Tag

South America

Browsing

What: England’s Football Association is using Brexit as a catalyst to lower the number of overseas players allowed to play on English Premier League clubs.
Why it matters: The FA’s Brexit policy could shake up the transfer market for South American players.

Brexit may have repercussions on the salaries of players such as Manchester City’s Sergio Agüero, as the English Football Association considers implementing new quotas on foreign players English Premier League clubs can sign to their squads.

The politics of Brexit have spilled over onto the English Premier League (@PremierLeague) as the Football Association (@England), England’s governing soccer association football, is looking to cap the number of foreign players club teams can sign to their squads.

Brexit is the nickname given to the 2016 British referendum in which the citizens of the United Kingdom (U.K.) voted to leave the European Union (@EUCouncil) —  the 28 nation political and economic bloc that enacts regional policies in trade, agriculture, the fishing industry; as well as ensuring free movement of people, goods, services and capital among member nations.

The divisive 2016 referendum ended up with 52 percent of British voters demanding the U.K. leave the EU, though plans to leave the bloc have been slow as the country decides how to approach their departure.

The EU, for their part, approved an agreement, in late November, that gives the English government a road map to exit the bloc, warning British Prime Minister Theresa May that “there is no Plan B,” should the Parliament reject the EU’s map towards an exit of the continental bloc.

Individual teams, particularly mid-table teams, are very concerned about being able to compete at a high level if the FA creates barriers to prevent foreign players from competing in the Premier League

“Those who think that, by rejecting the deal, they would get a better deal, will be disappointed,” European Commission President Jean-Claude Juncker.

The back-and-forth between the UK and the EU is affecting every aspect of British life — from trade to travel to immigration to national security to the business of soccer.  As the English government figures out their next steps, the FA is contemplating using Brexit as an opportunity to potentially reduce the number of foreign players allowed to play in the EPL, reducing the allotment of foreigner players on a roster from 17 to 13.

Currently, there are 260 overseas players competing in the Premier League, with 52 of them (20 percent) originating from The Americas and the Caribbean. Overall, players from the Western Hemisphere make up 10 percent of men on the pitch competing in England’s top league.

Considering England’s national team semifinals run in the 2018 World Cup (@FIFAWorldCup), the FA believes that reducing the number of foreigners in the EPL will allow for more homegrown talent to compete at the highest levels of European soccer, enhancing their chances to win their first World Cup since 1966.

“There has to be sensible center ground where world-class players are welcomed in the Premier League but not journeymen who are displacing the young English talent coming through and are hopefully the future of the English national game and the international game and can’t get in the first team,” said FA chairman Greg Clarke. “We now have an opportunity to see what’s right for the game and I don’t just mean the international game, I mean getting young English players into the first team. If Manchester City (@ManCity) or United (@ManUtd) want to buy Neymar (@neymarjr) or someone like that, then bring it on, that’s wonderful. We want to see wonderful Premier League football and competitive sides, that’s good for the game. It’s the next tier down, the international players who may be only as good as the talent coming through but are proven and easy to pick. I want to make sure if you are going to displace a young English player it’s by a world-class player and not an average player.”

EPL officials are opposed to the FA’s plan, arguing that blocking foreigners from playing in the league will not help improve the English national team or their ambitions to win a World Cup.

Subscribe to Portada’s daily Sports Marketing Updates!

Join us at PORTADA LOS ANGELES on March 15, 2019 at the Loews Beach Hotel Santa Monica, where we will dive deep into sports and soccer marketing’s preeminent topics. Felix Palau, VP Marketing, Heineken will discuss “How to measure ROI and transfer best practices between sports marketing platforms”. Other speaking engagements include Tiago Pinto, Global Marketing Director, Gatorade who will provide answers to the question: “Will Corporate America jump on the soccer opportunity?”Attendees will also be able to benefit from Portada’s meet-up service of three-eight-minute meetings with top brand executives!

Teams like Manchester United and Arsenal may be greatly affected in their efforts to bolster their teams with talent from the Western Hemisphere, thanks to the FA’s Brexit plans.

