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What: Photo-messaging app Snapchat Inc. keeps growing its business and expanding its shareholder base. The company raised US$1.8 billion with a Series F funding round, according to an SEC filing from Thursday.
Why it matters: The Venice based company expects the business to grow by a lot more in 2017, to somewhere between US$500 million and US$1 billion.

syFSpLD0_400x400The photo-messaging app Snapchat Inc., which has more than 100m daily active users, keeps growing its business and expanding its shareholder base with 120 investors and US$1.3 billion in cash to its fold since last May.

The social net has now about 200 distinct investors and has raised more than US$2 billion from them.

The Venice based company expects the business to grow by a lot more in 2017, to somewhere between US$500 million and US$1 billion. Snapchat is targeting revenue of US$250 million to US$350 million in 2016. In 2015, It reached US$57 million in revenue.

Growth expectations are quiet appealing for investor, who just invested US$1.8 billion into the company’s Series F funding round, according to an SEC filing from Thursday.

Snapchat is targeting revenue of US$250 million to US$350 million in 2016

Some of the more recent investments valued Snapchat at over US$17 billion, according to Techcrunch, which cited anonymous sources. New investors include Sequoia Capital, General Atlantic and T Rowe Price, with participation from existing investors in the round.Existing investors in Snapchat include Silicon Valley venture capitalists Kleiner Perkins and Benchmark Capital, tech companies Alibaba and Yahoo, and fund manager Fidelity.

The latest Snapchat investors are paying approximately US$30 per share, but they’re hoping that they will be worth much more when Spiegel takes Snapchat public.

Money from the round will be investing in hiring (approaching 1,000 employees across a handful of countries), buying and investing in smaller start-ups (about eight deals) and researching and developing new offerings (smart glasses among the rumors). In addition, the funding allows the social net to challenge stong existing social media rivals such as Facebook and Twitter, specially now the app has expanded beyond its initial 10-second snaps to include 24-hour stories and a section for publishers to show news stories and videos, called Discover.

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What are the most notable habits of Latin American Internet users? What are their priorities when it comes  to consuming different media? What categories do they prefer? The answers to these questions and more, according to comScore’s December 2015 rankings.

Source: comScore MMX, Latin America, December 2015, Home and Work, Top Categories, PC/Laptop OnlyTotal Unique Visitors (000)% ReachTotal Minutes (MM)Total Visits (000)
Total Internet : Total Audience182.473100,0217.8698.224.576
1    Services178.15797,635.5815.310.178
2    Social Media166.13791,065.0323.917.516
3    Search/Navigation164.68890,36.8013.058.071
4    Portals164.10189,927.0053.439.753
5    Entertainment163.89489,842.9962.781.671
6    News/Information120.57366,17.3471.211.204
7    Directories/Resources119.48565,53.135718.511
8    Retail119.24965,45.718854.644
9    Technology104.37557,21.415440.690
10    Lifestyles102.19256,02.765519.385

E-mail, Download Sites and Web Hosting Among the Top Activities

97,6% of resident users in Latin America tend to use services like e-mail, downloads and web hosting as a part of their primary online activities. The total number of visitors in this category puts it in first place in the rankings, even above social networks and search engines.

Social Networks Before Search Engines

While the difference is less than a percentage point, social networks are ranked above search engines. This is interesting, as Google sites typically occupy the first stop in comScore rankings (although if we only considered the search engine, Google would probably be ranked lower in those rankings0. Of course, the classification analyzed in this article, within the category of Google “search engines,” Google is not the only in the region, although it is the most emblematic and visited of the group.

In this ranking, when it comes to the amount of visitors, there is almost no difference between social media platforms and search engines. Nonetheless, inequality appears with respect to the amount of time users stay on the page: the minutes that users spend on search engines represents 10% of those spent on social networks. There is a reason for this: generally, search engines resolve users’ consultations in seconds, while social networks generate an engagement that is reflected in the total number of minutes spent on these platforms.

Similarities in Portals and Entertainment

It is interesting to observe how portals and entertainment sites are visited by the same percentage of users. While they appear individually on the rankings (due to their particularities), what is certain is that portals also tend to satisfy certain entertainment needs by the users.

When it comes to visitor behavior, certain difference are observed: while the amount of minutes on portals is less than that of entertainment sites, the number of visits to portals is larger than that of entertainment sites. In this sense, portals observe “less time on the site and more visits,” while entertainment sites observe “more time on the site, and less visits.”

Another interesting point is that the amount of unique users in each category is similar to that of visitors in the social media category (which should not be ignored when evaluating the reach of the “portal” and “entertainment” categories, individually).

News and Information in Sixth Place

Only some Latin American countries prioritize news and information sites. This is reflected in the rankings, in which this category comes in sixth with 66% of the visitors, below the entertainment category.

Inquiries for Useful Data, Visited by 65.5% of Users

65.5% of users use directories, maps and wikis to resolve everyday problems (according to the rankings for Directories/Resources on the rankings).

