ONLINE VIDEO ROUND-UP: Video Trends, Mobile Surges in LatAm
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
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A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
What: Sony has completed much of its media agency business review. The assignments were divided among incumbents WPP’s MediaCom, Interpublic Group’s UM, and Omnicom’s OMD. Why
The announcement of Sony Pictures Television buying a majority stake in IMS, the Miami headquartered, Latin American media placement firm, has caught some industry observers by surprise. It is known that Sony Pictures Television, led in Miami by Irving Plonskier, SVP President/General Manager of Sony Pictures Television AdSales Latin America, and IMS, led by CEO Gaston Taratuta, have been talking about SPT buying IMS for a few years. But why is the transaction happening now? What is the synergy between both companies? Below are 4 key points, as obtained from industry observers by Portada, that may have motivated the transaction.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Check out the Award Finalists for the Top Panregional Integrated Advertising Campaign Category below! The Winner will be announced at the Award Ceremony during #Portadalat
FremantleMedia International has achieved significant sales across Latin America driven primarily by rapidly expanding US pay TV operators and Latin America’s appetite for high-profile TV formats.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers