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Omnicom Media Group has tapped Scott Hagedorn, founder of Hearts & Science, as Chief Executive Officer, North America. Hagadorn will replace Page Thompson, who is retiring after more than four decades with the company.
Skyscanner has appointed Joanna Lord as its Chief Marketing Officer. Lord will be in charge of expanding the marketing department as well as boosting the brand and powering further global growth from its London HQ.
Lee Clow, the visionary behind campaigns like Apple’s “Think Different” and Adidas’s “Impossible is Nothing”, is retiring. The Global Director of Media Arts at worldwide advertising collective TBWA, and founder and Chairman of TBWA\Media Arts Lab, will move into an advisory role as Chairman Emeritus of the agency he founded in 2006 to, according to the press statement, “serve Apple and to embody his vision of an agency that impacts culture, rather than just ‘makes ads.”
National Instruments announced the appointment of Carla Piñeyro Sublett as its first Chief Marketing Officer (CMO). She will lead the global marketing efforts to elevate the company’s global brand, enhance customer engagement and identify efficiencies in proactive demand generation for growth.
Edelman has hired Judy John as its first global Chief Creative Officer. John, most recently Leo Burnett’s CEO of Canada and Chief Creative Officer of North America, will be based in Toronto and report to Richard Edelman, president and CEO.
A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
JetBlue Technology Ventures announced its investment in Mozio, the San Francisco based tech startup, specializing in providing holistic ground transportation solutions that streamline the traveler experience to and from the airport.
This is JetBlue Technology Ventures’ second investment. Since launch, JetBlue Technology Ventures has captured the attention of hundreds of interested startups, as well as the investment community, recently being named the 2016 Global Corporate Venturing New Entrant of the Year. JetBlue Technology Ventures also recently partnered with the like-minded Cockpit Innovation Hub based in Tel Aviv.
American Express Global Business Travel has come to an agreement with Airbnb to offer their accommodation options to their customers. This will give Airbnb the opportunity to connect with more business travelers. According to the company, 10% of all their guests are company travelers.
Virgin America and Alaska Air Group, the parent company of Alaska Airlines, announced the approval of their merger agreement to combine to create a premier airline for West Coast travelers. The two airlines anticipate completing the transaction in the fourth quarter of 2016.
Skyscanner improved its mobile app to let users search and book flights, hotels, and car rental all in the same platform.
TripAdvisor introduced a redesigned flight search, including user reviews of airlines. It has also launched a “flyscore” feature within its search results. On a 1 to 10 scale, “flyscore” measures a flight based upon reviews of the airline, type of aircraft used, amenities offered on the flight and length of itinerary.
Google added a few tricks to its flights and hotels metasearch on both desktop and mobile. Users can now choose to track price changes for date and route combination on specific flights. The tool will appear within the next month in the 26 countries where Google Flights is offered.
In addition, Google is adding filters, based on more granular shopping needs, such as hotel rating or rate range, with one tap on mobile devices.
LATIN AMERICAN MARKET
Latam Airlines will stop its flights to and from Venezuela starting July 30th. The airline explained it would cease its activity in Venezuela given the “complex macroeconomical scenery in the region.”
Qatar Airlines acquired 10% of Latam for US$ 613 million worth in stocks.
Grupo Presidente, one of the leading hotel chains in Mexico, has selected eRevMax to manage its online distribution through dynamic channel management and price intelligence.