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What: A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Why it matters: If you’re trying to keep up with the latest happenings, this is your one-stop shop.

  • A new report by Salesforce Research shows that 59% of the 6,723 individuals surveyed globally believe their personal information is vulnerable to a security breach, while 54% believe that the companies with their data don’t have their best interests in mind. This will affect their choices as consumers: 86% said that if they trust a company, they’re more likely to share their experiences, and that number goes up to 91% among millennials and GenZers.

 

  • In a March 2018 survey of 522 advertising decision makers in the US and Europe conducted by Sizmek, 38% of the respondents surveyed said that brands are primarily responsible for ensuring brand safety. At least 10% of respondents felt that ad agencies, publishers, ad buying platforms or ad networks were the most responsible parties for brand safety.

 

  • “There’s no dispute that news and sports are the leading beneficiaries of OOH viewership,” writes the author of a recent Nielsen article. In the U.S., 31.7% of people ages 16-69 are interested in the U.S. Open, making it more popular than Wimbledon, the French Open and the Australian Open. Out of the local television markets in the U.S., New York, the host city for the event, has the highest percentage of people who said they watched the U.S. Open last year.

 

  • Distributors’ customers are moving away from print and toward digital and in-person shopping, according to the research outlined in “What Customers Want,” a report by MDM and Real Results Marketing, that is based on a survey of more than 10,000 of distributors’ customers. Among other takeaways, the report shows the top five methods distributors are using for driving online sales: email  22%, field sales reps 22%, customer service reps 19%, SEO/Organic search 19, and inside sales reps: 18%.

 

  •  The financial services industry is ripe for disruption, and banks are on the front lines of the rapid consumer changes. A recent Resonate study found that more than 5.6 million Americans are thinking about switching banks within the next year.

 

What: Marketing platform Rocket Fuel has reached a definitive agreement to be privately acquired by Sizmek Inc. for US$2.60 per share in cash and an enterprise value of approximately US$145 million.
Why it matters: Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe.

Rocket Fuel, a predictive marketing platform, announced that it has entered into a definitive agreement to be acquired by Sizmek Inc., the people-based creative optimization and data activation platform delivering impressions that inspire. Sizmek is an affiliate of Vector Capital.

Under the terms of the merger agreement with Sizmek, which has been unanimously approved by Rocket Fuel’s board of directors, an affiliate of Sizmek will commence a tender offer for all of the outstanding shares of Rocket Fuel’s common stock for US$2.60 per share in cash. This represents an enterprise value for Rocket Fuel of approximately US$145 million.

The proposed combination with Sizmek brings Rocket Fuel’s media optimization and industry leading AI-enabled decisioning to Sizmek’s omni-channel creative optimization and data activation platform, marking the next logical step in marketing automation. Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe, and service a client base comprised of an overwhelming majority of the world’s most recognized brands and agencies.

Under the terms of the merger agreement, Rocket Fuel has a go-shop right to solicit third party alternative acquisition proposals for the next 30 days.

Completion of the acquisition is subject to customary closing conditions, including a majority of the outstanding shares of Rocket Fuel’s common stock having been tendered in the tender offer and clearance under the Hart-Scott-Rodino Antitrust Improvements Act of 1976. The parties expect the transaction to be completed in third quarter of 2017.Needham & Company, LLC is serving as financial advisor to Rocket Fuel. Wilson Sonsini Goodrich & Rosati, Professional Corporation is acting as Rocket Fuel’s legal advisor. Kirkland & Ellis LLP is acting as Sizmek’s legal advisor.

In addition to the acquisition by Sizmek, Rocket Fuel announced selected preliminary, unaudited financial results for the three months ended June 30, 2017. Rocket Fuel expects second quarter 2017 Spend to decline approximately 20% year over year to US$95 million. Net Revenue for the second quarter of 2017 is expected to decline approximately 36% year over year to US$42 million to US$43 million. Rocket Fuel’s Platform Solutions business grew approximately 77% compared to the prior year quarter, and the Media Services business declined approximately 41% compared with the prior year quarter.

