Posts Tagged ‘Skyword’

Skyword

#PortadaLat Awards: Meet the Three Top Panregional Marketing and Media Professional finalists

There are only three finalists for the Top Panregional Marketing and Media Professional category .The Award Winner will be announced at the Award Ceremony during #Portadalat in Miami on June 3-4. Learn more about the finalists’ background and professional career below: George Levy, Director of Brand Partnerships for the U.S. Hispanic and Latin American Markets, Skyword George […]


PARTNER MESSAGE: Attend Content Marketing Workshop with MasterCard and 3M in Miami’s Mandarin Oriental Hotel!

Great storytelling doesn’t come naturally to most people. But if you can harness its power and leverage the impact of content discovery, you can capture your audience in unbelievable ways. Claim your invitation to join Miami’s top marketers for a complimentary, interactive content strategy workshop this Thursday April 23rd in Miami’s Mandarin Oriental Hotel! (Space […]


Skyword Expands into Paid Amplification Services

Skyword has expanded its offerings to include paid amplification of social media content. Andrew Wheeler, senior vice president of strategic services, calls the new offering “a natural extension that enables us to continue to help our clients expand their reach and build audiences.” Skyword provides a cloud-based software platform that lets brands identify content creators […]


LINKAGE: Target Doubles Down on Hispanic, Enterprise Speaks Spanish, MaxPoint Goes Public….

Spanish-language spots show advertisers’ increasing determination to reach Hispanics, while Skyword provides tips on doing it right. Enterprise tests Spanish spots Car rental agency Enterprise released a Spanish-language commercial in six U.S. markets, highlighting its service that picks up customers and drives them to rental locations. The 30-second spot by Bromley, “Vamos Por Ti,” began […]


Changing Places LatAm: George Levy, Eduardo Carbia, Matt Seiler, Claudia Gioia…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.  ::: Skyword – George Levy ::: Eduardo Carbia – IMPAKTU ::: IPG Interpublic Group – Matt Seiler – Henry Tajer ::: MediaCom – Toby Jenner  ::: Claudia Gioia – Hill + Knowlton ::: Chris Thomas – BBDO Worldwide ::: Click here for previous Latam Changing Places editions Skyword, a […]


Skyword Appoints George Levy to Drive Brand Partnerships across US Hispanic and Latin America Markets

What: Content marketing and services company Skyword has appointed George Levy as Director of Brand Partnerships for the US Hispanic and Latin American markets Why it matters: Content Marketing is increasingly a major driver in the Marketing plans of U.S. Hispanic and Latin American companies. Several specialized content marketing firms are entering the Latin space.  Levy will lead Skyword’s […]


#PortadaLat: How can we create a good content marketing strategy?

The second day of #PortadaLat has begun! The first panel was moderated by Tom Gerace, CEO of Skyword, and included panelists Carlos Espindola, eHub Manager Latin America, 3M; Juan Carlos Pedreira,  Partner/Senior Social Media Strategist, Social Business Hub. Inc.; Denisse Guerra, Regional Marketing Director, Estee Lauder; and Fernando Rodriguez, DG Consulting, Miami.


#PortadaLat: How can we create a good content marketing strategy?

The second day of #PortadaLat has begun! The first panel was moderated by Tom Gerace, CEO of Skyword, and included panelists Carlos Espindola, eHub Manager Latin America, 3M; Juan Carlos Pedreira,  Partner/Senior Social Media Strategist, Social Business Hub. Inc.; Denisse Guerra, Regional Marketing Director, Estee Lauder; and Fernando Rodriguez, DG Consulting, Miami.


Skyword Appointment Signals Growth of Content Marketing

The announcement this week that Robert J. Murray, global president of iProspect, has left the leading digital agency to become president of Skyword is yet the latest signal of the growing importance of content marketing in the business of advertising. The appointment was first reported by the New York Times, and Murray is expected to start […]


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Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

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Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.