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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Headway Digital has appointed Sebastián Yoffe as SVP, Business Development. Moving from Buenos Aires to New York City, he’ll be responsible for the firm’s business development in the U.S.

 

 

 

 

Oath has named Steve Guillén as new Account Director, U.S. Hispanic. In this role, Guillén will oversee Oath’s sales portfolio for the West Coast region.

 

 

 

 

 

Walton Isaacson has promoted Christine Villanueva to Chief Strategy and Brand Officer. In this newly-created position, Villanueva is charged with leading and building out a next-generation global strategy function at the agency as well as overseeing all branding efforts on behalf of clients.

 

 

 

 

Irwin Gotlieb, executive leader and former CEO at WPP media agency GroupM is stepping down as global chairman. He will become a senior advisor to GroupM parent WPP. He served as GroupM’s CEO from its 2003 founding until 2012, when he transitioned to the global chairman role.

 

 

 

 

Haymarket has appointed Lindsay Stein as editor of Campaign U.S. The industry veteran joins Campaign after two and a half years at Ad Age as an agency reporter.

 

 

 

 

Andrew Mortimer, Sky’s director of media, has moved from the marketing group to the newly-created role of director of client strategy for Sky Media. In this role, he will be tasked with building “deeper relationships” with clients.

 

 

 

 

 

Arc, Leo Burnett’s retail and shopper marketing agency, has announced that Soche Picard has joined the company as chief executive officer for North America. In her new role, Picard will develop the commerce pillar of the agency’s positioning platform, culture, context, and commerce.

 

 

 

 

Quantcast, owner of the world’s largest AI-driven audience behavior platform for the open Internet, has announced the appointment of Sam Barnett as its first Chief Product Officer to oversee the development and growth of the company’s product portfolio.

 

 

 

 

 

Strategic creative shop Swift has announced that it is repositioning its chief operations officer and 10-year vet of the agency, Maren Elliott, into a new role as chief talent officer. She will now be responsible for overseeing retention, recruitment and employee development strategies.

 

 

 

 

New York-based creative agency SS+K announced today that it has named Feh Tarty as its new chief creative officer.

 

 

 

 

 

USA Today has announced that Maribel Perez Wadsworth will become the publisher of the daily publication, effective immediately. Wadsworth has replaced John Zidich, who announced his planned retirement in November.

 

 

 

WPP out-of-home (OOH) and experiential-focused agency Kinetic North America is reshaping its leadership team. With CEO David Krupp leaving at the end of the month to pursue an unspecified new role, Kinetic North America promoted Michael Lieberman (right) and Cedric Bernard (left) to roles as co-CEOs.

 

 

 

What: American TV broadcaster Comcast has offered US $31 billion for British company Sky.
Why it matters: This bid directly competes with 21st Century Fox’s Rupert Murdoch’s offer, which was provisionally blocked by the British Competition and Markets Authority (CMA) in January.

Comcast Corporation, owner of CNBC and Universal Pictures, has announced in a press release that the firm has presented a US $31 billion offer to acquire Sky. At £12.5 per share, Comcast’s offer exceeds Murdoch’s £10.75 by 16%.

“Sky has been a consistent innovator in its use of technology to deliver a fantastic viewing experience and has a proud record of investment in news and programming. It has great people and a very strong and capable management team,” said Brian L. Roberts, CEO of Comcast Corporation.

Bob Iger and Rupert Murdoch, photo by Disney©

The news is an interesting turn of events for Disney, whose CEO Bob Iger has a pending arrangement with Fox, which was announced after Murdoch’s offer got blocked by the CMA. Will Disney be content with acquiring Fox without Sky? Probably not, especially if we remember Iger said Disney would not be forced to bid should Fox fail to acquire the totality of Sky, which he called “a crown jewel” among Fox’s assets.

Will Iger be satisfied by the agreement with Fox if Comcast’s bid prevails over Murdoch’s, or will he engage in a bidding war with the American broadcaster? We’ll see.

What: Streaming sports platform FuboTV secured US $55 million funding to a total of US $75.6M raised to date.
Why it matters: The startup is looking to use this investment to expand its channel lineup and improve its technology.

Led by venture-capital firm Northzone, FuboTV has managed to raise US $55 million with the participation from 21st Century Fox, Sky and Scripps Networks Interactive.

Going from a US $10 a month soccer package, the streaming platform currently sells a US $35 a month, which includes channels from Fox, NBCUniversal and A+E Networks but not Scripps, which owns HGTV and Food Network. But FuboTV is not alone in the market. At the moment the startup faces competition from bigger and more experienced companies such as Sling TV, PlayStation Vue, DirecTV Now, YouTube and Hulu LLC, all with similar prices.

This is not the first time Fox and Sky decide to support FuboTV’s project. Last year the broadcasters helped raise a US $15 million funding round, they most see something big in the 3-year-old company.

The company will be increasing its marketing spend and use the funding also to develop new products that are designed specifically for people watching sports matches and related content.