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What: Global open ad management Sizmek Inc. has closed an agreement with technology-focused private equity firm Vector Capital , under which an affiliate of Vector will acquire all of the outstanding shares of Sizmek common stock.
Why it matters: Under the terms of the agreement, Vector will commence a tender offer to purchase any and all of the outstanding shares of Sizmek common stock for US$3.90 per share in cash.

descarga (2) descargaSizmek Inc., a global open ad management company that delivers omnichannel campaigns, announced that it has entered into a definitive agreement with affiliates of Vector Capital (“Vector Capital” or “Vector”), a technology-focused private equity firm, under which an affiliate of Vector will acquire all of the outstanding shares of Sizmek common stock for US$3.90 per share in an all-cash tender offer (the “Vector Agreement”).

Vector Capital, founded in 1997, is a San Francisco-based private equity firm that partners with management teams to transform and grow technology businesses.  Over its history, Vector has invested $1.6 billion in more than 40 technology companies, including in the advertising technology space.

“We believe this transaction provides Sizmek with the resources and flexibility to execute upon our long term strategy of becoming the leading independent, global ad management platform,” said Neil Nguyen, President and Chief Executive Officer of Sizmek.  “We are excited to partner with Vector and believe this transaction benefits our customers, employees, partners and shareholders.”

Under the terms of the Vector Agreement, Vector will commence a tender offer to purchase any and all of the outstanding shares of Sizmek common stock for $3.90 per share in cash.  The purchase price represents a 65% premium to Sizmek’s 30-day volume weighted average trading price of $2.36 on August 2, 2016. Upon completion of the transaction, Sizmek will become a privately-held company.

The transaction, which is expected to close by the fourth quarter of 2016, is conditioned upon, among other things, satisfaction of a minimum tender condition, regulatory approvals and other customary closing conditions.  There are no financing conditions associated with the proposed agreement.

J.P. Morgan is serving as financial advisor to Sizmek. Latham & Watkins LLP is acting as Sizmek’s legal advisor. Kirkland & Ellis LLP is acting as Vector’s legal advisor.

“We are enthusiastic to partner with the management team and the talented group of employees at Sizmek,” said Alex Beregovsky, Managing Director at Vector Capital. “We plan to invest in the Company’s growth, to further strengthen its industry-leading open ad management platform, to launch adjacent product offerings as well as to support Sizmek with capital for acquisitions.”

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Unilever – Florencia Pérez Berbain ::: Sizmek –  Alfredo Sanchez  :::  Cristian Bussio – Chevrolet Argentina S.A ::: Ezequiel Fritz – Dentsu Argentina ::: Gabriel Fernandes – FCB Brazil ::: F / Nazca Saatchi & Saatchi – Mauricio Almeida ::: Carolina Abbud – FCB Guatemala ::: Andrei Ivanoff – MullenLowe Brazil :::

Click here for previous Latam Changing Places editions

belenUnilever has appointed Florencia Pérez Berbain as Sustainability Coordinator for the Southern Cone. From Unilever’s offices in Munro, Buenos Aires, Florencia will collaborate in the strategy of Plan de Vida Sustentable de Unilever (Unilever’s Sustainable Living Plan) for six countries in the region. Florencia Pérez Berbain has a degree in Public Relations from UADE university, She joined the company as Communication Analyst in 2008.

 

descarga (1)Cristian Bussio has been appointed new President of Chevrolet Argentina SA de Ahorro. Cristian has over 20 years of experience in Auditing and Finance.

 

 

 

AAEAAQAAAAAAAAgsAAAAJDI0NzNjMWUyLTJkOTUtNDFlNC05YTMyLTI4OTExYjZlNmIzZgEzequiel Fritz is the new brand planning director at Dentsu Argentina, according to Adlatina. Toyota Motor Company will be is its main client.

 

 

 

 

descarga (2)Gabriel Fernandes returned to FCB Brazil as director of digital intelligence after having gone through AmBev, where he was brand digital manager since last year.

