Posts Tagged ‘Sony’

Sony

Sales Leads LatAm: Sony, Garden Inn, Air New Zealand…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer […]


SALES LEADS: JC Penney, CDC, Emory Vodka, KeyBank…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com […]


Sony Consolidates Media Agency Business with OMD, UM and Mediacom

What: Sony has completed much of its media agency business review. The assignments were divided among incumbents WPP’s MediaCom, Interpublic Group’s UM, and Omnicom’s OMD. Why it matters: Sony spent US$620.3 million on U.S. measured media in 2014.The global review spanned Sony Pictures, Sony Electronics, Sony Mobile Communications, Sony Music and Sony Playstation. Sony has completed much […]


Analysis: Making Sense of Sony Pictures Television’s Purchase of IMS

The announcement of Sony Pictures Television buying a majority stake in IMS, the Miami headquartered, Latin American media placement firm, has caught some industry observers by surprise. It is known that Sony Pictures Television, led in Miami by Irving Plonskier, SVP President/General Manager of Sony Pictures Television AdSales Latin America, and IMS, led by CEO Gaston Taratuta, have been talking about SPT buying IMS for a few years. But why is the transaction happening now? What is the synergy between both companies? Below are 4 key points, as obtained from industry observers by Portada, that may have motivated the transaction.


Sales Leads LatAm: JETBLUE, Kit Kat, Illusion, Sony…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


SALES LEADS: General Mills, Volkswagen and Sony join the Review Craze! U.S. Navy to Y&R…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]


#PortadaLat Awards: Panregional Integrated Advertising Campaign Finalists: Sandoz, Kellogg’s and Sony!

Check out the Award Finalists for the Top Panregional Integrated Advertising Campaign Category below! The Winner will be announced at the Award Ceremony during #Portadalat on June 4.Tickets are going fast! Register to #Portadalat ! Sandoz Latin America and VIVA Partnership Agency We created a regional campaign to raise the awareness of the irrational use […]


Sales Leads: Sony, Disney, Dunkin’ Donuts, Hibu

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Hannay Reels Hannay Reels, a manufacturer of durable hose and cable reels for both OEM and aftermarket applications, just launched a new Spanish translation of their website to reach a […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.