According to CEO David Gandler, the company will be increasing its marketing spend and use the funding also to develop new products that are designed specifically for people watching sports matches and related content.

 

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

BIG CUTS AT YAHOO: Yahoo Inc. announced that it plans to lay off 15% of its employees in its $400 million cost-cutting mission, which CEO Marissa Mayer claims is part of a plan to “simplify” the company. This comes in the wake of the announcement that Yahoo’s Mexico and Argentina offices are to close. Here 4 things to take into account about Yahoo’s earnings and new strategy, as Portada’s Editorial Team sees it.

alphabetGOOGLE’S ALPHABET MOST VALUABLE PUBLIC COMPANY IN WORLD: Google‘s parent company, Alphabet, is officially the most valuable public company in the world, pushing past Apple for the first time since 2010. Alphabet has a market cap of $547.1 billion, higher than Apple’s $529.3 billion as of 9:45 a.m. ET.

FACEBOOK MAKES GAINS IN DIGITAL ADVERTISING: Facebook‘s share of the digital advertising market is up from 8% last year to 10% this year, according to eMarketer. Google‘s went from 32% to 30%.

HYPER-TARGETING IS IN: Ad tech firm Grapeshot has raised $8.5m in funding, bringing its total raised to $14.25m. Grapeshot’s technology enables advertisers to bid for space on content sites and target ads to websites with certain pre-determined keywords. Why didn’t I think of that?

THE FUTURE OF ADS IS VISUAL: Image recognition marketing startup Curalate just raised $27.5 million, bringing its total funding to $40 million. Some of Curalate’s features include Like2Buy, a gateway that enables product sales directly through Instagram posts, Fanreel, which incorporates images generated by users into brand websites, recognizes and tags them as products, and Visual Insights, which generates analytics about the products that users are sharing on platforms like Instagram, Pinterest, Tumblr so that brands know what is popular.

Independent cross-screen data management platform (DMP) Lotame announced that veteran media executive Doron Wesly will be taking on the role of SVP of Marketing and CMO. Wesly has more than 20 years of experience in the sector, with a special focus on brand and research strategy. Working on Lotame’s International Expansion will be one of his main tasks.

SKY’S THE LIMIT WITH PROGRAMMATIC: Pay TV company Sky has invested $10 million in DataXu, a programmatic advertising analytics software provider that helps advertisers and media agencies engage with consumers across devices through analyzing and optimizing buying decisions. Sky will be using this investment to push its Sky Media’s Sky AdVance product built to facilitate multi-platform ad campaigns and programmatic purchasing of addressable TV ads.

AD BLOCKERS, IF YOU CAN’T BEAT ‘EM, JOIN ‘EM: Samsung has decided that the new version of its web browser on Android phones will allow users to install ad-blocker extensions.maxresdefault

NEW ACQUISITIONS: Digital asset management and video delivery platform Adstream has acquired the AdServices division of media and entertainment production firm Deluxe, helping Adstream in its effort to expand its presence in the U.S. and worldwide. Adstream provides agencies and brands with transcoding and digital asset delivery, and also generates analytics and creative versioning for video.

SHOCKER: PEOPLE DON’T LIKE FORCED AD FORMATS: Ad-tech firm Teads released a study with data on why people use ad blockers online. Conducted by Research Now, the study claims that intrusive and forced ad formats are the biggest motivating factor behind ad-blocker adoption. Three out of four U.S. respondents say that intrusiveads were the largest motivator for installing ad blockers, and 80 percent of respondents would reconsider installing ad blockers if the ad experience provided them with the choice to skip or close the ad.

MOBILE ON THE MOVE: Mobile ad platform Widespace has  secured $17.2m in growth capital from Kreos, which provides growth debt to high-growth companies.CEO and co-founder  Patrik Fagerlund says the money will help them become leaders in Europe, as well as aid in their expansion to other parts of the globe. The company reaches 230 million unique users across Europe, the US, Brazil and the MENA region every month.

BIG MONEY FOR TAPAD: New York-based ad tech startup Tapad has been sold to Telenor Group for $360 million. The company was founded in 2010 by Are Traasdahl, and has built software that helps advertisers to identify custom audiences across mobile, television and desktop.

LATAM MARKET:

BRAZIL, ARGENTINA DON’T LIKE ANNOYING ADS EITHER: The previously-mentioned Teads study revealed some interesting data on Brazil and Argentina: 64% of Brazilians use teadsad blockers because of annoying advertising.  75% of those surveyed believed that forced or intrusive advertising is annoying, and mobile ads are perceived as more annoying than those on desktop. In Argentina, 57% of those surveyed consider pre-roll campaigns annoying. However, only 13% of Argentineans believe that native ads are intrusive.

NBC Universal has tapped Spanish content producer Mediapro to run its on-air promotions across Latin America through Mediapro’s Argentinean subsidiary, Promofilm. Mediator will be responsible for all audiovisual material and technical advertising production for LATAM.

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