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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • LATAM airlines

Chilean owned LATAM airlines has announced that it will operate three weekly flights between Montego Bay, Jamaica and its major hub in Lima, Peru starting July 1 next year. LATAM Airlines Group is Latin America’s largest airline group operating more than 1,200 flights per day and transports 67-million passengers per year. The airline has one of the largest route networks in the world, offering air services to around 140 destinations in 25 countries. LATAM has significant presence in six domestic markets in Latin America: Argentina, Brazil, Chile, Colombia, Ecuador and Peru.

 

 

  • Hilton

Hilton announced the opening of Hilton Guadalajara Midtown, the Hilton Hotels & Resorts brand’s second hotel in Guadalajara and eighth property in Mexico. This opening is also a celebrated addition to Hilton’s expanding portfolio in the country, where the company has more than 60 hotels across seven brands welcoming travelers. Situated in the heart of the city’s financial and business district, the 225-room vibrant hotel in Guadalajara features a swimming pool, fitness center, signature restaurant, two bars and more than 11,500 square feet of flexible event space.Conveniently located less than 12 miles from Guadalajara International Airport, Hilton Guadalajara Midtown offers travelers access to Plaza del Sol shopping center as well as neighboring markets and attractions such as Teatro Degollado, Lake Chapala and Expiatory Temple. Guests can also take the famed Tequila Tour by train from Guadalajara to Tequila Jalisco.

 

  • Univar

Univar Inc., a global chemical and ingredient distributor and provider of value-added services, announced the opening of a new sales center in Colombia, to expand Latin American reach. The new sales center brings additional product, market and technical expertise to the region and expands Univar’s overall presence in important growth markets.Univar will continue to expand the Colombian sales center through 2019 as the company looks to further strengthen its presence in the Latin American region.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Llao Llao

Argentinian exclusive resort Llao Llao, located in the city of Bariloche, has appointed  Socialive as its creative, digital and media agency.

 

 

 

 

 

  • Grupo Habita

The pioneer of boutique hotel design in Mexico, Grupo Habita, has partnered with the global hotel industry’s leading guest acquisition platform, SiteMinder, to capitalize on the rise of international tourists in the country.Grupo Habita, which launched at a time when Mexico City struggled to appeal to international leisure travelers, has brought leisure tourism into less-travelled destinations for almost two decades. The hotel group has amassed 12 lifestyle properties across Mexico, as well as two in the United States, and today says technology will allow it to continue innovating and tapping into new source markets.Mexico ranked as the sixth most visited country in the world in 2017, with 39.3 million international visitors. It is expected to achieve a new record in 2018, having attracted more than 30.5 million international visitors during the first nine months, which is up 6.8% based on year-on-year figures.Already, Grupo Habita is working on future must-see destinations, including the remodeling of a mansion in Puebla, Mexico, and new properties in both Los Angeles and Austin, Texas.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Pepsi-Omnicom ::: WPP-Wunderman-Phantasia ::: MetLife-Wunderman ::: Gillete-BBDO New York ::: Socialive-Unilever :::

  • Pepsi

hm1zxkGT_400x400Pepsi has selected Omnicom over New York agencies Lloyd&Co and Moondog for the creation of its latest global ad campaign in its ‘Live For Now’ campaign. The 30-second ad features the track ‘High’ by US group Young Rising Sons, and concludes with a jingle last used in a 2001 TV commercial starring Britney Spears. A series of four ads will run in North America, Europe and Latin American markets.The company has confirmed that global brand ambassador Beyonce will not appear in any Pepsi marketing during 2015.

http://youtu.be/hSuAckQdUZE

  • Wunderman

CzyzZKl1_reasonably_smallWPP agency Wunderman has acquired a majority stake in Peru-based digital marketing agency Phantasia to develop its strategic network in Latin America.Founded in 1998, Phantasia employs 200 people at its Lima office, and has been a Wunderman affiliate since 2012. Its clients include Telefonica, Backus, Banco de Credito, Samsung and Coca-Cola.WPP claims to generate US $1.6bn in annual revenues in Latin America, though only US$40m currently from Peru, where the company employs 700 people.

  • MetLife Latin America

f1f1047088aca00696c82bf080691b1b_reasonably_smallInsurance company Metlife has chosen Wunderman’s Regional Hub to develop social networking and corporative sites strategies.Wunderman’s Regional Hub will be responsible for implementing digital strategy for social networks and corporate sites of MetLife in Latin America.

  • Gillette

bad2b44647d8321cd90f65ef162975a5_reasonably_smallGillete has released its new global campaign, a BBDO New York effort, “Usa tu y” .The campaign is a proclamation against stipulated labels that indicate what women are or should be. Thus, real women’s complexity is much higher than that of the stereotypes about women.

https://www.youtube.com/watch?v=VFEaj2rNknU

  • Unilever

descargaUnder the slogan “Social is alive, so are we,” is born the new agency Socialive. The new agency has won all Unilever digital accounts (creative).Socialive is led by Lucia Verdaguer, Nicolas Bugari, Cañeque Lucia and Francisco Mora.