Retail, Technology and Lifestyle

In the last three spots are retail (65.4%), technology (57.2%) and lifestyle (56%). What’s interesting is the connection between the three categories: some technology sites have a direct connection to retail sites, and both categories are very associated with lifestyle.

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What: Time Inc has acquired social network MySpace  parent company Viant for an undisclosed amount.
Why it matters:  The acquisition will accelerate Time Inc.’s strategy of activating its subscriber data across content brands and strengthen its value proposition in the industry by giving marketers targeting and measurement capabilities. Viant companies include ad network Specific Media, video ad platform Vindico and Xumowill, a smart TV system.

descargaTime Inc has acquired social network MySpace, or at least what is left of it. Actually, the publisher of magazines like Time, Fortune and People magazines has acquired MySpace parent company Viant.

Viant is a group of companies that includes advertising network Specific Media, which acquired MySpace for US$35m in 2011.

Even though the terms of the deal were not disclosed, the acquisition will most likely accelerate Time Inc.’s strategy of activating its subscriber data across content brands. Acquiring Viant will dramatically strengthen the Time Inc. value proposition in the industry by giving marketers sophisticated targeting and measurement capabilities.

the acquisition will most likely accelerate Time Inc.’s strategy of activating its subscriber data across content brands

MySpace was a pioneer of the first wave of social networks and the largest globally  in the mid-2000s. In 2005, it was acquired by Rupert Murdoch from News Corp for US$580m and by December 2008, it had  75.9 million monthly unique visitors. Six years later, the social network was sold to Specific Media, an ad network, for US$35 million. Eventually, Facebook appeared to conquer the market offering  a simpler experience, less cluttered by advertising.

“This acquisition is game changing for us,” Time Inc. CEO Joe Ripp said in a statement. “Marketers are selecting media partners that have either data-driven capabilities or premium content; we will be able to deliver both in a single platform.”

Marketers are selecting media partners that have either data-driven capabilities or premium content; we will be able to deliver both in a single platform.

Viant claims to have data from 1 billion registered users that will be combined with its own and Time’s subscriber information, providing it with a pool of data which it claims “rivals industry leaders Facebook and Google,”the Guardian reports.

“The combination of Time Inc. and Viant is all about the marriage of first party data and premium  Viant chief executive Tim Vanderhook.

 

What: Continuing the trend of social media referral traffic gains, Parse.ly data shows the social network pulling ahead of Google by three percentage points in July, as happened last fall when Facebook moved ahead of Google in Parse.ly’s data for the first time.
Why it matters: Facebook beat Google as the leading source of referral traffic in June and in July extended its lead to three percentage points, 38.2 percent to 35.2 percent, according  Parse.ly.

24aaffa670e634a7da9a087bfa83abe6_biggerFacebook has passed Google as the leading source of referral traffic in June and in July extended its lead to three percentage points, 38.2 percent to 35.2 percent, according to new data from Parse.ly, a content analytics platform serving some of the biggest publishers on the internet.

The same happened last fall when Facebook moved ahead of Google in Parse for the first time.

Parse.ly’s data doesn’t come from a huge sample. But the company said its 400 clients, including Fox News, Telegraph Media Group, Mashable, Business Insider, Condé Nast, The Atlantic and Reuters, are representative of the overall publishing market. And these results dovetail with others that show social media pulling ahead of search in referral traffic.

244d37cOf course, it remains to be seen whether Facebook’s advantage will stick. Martin Laprise, Parse.ly’s algorithms lead, provided some insight into how publishers should react to the new information:

Facebook passed Google in referrals for a brief period last fall, but then Google rallied. Are the signals different this time?

Martin Laprise: “Referral traffic from Facebook passed referral traffic from Google in October and November of 2014; however, during this time, the difference between referral traffic from either site was negligible at around one percent. In July 2015, referral traffic from Facebook passed referral traffic from Google by more than three percent — a far more substantial number. Although we can’t know for certain if Facebook’s share of traffic referrals will continue to grow, we can see that the percentage increase in referrals from Facebook is more significant than it was last fall.”

Do you expect Facebook to continue to be the top referrer?

Martin Laprise: “The trend does seem to indicate that Facebook isn’t done growing yet. One thing that is easily overlooked in this graph is that Google’s share of referral traffic didn’t decrease significantly when Facebook referral traffic overtook it. This suggests that Facebook is “stealing” referral traffic from other sources (long tail).All that said, Facebook will not options like videos and instant articles.”

Can you share data about the sites you are measuring? What type of clients do you have?