 

 

 

16305f9Sizmek, the open ad management company for multiscreen campaigns, announced the appointment of Alfredo Sanchez as country manager for Sizmek in Mexico. In this role, Sanchez is responsible for expanding local market business and driving key partnerships in the region. The hire reinforces Sizmek’s investment in the region and its growth and position as a driving force behind brands’ global digital media strategies.Sanchez brings more than a decade of experience in digital advertising sales. Most recently, he served as head of sales at Yahoo for the company’s travel, education, online services, retail and government advertising verticals. Prior to Yahoo, where Sanchez worked for over a decade, he held the position of subdirector of large markets at Grupo Ordas, and before that, as field sales manager for Procter & Gamble.

 

descarga (3)F/Nazca Saatchi & Saatchi announced the hiring of Mauricio Almeida as media director. The executive will coordinate media strategies for clients such as BRF, Mondelez, P&G and Alpargatas. Almeida has also worked at Publicis, DM9DDB and Talent. In 2014 he joined F/Nazca Saatchi & Saatchi as media director.

 

 

 

3f756b6Carolina Abbud is the new director of planning of FCB Guatemala. Abbud started her career in AmBev, where she worked from 2003 to 2009, occupying different positions.

 

 

 

 

AAEAAQAAAAAAAASOAAAAJGMyZDg0NTQxLTc5YTgtNDNkNC1hZThhLTc1YjM3YzAyYjVmZAAndrei Ivanoff, managing director of digital & innovation of MullenLowe Brazil, will manage local operations of MullenLowe Profero, the digital arm of the agency which works for clients such as Apple, Diageo, Seat, Virgin and Unilever, among others.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Nicolas Maslo – Virket ::: Alfredo Sanchez – Sizmek :::  Nestor Islava – Adsmovil Mexico ::: Laura Ares – Rekket  ::: Mindshare Puerto Rico – Luis Perez, Javier Hidalgo, Ivette Alvarez  :::  Luciana Salazar- Teads  ::: Michael Villalobos – AmpLive  ::: Publicitas – Andy Vogel  ::: GE –  Rogerio Mendonça ::: Sohil Sami – Openet :::

Click here for previous Latam Changing Places editions

masloNicolas Maslo joins Virket as the agency General Manager after nearly 10 years of having settled Resultics operations in Mexico.

 

 

 

alfredo sanchezFormer Yahoo Mexico executive Alfredo Sanchez has moved to Sizmek as Country Manager, after closing Yahoo operations in the region.

 

 

nestor ilNestor Islava is no longer part of Primia.Digital (ex Orange Advertising) after almost 6 years in the company as Country Manager. Nestor joined Adsmovil Mexico, where he serves as Country Manager.

 

 

aresLaura Ares has joined Rekket as Director of Mobile Operations.

 

 

PPG has announced that Adriana Macouzet, currently general manager, Latin America North, has been appointed to the position of vice president, Latin America,Macouzet_Adriana_PPG and general manager, protective and marine coatings (PMC), Latin America, effective June 1. Macouzet will provide regional leadership for Latin America overall, excluding PPG Comex. She will have direct accountability for the PMC business in the region.A native of Mexico, Macouzet earned a chemical engineering degree from La Salle University, Mexico City, and a business administration degree from Michigan State University.

 

 

 

After 21 years as the head of Mindshare Porto Rican office, Luis Perez announced his retirement.

pr-hidalgo alvarez-570-16Javier Hidalgo, CEO of Mindshare Miami, has added to his responsibilities the management of this subsidiary.

Ivette Alvarez as Client Services Director. Alvarez, who has over 15 years’ experience in the communications industry, will lead a group of 11 executives from the San Juan office.

 

 

salazarLuciana Salazar has left Headway to take over as Head of Programmatic for Latin America at Teads.
descarga (6)Michael Villalobos, until recently at Virool, is the new Vice President of Sales with a focus on agency partnerships at AmpLive, an audience acquisition platform for live video. Since February 2015, AmpLive has run hundreds of campaigns for live content marketers from every industry with strong delivery in North America, UK and Latin America.

