Posts Tagged ‘Snapchat’

Snapchat

Snapchat: A Look at its Acquisitions and Numbers in Latin America

Six years after Evan Spiegel and Bobby Murphy, CEO and CTO of Snap Inc., respectively, developed their image exchange application at Stanford University, Snapchat has become a mainstay of the millennials’ social life—successfully evolving from a scorned application for sending fleeting photos to a messaging platform with new content formats.


Snapchat Expands Shareholder Base and Raises US$1.8 billion

Photo-messaging app Snapchat Inc. keeps growing its business and expanding its shareholder base. The company raised US$1.8 billion with a Series F funding round, according to an SEC filing from Thursday. The Venice based company expects the business to grow by a lot more in 2017, to somewhere between US$500 million and US$1 billion.


Snapchat raises more than US$ 500 million at a US$ 15 billion Valuation

App SnapChat raises US$537.6 million, reaching a possible US$16 billion valuation which would make the app maker among the world’s most valuable startups.Messaging services are becoming some of the most highly valued startups in the industry. Snapchat still has to face competence from big players like Whatsapp and Facebook own chatting service , which have led the company to consider a possible IPO in the nearest future.


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BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

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A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?