SoloEntreAmigas, P&G’s Latin American Teen Content Marketing Program
How are major marketers doing content marketing to engage their Latin American target consumer? One example is P&G’s SoloEntreAmigas, a site “aimed at girls between 13 and 24 years of age, where a variety of articles, videos, chats and quizzes can be found. “It is about providing them guidance as they undergo the complex changes that every girl experiences when she is becoming a woman, says Ximena Moreno, Key Account Sales Manager for Procter & Gamble in Mexico City.