 

 

016570aPublicitas, the international media and advertising services company, has appointed Andy Vogel to the role of Head of Global Digital Product. As Publicitas invests in its digital strategy on a global scale, Vogel will be responsible for introducing the company’s innovative digital advertising formats to Publicitas’ worldwide customers.Vogel will be responsible for developing and implementing new digital marketing strategy and products. Vogel brings with him more than 20 years’ experience in the development of marketing and revenue strategies for new and emerging businesses. In the US, he has worked at the C-level for big brands, agencies and major media, such as ADP, cars.com, Gannett, the LA Times and Tribune. Andy has also been on the North American Board of the Mobile Marketing Association, the Board of the IAB’s Mobile Center of Excellence, and Google’s Publisher Advisory Board.

 

descargaFernando Barquet is the new director of operations at MEC Wavemaker. The creative is officially joining into the agency media content offering. Barquet will report directly to Fanny Garcia, general director of MEC Mexico and director of transformation for Latin America.

 

 

descarga (1)GE has appointed Rogerio Mendonça as president and CEO of GE Oil & Gas Latin America, effective from May 1. Mendonça joined GE in 2000.

 

 

Damian-370x175Sohil Sami has been appointed VP Global Professional Services at Openet. The executive will add his knowledge and experience into the North and Latin American markets.

 

 

 

April was the month of moves and appointments: with a clear panorama of the first half of the year, it’s important to put together the ideal team to put together a play. In this article, I share how some of the digital teams fared in region.

The Move of the Year (or the Decade)

Nico MasloA few days ago I received a “bomb” in my Facebook inbox. It was a press release that Nico Maslo had sent me particularly (with his PR agency involved). Oh how I love those surprises.

The release announced Maslo’s move to Virketluego almost 10 years after establishing Resultics in Mexico. Later, he told me about it in person, as you can see in this link. The only constant in this life is change. Good luck, Nico!

Former Yahoo Mexico to Sizmek

alfredo sanchezIn mid-April, Alfredo Sanchez (a living legend at Yahoo Mexico) started a new campaign at Sizmek as country manager after closing Yahoo’s operations in the region. Good luck, Alfredo!

From Primia.Digital to Adsmovil

Nestor IslavaAt the end of March, Nestor Islava announced on Facebook that he would be leaving after six years as country manager at Prima.Digital. While he didn’t give any details about his new direction (so intriguing!), we quickly found the information through LinkedIn: Nestor will be working as country manager at AdsMovilMexico. Good luck, Nestor!

From Headway to Teads

Luciana SalazarOn the last day of March, Luciana Salazar‘s Facebook page was rowdy, with photos from a very “after office” party with expressions of affection and thanks coming from every direction. I couldn’t stand the curiosity, and I started to read: it was her last day at Headway, and the beginning of a new phase at Teads as Head of Programmatic for Latin America. Good luck, Lu!

From Opera Mediaworks to Rekket

lau aresA few days ago, I got an email from Marcelo García Cisneros (CEO of Rekket) in which she commented that Laura Ares had started working for him as the director of mobile operations. What a great team you’ve put together, guys (I worked with both of them, so I know what I’m talking about)!

Events in Buenos Aires

It wasn’t all moves and appointments. There were also events (a great part of digital work is how to explain it to family and friends).

On April 20, the Social Media Summit, organized by amdia, was held in Buenos Aires. At the event, different presenters like Citroën, Molinos Río de la Plata, Garbarino, Movistar and Telefónica Argentina shardd their experiences with social media. I missed it, although I heard it was great.

On April 26, I was at IMS Immersion, where apart from IMS’s presentations, we attended educational clinics on LinkedIn, Spotify and Waze. As the clinics were given at the same time, I chose LinkedIn‘s, so I could say hello to Antonio Chan Chan(Marketing Solutions LatAm at LinkedIn), whom I worked with a few years ago. Here is my picture from the audience, although it’s hard to see. I’m your fan, Chan!

And that’s all for now, friends. I’m going to enjoy my beautiful and beloved Mexico (on the occasion of some mini-vacations I’ve been invited to by a friend from the industry, to change it up a bit).

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

descargaU.S. Hispanic agency LatinWorks has promoted Christy Kranik, LatinWorks’ long-time SVP and managing director, as EVP and general manager to run the entire agency.She will replace former CEO Sergio Alcocer. LatinWorks’ creative and planning departments will report to her. Prior to Latinworks she spent five years on the client side at Dell, where she was senior advertising manager, global brand strategy.