“We currently operate rules that limit the number of non-homegrown players clubs can have in senior squads, while also working with clubs to operate a world-leading player development system which delivers for England teams at every level,” the league said in a recent statement. “This was demonstrated by the many Premier League club Academy and senior players whom FA coaches molded so well into Under-17 and Under-20 FIFA World Cup winners and men’s FIFA (@FIFAcom) 2018 World Cup semi-finalists. There is no evidence that stronger quotas that exist now would have a positive impact on national teams.”

Individual teams, particularly mid-table teams, are very concerned about being able to compete at a high level if the FA creates barriers to prevent foreign players from competing in the Premier League.

It threatens to make the widening inequality gap in our top division even worse,” Burnley (@BurnleyOfficial) chairman Mike Garlick. “The hit to the value of the pound against the euro, largely caused by Brexit uncertainty, is already making it harder for clubs to sign players.”

Brexit will also inevitably affect the lower half of the Premier League table as well as the upper rungs of the English Football League Championship (@EFL), with millions at stake in relegation and promotions between the EFL and EPL clubs.

“The negative consequences are plain for all to see,” said Stoke City (@stokecity) chairman Peter Coates to the BBC. “The fall in the value of the pound that we’ve already seen, as well as the risk to our country’s economic prosperity, cannot be brushed under the carpet. Depending on the Brexit deal, the Premier League, one of our country’s success stories, could be damaged by freedom-of-movement restrictions. This could also affect the Championship. If this goes badly, it will be places like Stoke that suffer the most.”

Scott Rosner (@scottrosner), Academic Director of the Master of Science in Sports Management program in the School of Professional Studies at Columbia University and lead author of The Business of Sports, concurs that it may be the mid-table teams attempting to push themselves into a UEFA Europa League berth, such as Burnley, as well as clubs staving off relegation, that may bear the brunt of Brexit. Rosner believes that South American players likely to look at other alternatives besides the Premier League, as a result of the new quotas imposed by the FA.

“If there is a limit placed on international players, it would likely lead to more players headed to the other European Big Four leagues as the EPL would no longer be an option for as many players,” said Rosner. “That could have a trickle-down effect on the somewhat lesser quality players who would not receive as generous offers from European clubs and could wind up staying in their home nations – or at least wind up in their next best options, which is often Brazil or Argentina. Salaries would likely be impacted, though how much is uncertain, as the decreased demand for those players would lead to decreases in salaries for some.”

Cover Image: Flickr/Nick Sarebi

What: DynAdmic, a video technology firm/ad platform, has raised US$3 million in a Series A funding from XAnge Private Equity.
Why it matters: With its cookie-less contextual/targeting solution, DynAdmic is planning to use the funding to roll out in the U.S. and Canada as well as Latin America  and continue expanding in Europe.

descargaVideo technology firm/ad platform DynAdmic has announced that it has raised US$3 million in a Series A funding from XAnge Private Equity to roll out in North and South America and continue expanding in Europe.
DynAdmic sells tailored branding campaigns using an advertising technology solution based on video content recognition to help identify viewers’ interests to serve the right ad to the right person. DynAdmic’s targeting platform runs advertisers’ content only on videos most relevant to their brand. Through its proprietary technology, it gains a deeper understanding of consumers’ video interests and is able to offer a superior contextual targeting. DynAdmic’s technology helps advertisers use Ad-Exchanges without impacting quality, transparency, confidence and accuracy.

The company is known for its cookie-less contextual/targeting solution but also, its brand safety technology providing a new level of transparency in digital video advertising now available for all media buyers. DynAdmic currently works like clients such as BMW, RedBull or Peugeot already use this technology.

For Stephane Bonjean and Bruno Champion, co-founders : “DynAdmic has set the standard for innovation in contextual Real-time bidding video advertising. Our technology currently analyses more than 1 billion video ad impressions per day in 18 countries. This fundraising by XAnge will enable us to accelerate our geographical expansion and focus on providing world-class technology and services to our clients.”

Nicolas Rose, partner at XAnge says : “DynAdmic, already present in most European markets, can now accelerate in the US and Brazil, both large video ad markets, as well as contribute to the programmatic buying revolution, which represents already 40% of total online media purchase globally.”

