A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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- Boehringer Ingelheim
Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) has announced that it is launching the “Conoce a Don Francisco” sweepstakes, offering a chance to meet iconic entertainer Mario Kreutzberger (better known as Don Francisco), who for the past two years has been the face of the company’s “Cuida Tu Don” initiative. Aimed at engaging and educating Hispanics with type 2 diabetes, which Don Francisco is affected by, Cuida Tu Don provides resources for treatment options and tips for long-term healthy lifestyle choices.The Conoce a Don Francisco sweepstakes prize includes round-trip airfare for two to Miami, hotel accommodations, and transportation to-and-from a private dinner with Don Francisco. Entries can be submitted by visiting www.ConoceADonFrancisco.com. In order to join the conversation about the sweepstakes, friends and family can share their stories on social media using #ConoceADonFrancisco. The winner will be chosen by June 16, 2016, and the trip will take place between June 27 and July 1, 2016.For official sweepstakes rules, terms and conditions and to enter the Conoce a Don Francisco sweepstakes, please visitwww.ConoceADonFrancisco.com. For helpful tips and resources in Spanish about type 2 diabetes, please visit www.CuidaTuDon.com, and always remember to speak to your healthcare provider about any questions or concerns you may have.
- Ben & Jerry’s®
Ice cream maker Ben & Jerry’s is tackling a not so new challenge: the nation’s democracy. The company chose North Carolina to launch its newest flavor and “Democracy Is In Your Hands’ campaign because it is at the epicenter of the fight for voting rights in the United States. Almost immediately following the 2013 Supreme Court decision invalidating a critical section of the Voting Rights Act of 1965, North Carolina passed a package restrictive voting policies that disproportionately impact black, Hispanic, and younger voters. The Democracy Is In Your Hands campaign is a year long effort focused on getting fans and citizens alike to take a stand in support of democracy that truly represents the needs of all Americans. The campaign will engage hundreds of thousands of Americans around an evolving set of calls to action, including Voting Rights Act reauthorization and voter registration. The Empower Mint flavor brings the campaign to life in freezer cases around the country. The flavor is a creamy peppermint ice cream laden with fudge brownies and fudge swirls. It can be found at Ben & Jerry’s scoop shops nationwide as well as at retail locations in pints as a Limited Batch flavor. To learn more about Ben & Jerry’s Democracy Is In Your Hands Campaign, visit benjerry.com/democracy.
- Sofía Vergara&Avon
Award-winning actress Sofia Vergara and Avon announced a partnership to launch So Very Sofia by Sofia Vergara, a vivacious new fragrance. Sofia designed the scent to speak to today’s strong, powerful, beautiful modern woman. So Very Sofia is a floral-based fragrance and this warm and fruity scent encourages women to never be afraid to be their true selves. The scent will launch exclusively through Avon this fall and captures Sofia’s passion and confidence.The fragrance was inspired by a bold woman: one who is her own muse and who encourages others to live life with passion. Both feminine and powerful, she’s not afraid to flaunt her beauty, and is always true to herself. The fragrance will be available exclusively through Avon Representatives and will be US$36.
- Taco Bell
Taco Bell is renovating four California locations with new seating and lighting elements to become more like a “chic loft” than a fast-food taco restaurant, Adage reports.Four company-owned locations in Orange Country, Calif. will get the new looks this summer, along with plans to expand last year’s new Cantina design to more urban locations this year.The latest designs were worked on internally and follow September’s Cantina openings in Chicago and San Francisco. Cantina locations, with open kitchens and in some cases alcohol on the menu, may also get an expansion. The next city being considered for the so-called urban development is Atlanta, Taco Bell said. Taco Bell remodeled about 600 restaurants last year and opened another 275. The chain has about 7,000 U.S. restaurants and plans to build another 2,000 restaurants by 2022. Taco Bell is not the only U.S. chain giving itself a bit of a makeover.Taco Bell is owned by Yum Brands.
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