 

garcia_gabriel2Gabriel Garcia, currently VP-group creative director, will take over the creative department as the new executive creative director.Mr. Garcia joined LatinWorks in 2008. Before that, he was a creative at another Omnicom Hispanic shop, Dieste.

 

 

0ebc788Ronald Mendez is the new Managing Partner, Multicultural Lead at MediaCom.Prior to Mediacom, Mendez was Managing Director of Marketing and Business Development at Starlite Media.He also worked at Havas Media and MV42.

 

 

 

descargaLaura Breines was named VP and director of client services  at digital agency Big Spaceship . She was most recently VP, marketing at digital agency Huge. Prior to that she was an account director at AKQA.

 

 

35920cdBig Spaceship has also appointed Duncan Snowden to VP, strategy.  Snowden was most recently group strategy director. Prior to that he was a communications planning director at MediaCom.

 

 

descarga (1)Joe Saracino has been promoted to president of Erwin Penland, effective Jan. 1. He succeeds Joe Erwin, who is stepping down from his post at the agency he co-founded some 30 years ago. Saracino was most recently chief client officer and CMO at the agency. Prior to joining Erwin Penland in 2011, Saracino spent 15 years at Verizon, rising to VP, marketing communications.

 

dave2-750xx515-685-67-0Pizza Hut has named David Timm as chief marketing officer of its U.S. unit.Mr. Timm started in the role last week.Mr. Timm most recently served as CMO of KFC in the United Kingdom and Ireland.

 
Sizmek Inc., a global open ad management company that delivers multiscreen campaigns, has announced changes to its organizational structure.The sales organization will be separated and Sizmek will have separate teams focused on two major global regions, one for the Americas and another servicing everything outside the Americas, or Rest of World.  The head of each region will report directly to Neil Nguyen, CEO and President of Sizmek.

descarga (12)Liz Ritzcovan, Chief Revenue Officer, will be leaving the company to pursue other opportunities effective November 30, 2015.

 

 

Canaan Schalde-Zink, currently VP of the Americas, will assume leadership of that group.

 

 

descarga (13)Andrew Bloom, currently Global VP Product Sales will assume the role of interim VP, International Sales while the Company conducts a search to identify a highly experienced executive to fill the position for the Rest of World.

 

 

descarga (14)Ken Saunders will assume responsibility for Administration, HR and Legal as part of the change to further streamline the reporting structure and  achieve cost management goals.

What: Sizmek, a global Open Ad Management company for multiscreen campaigns,has partnered with Latin America mobile advertising company Adsmovil to expand its mobile programmatic solutions  across the region.
Why it matters: AdsMovil will now offer a set of  integrated mobile advertising capabilities under one roof, responding to the increasing demand of advertisers, agencies and publishers across the region.

73c7vUYY_400x400bL1w_q7x_400x400Sizmek, a global Open Ad Management company for multiscreen campaigns,has announced an exclusive partnership with Adsmovil – the mobile advertising company in Latin America – to expand its mobile programmatic solutions  across the Latin American region.

Powered by Sizmek’s Open Ad Management technology, AdsMovil will now offer a set of  integrated mobile advertising capabilities under one roof, responding to the increasing demand of advertisers, agencies and publishers across the region.

The strategic partnership gives Sizmek and Adsmovil a competitive edge as it allows clients to take full advantage of Sizmek’s end-to-end programmatic capabilities, especially those enhanced with the recent acquisition of StrikeAd.  These capabilities include data, rich media, geo-location, creative units, measurement, attribution and cross-device targeting.  The alliance now enables advertisers, agencies, trading desks and publishers to create, plan, target, optimize, deliver and measure the most effective mobile advertising campaigns across Latin America under one comprehensive solution.

“As mobile penetration and the investment in programmatic continues to rise in Latin America, it is more crucial than ever for advertisers in the region to be able to effectively reach and engage consumers across all devices and screens,” said Mike Caprio, Global Head of Programmatic at Sizmek.  “By joining forces with Adsmovil in Latin America, we strengthen our commitment to deliver market-leading, mobile-first programmatic media solutions across the globe.”