What: NYLON Media Inc. will publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine.NYLON Español will be available on newsstand August 2014 and NYLON Guys Español, on sale September 2014.They will both be distributed throughout Mexico, Central and South America and in major Hispanic markets all over the U.S
Why it matters: It’s relatively unusual to see  a print media property expanding across the Americas.

NYLON Media Music IssueNYLON Media Inc. will publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine to expand throughout the Americas. NYLON Español S.A. DE C.V, a wholly owned subsidiary of NYLON Media Inc. located in Mexico City, will publish NYLON Español (circ. 60,000, 11x a year) and NYLON Guys Español (circ. 60,000, 4 times a year) under a full license agreement with the new U.S. based owners of NYLON Media Inc.  (Last May Nylon Media Inc merged with FashionIndie.com into a new company with ownership taken by two private equity houses).

Initial distribution will encompass México, Colombia and Argentina and select markets in the U.S., such as New York, Miami and Los Angeles.

“A Spanish language edition of NYLON was previously published in Mexico but that licensing agreement has ceased,” sources at NYLON in New York City tell Portada. The distribution mix will comprehend newsstand sales and subscriptions. Nylonespanol.com will be launched to coincide with the publication of NYLON Español in print.

NYLON Español and NYLON Guys Español will reflect the fashion editorial of its U.S. counterparts with coverage of the vital fashion centers of Mexico City, Miami, New York City, Los Angeles, and Buenos Aires.  Targeted towards the Spanish-speaking young adult market throughout all of the Americas, NYLON Español will celebrate Hispanic pop culture, fashion, music and entertainment.NYLON Español content will be featured on Nylonmag.com where users will be able to toggle between the Spanish and English languages. In the U.S. Nylon Magazine in English has a total circulation of 225,000 and is published 10 times a year.

What: NYLON Media Inc. will publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine.NYLON Español will be available on newsstand August 2014 and NYLON Guys Español, on sale September 2014.They will both be distributed throughout Mexico, Central and South America and in major Hispanic markets all over the U.S
Why it matters: It’s relatively unusual to see  a print media property expanding across the Americas.

NYLON Media Music IssueNYLON Media Inc. will publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine to expand throughout the Americas. NYLON Español S.A. DE C.V, a wholly owned subsidiary of NYLON Media Inc. located in Mexico City, will publish NYLON Español (circ. 60,000, 11x a year) and NYLON Guys Español (circ. 60,000, 4 times a year) under a full license agreement with the new U.S. based owners of NYLON Media Inc.  (Last May Nylon Media Inc merged with FashionIndie.com into a new company with ownership taken by two private equity houses).

Initial distribution will encompass México, Colombia and Argentina and select markets in the U.S., such as New York, Miami and Los Angeles.

“A Spanish language edition of NYLON was previously published in Mexico but that licensing agreement has ceased,” sources at NYLON in New York City tell Portada. The distribution mix will comprehend newsstand sales and subscriptions. Nylonespanol.com will be launched to coincide with the publication of NYLON Español in print.

NYLON Español and NYLON Guys Español will reflect the fashion editorial of its U.S. counterparts with coverage of the vital fashion centers of Mexico City, Miami, New York City, Los Angeles, and Buenos Aires.  Targeted towards the Spanish-speaking young adult market throughout all of the Americas, NYLON Español will celebrate Hispanic pop culture, fashion, music and entertainment.NYLON Español content will be featured on Nylonmag.com where users will be able to toggle between the Spanish and English languages. In the U.S. Nylon Magazine in English has a total circulation of 225,000 and is published 10 times a year.

Gilla Inc. announced a Production and Supply Agreement with a South American Distributor to supply electronic cigarettes and related accessories.

“We are excited to be expanding into the South American continent where we believe there is a significant opportunity to become a market leader,” stated Graham Simmonds, Gilla’s Chief Executive Officer. “Our partner in South America is an established group with experience in cigar distribution and strong ties to the casino and sports marketing industries,” he added.

Under the terms of the Supply Agreement, the Distributor has reserved the exclusive right to distribute a brand of the Company’s e-cigarette products in Brazil, Chile, Paraguay, Uruguay, Argentina, Venezuela, Columbia, Peru and Ecuador. The Supply Agreement has a five-year term, which shall automatically renew for an additional five-year term.