Martin Laprise: “Parse.ly works with nearly 400 digital publishers, almost all of them media publishers. Our clients include breaking national and local news sites like Fox News, Telegraph Media Group and Advance Digital; digital natives like Mashable, Business Insider and Vocativ; and many legacy media brands like Condé Nast, The Atlantic, Reuters, The New Republic and more. Parse.ly’s customers garner more than six billion page views per month and one billion unique visitors per month, and we’re analyzing readers’ actions (views and engagement); we’re parsing the the full text of each post; and we’re categorizing all of the metadata associated with the posts, like authors, tags and more. So we have one of the best (if not the best) digital publishing data sets available.”

Are you accounting for new clients coming on board over the time of your study?

Martin Laprise: “At Parse.ly, we see our clients as a representative sampling of all publishers. Since we work with so much data — 30 billion data events collected on a monthly basis, and growing — we feel comfortable with the assumption that the size of our data set will normalize any outliers from an individual client in the long run. Because we are looking to capture long-term trends, we choose not to tweak our sample in meaningful ways. For example, if we start to notice more and more publishers with a high ratio of traffic coming from Facebook, we see that this is a legitimate trend. We wouldn’t want to remove those publishers from the sample.”

Any other general comment about what these results indicate, especially for marketers?
Martin Laprise: “As part of a recent Authority Report, Parse.ly studied year-over-year referral traffic to our network. From 2013 to 2014, we learned that social media sites sent a seven percentage point increase in social referrals and a decrease in the amount of search traffic and linking sites (like other news outlets and aggregators).
Though these numbers fluctuate by publication, social media strategies certainly command attention from anyone trying to reach an audience. When done well, social engagement builds a positive relationship between digital publishers and their audience.
Social media also provides another source of insight into your audience. Understanding how your audience finds and shares content through social sites will help you put your readers first, an initiative we call “reader-first publishing.” The more you listen to your readers and let their needs inform your decisions, the more readers you’ll attract and the more interactions with readers you will find yourself having.There’s no denying that Facebook has come up the ranks of referrers — and editors and marketers alike can’t ignore it. However, network-wide trends do not apply to every site, nor to every post. The biggest recommendation we can give to any marketer is to not make assumptions about your audience, but to make sure you have the actual data on where the audience comes from.”

What: Professionals’ social network LinkedIn will buy business audience marketing provider Bizo for US $175 million, 90 percent in cash and the rest in stock.
Why it matters: This is LinkedIn’s second acquisition within two weeks, as it also bought start-up Newsle a week ago. The Business Social Network is aiming to become a comprehensive B2B Marketing platform.

12e018532d913494d841f79da5dd70bf_400x400imagesLinkedIn, a social network for professionals, is about to buy business audience marketing providerBizofor US $175 million, 90 percent in cash and the rest in stock  to close in the third quarter.

Formed in 2008, San Francisco-based Bizo has been part of a LinkedIn partner program. Bizo allows marketers adapt ads for professionals, and helps measure the effectiveness of the ad campaigns. LinkedIn will incorporate Bizo’s Media Solutions and Multichannel Nurturing products, but doesn’t plan to carry over its Data Solutions, according to a LinkedIn blog post.

This is LinkedIn’s second acquisition within two weeks, as it also bought start-up Newsle a week ago.

“it’s exciting for us to bring Bizo’s expertise and knowledge into our ecosystem,” Deep Nishar , LinkedIn’s Senior Vice President for product and user experience , said in a statement.

The acquisition will “enhance our ability to offer a comprehensive B2B marketing platform for brands,” the blog post said.

Surprisingly, the deal comes a day after Yahoo Inc. announced that it is buying Flurry Inc., which helps companies make mobile apps and design mobile ad campaigns.

What: Professionals’ social network LinkedIn will buy business audience marketing provider Bizo for US $175 million, 90 percent in cash and the rest in stock.
Why it matters: This is LinkedIn’s second acquisition within two weeks, as it also bought start-up Newsle a week ago. The Business Social Network is aiming to become a comprehensive B2B Marketing platform.

12e018532d913494d841f79da5dd70bf_400x400imagesLinkedIn, a social network for professionals, is about to buy business audience marketing providerBizofor US $175 million, 90 percent in cash and the rest in stock  to close in the third quarter.

Formed in 2008, San Francisco-based Bizo has been part of a LinkedIn partner program. Bizo allows marketers adapt ads for professionals, and helps measure the effectiveness of the ad campaigns. LinkedIn will incorporate Bizo’s Media Solutions and Multichannel Nurturing products, but doesn’t plan to carry over its Data Solutions, according to a LinkedIn blog post.

This is LinkedIn’s second acquisition within two weeks, as it also bought start-up Newsle a week ago.

“it’s exciting for us to bring Bizo’s expertise and knowledge into our ecosystem,” Deep Nishar , LinkedIn’s Senior Vice President for product and user experience , said in a statement.

The acquisition will “enhance our ability to offer a comprehensive B2B marketing platform for brands,” the blog post said.

Surprisingly, the deal comes a day after Yahoo Inc. announced that it is buying Flurry Inc., which helps companies make mobile apps and design mobile ad campaigns.