LINKAGE: Everything Becomes Even More Digital – Time Inc, Adidas, Luxury Brands…
Programmatic buying for Time print; Adidas explains how to really align IT and marketing; and SMBs turn to social media marketing while luxury brands are
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Programmatic buying for Time print; Adidas explains how to really align IT and marketing; and SMBs turn to social media marketing while luxury brands are
2015 Super Bowl Ads substantially increased their Social Media impact compared to 2014 as measured by social actions and earned views across Facebook, Twitter and YouTube, according
New studies connect the dots between social and revenue. It’s still a fuzzy picture, but retailers definitely are finding ROI in social media. What social media properties should retailers partner with to reach out to the Hispanic consumer?
The use, or misuse, of Social Media by celebrities was at center stage during the opening panel at #Portada14
The role of Social Media and Content Marketing efforts can not be emphasized enough when it comes to Hispanic Entertainment Marketing. Portada Digital Media Correspondent Susan Kuchinskas on how SABMiller, SuperLatina, Comida y Familia, Terra, NewsCred, Taboola and Outbrain are facilitating Hispanic Entertainment experiences.
ImpreMedia, the Hispanic news and information company in the United States, has unveiled a new reader product for its brand, El Diario, the nation’s longest-publishing spanish-language daily newspaper, with a renewed commitment to better address the needs of the Latino community and continue to serve as “El Campeón de los Hispanos,” (The Champion of Hispanics).
LatAm Summit 2014, Portada spoke with Fernando Calderón, Director of Marketing, Public Relations, and Customer Service (CMO) at OCCMundial, a market leader in online job boards. This interview with Calderón is part of our LatAm Summit Q&A series.
Jim Gibson is a seasoned entrepreneur, publisher and certified online marketing professional who speaks regularly at established industry events. Lately, I’ve been reading a ton
In this day and age, merely looking at television ratings is no longer enough to understand the engagement of viewers with a specific program or
After only a few hours and many thousands of tweets, Facebook posts, blog posts and calls to action, The Walt Disney Co. said it will
Using Facebook’s advertising segmentation tools, we were able to identify the number of users on the social network by country. For example, Brazil has the largest number of