Coca-Cola, Sprint, Volkswagen, BuzzFeed and VICE are among the international partners for Telemundo Deportes’ coverage of FIFA World Cup 2018. Power brands providing sponsorship and Spanish-language content across multimedia platforms, even without a U.S. team presence in Russia, demonstrates the desire to connect with this audience.
El Paso is the latest addition to the United Soccer League, giving the league additional Southwestern presence.The ownership group, MSSL, has strong ties to Mexico, including minority ownership of a Mexican League soccer team and food franchise ownership in the country by one of its partners, which can help the Division II soccer league gain a foothold in Mexico.
The NASL (North American Soccer League), US Soccer’s third division, has canceled the 2018 season. The league has several teams with strong Latin fan bases that are now in jeopardy but could also transition to more MLS and USL support.
Verizon and the CONCACAF have agreed to a media rights deal to distribute CONCACAF tournaments across Verizon’s digital platforms.
The Mexican National soccer team “El Tri” will tweet in English at @MiSeleccionMXEN. Liga MX is continuing its push in the U.S., with a reported 40 million fans stateside, and English language social media can grow that further.
The interest FCB has cultivated in the U.S. is one that has Latino legs, and is certainly something to watch as the Americas head towards World Cup and a renewed and expanded interest in all things soccer.
We talked to La Liga U.S. Delegate Rebeca Diaz Gonzalez about their marketing strategy for U.S. fans.
We talked to executives at Las Vegas Lights FC about their new USL team. The Club is taking a unique approach to engaging the Hispanic local market.
Portada Reveals Its Expanded Sports Marketing Board of Senior Brand Execs. Their input will drive Portada’s content and relationship platform.
We talked to Chris Thomas, Director of Digital Media & Marketing for LA Galaxy, about the team’s expansion plans and marketing strategy. He revealed that the team’s main marketing goal is to stay strong and relevant at the local level.
Neymar is joining forces with Digible to create the Neymar Experience app. This move exemplifies how star athletes can be utilized by tech companies as influencers to gain traction in Hispanic and Latin markets.
Neymar is joining forces with Digible to create the Neymar Experience app.This move exemplifies how star athletes can be utilized by tech companies as influencers to gain traction in Hispanic and Latin markets.
January transfer window is currently underway.
This window is utilized by all leagues, but the English Premier League continues to outspend other leagues despite irregular results.
Audi Field at Buzzard Point will open on July 14, and a stadium deal for an affiliated USL team could follow soon.
Video refereeing might be implemented for the 2018 Russia World Cup.
Portada announces expansion of Sports Marketing Coverage, focusing on two main areas: soccer marketing and all aspects of sports business around latino consumers in North America.
What: New England Revolution and New York Red Bulls released their kits for the 2018 MLS season. Why it matters: Several further MLS uniform reveals
A growing trend among professional athletes has been the usage of social media to make important announcements. And on Sunday, December 17, Brazilian soccer star Kaká declared his retirement via his Twitter account to his nearly 30 million followers.
The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.
Hope Solo’s quest to succeed Sunil Gulati as President of the U.S. Soccer Federation shouldn’t be, and likely won’t be, strongly considered.