The crucial role of Mobile Media in Multicultural Marketing was explored during a panel moderated by Alberto Pardo, CEO and Founder of Adsmovil at Portada’s Evolving America Summit at Digital Hollywood.
#Portada14 speaker Solomon Romano, Multicultural Marketing Strategy Director at WellPoint, Inc will present a case study on “WellPoint’s Hispanic Health Initiative” next Thursday September 18 as part of the 8th Annual Hispanic Advertising and Media Conference. Portada interviewed him to learn about his views on Health Care Marketing and the impact of Obamacare on enrollment of Hispanic consumers.
We just published the agenda and program of #Portada14 on Sept. 17 and 18 in New York City’s Scholastic Auditorium and Greenhouse with Rooftop & Terrace. Download it here!
The latest additions among major speakers include:
– Monica Garaitonandia, AVP, Director of Multicultural Marketing, Brown Forman
– Steven Millerman, CEO, Prime Access
– Solomon Romano, Multicultural Marketing Strategy Director, WellPoint, Inc