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South by Southwest 2015 (SXSW)

Julie Diaz-Asper – SXSW 2015 Recap: 2 Megatrends for Marketers

South by Southwest 2015 (SXSW) recently took place in Austin, Texas. The SXSW Interactive portion of the program is a bit like spring break for technologists, interactive content producers, and digital marketers. The technology, creative campaigns and startups who receive attention at SXSW are usually good indicators of the important trends to watch in the coming year. Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research, spotted two of those key trends for 2015.