fast food giant Taco Bell has consolidated its traditional media assignment with Publicis Groupe’s SMG’s Spark after a formal review. Digitas, also part of Publicis Groupe,
In our new agency profile feature, Susan Kuchinskas writes about Spark’s origin, key clients, its multicultural offering, main decision makers, cool upcoming campaigns and more…Spark’s Elevator pitch? Boutique services with the clout of Starcom Media.
A rapidly increasing share of online display advertising is moving towards programmatic.But is the programmatic buying trend going too far? Here is what some major marketers in the U.S. Hispanic and Latin American markets have to say.