“Partnering with Sizmek enables Adsmovil to offer a complete programmatic-buying solution in Latin America,” said Alberto Pardo, CEO and Founder of Adsmovil, a Cisneros Interactive company.  “We can now more effectively respond to our customers’ mobile-advertising needs.  Advertisers, agencies and trading desks hereby gain access to a unique platform that offers many integrated solutions, including a DSP, data sources, viewability, rich media, tracking and reporting — solutions that will simplify purchases, optimization and decision-making.”

 

It is no surprise to anyone that opportunities for mobile advertising continue to grow. Sixty percent of the global population is expected to use the internet via a mobile phone in 2015, totaling nearly 2 billion users. What is surprising is that despite these numbers, many advertisers remain technologically unprepared for mobile advertising inventory.

SizmekIn Sizmek’s Mobile Index 2015, we deep-dive into the world of mobile defaults – ads that serve static images in the place of rich media when the Flash-based ad format isn’t supported.

In Q1 of 2015, 5.35 billion rich media ads failed to serve correctly to mobile devices. 36% of advertisers had above-average rates of default, including 12% of advertisers that never successfully served a rich media ad to a mobile device in the entire quarter. The report compares defaulting Flash creatives with HTML5 rich media ads that are supported on mobile devices and illustrates how much potential engagement is lost when an ad fails over to its static default.

12% of advertisers never successfully served a rich media ad to a mobile device in the entire quarter.

The Sizmek Mobile Index also explores the global mobile market. We examine the growth in inventory, the changing brand landscape, and the performance of mobile ads when compared to their desktop/laptop counterparts.
To read the full report, click here. To learn more about how you can deliver effective, engaging mobile campaigns, contact MobileSales@Sizmek.com.

It is no surprise to anyone that opportunities for mobile advertising continue to grow. Sixty percent of the global population is expected to use the internet via a mobile phone in 2015, totaling nearly 2 billion users. What is surprising is that despite these numbers, many advertisers remain technologically unprepared for mobile advertising inventory.

SizmekIn Sizmek’s Mobile Index 2015, we deep-dive into the world of mobile defaults – ads that serve static images in the place of rich media when the Flash-based ad format isn’t supported.

In Q1 of 2015, 5.35 billion rich media ads failed to serve correctly to mobile devices. 36% of advertisers had above-average rates of default, including 12% of advertisers that never successfully served a rich media ad to a mobile device in the entire quarter. The report compares defaulting Flash creatives with HTML5 rich media ads that are supported on mobile devices and illustrates how much potential engagement is lost when an ad fails over to its static default.

12% of advertisers never successfully served a rich media ad to a mobile device in the entire quarter.

The Sizmek Mobile Index also explores the global mobile market. We examine the growth in inventory, the changing brand landscape, and the performance of mobile ads when compared to their desktop/laptop counterparts.
To read the full report, click here. To learn more about how you can deliver effective, engaging mobile campaigns, contact MobileSales@Sizmek.com.

The recent Sizmek Viewability Benchmark Report, Winter 2015 shows that Latin America is the region with the highest CTRs (Click-Through Rates) for HTML5 Standard Banner ads with an average viewability threshold of 70% to 100%. However, in Latin America the CTR for HTML5 Rich Media ads with a viewability threshold of 70% to 100% was lower than that of ads of the same format with a viewability threshold below 70%.

descarga (3)Latin America is the region with the highest CTR for HTML5 Standard Banner ads with an average viewability threshold of 70% to 100%, according to open ad management company Sizmek’s Viewability Benchmark Report, Winter 2015. The study analyzed viewability data from more than 240 billion measured impressions in 2014 to identify trends related to the newly defined ad performance metric.

The research found 70% of campaigns’ impressions meet the minimum standard viewability rate of 50% of the ad in view for at least 1 second – to be a reliable benchmark for ad performance.

The study also showed that click-through and interaction rates for ads with measured impressions above an average viewable threshold of 70% are significantly higher than ads with measured impressions of  less than the 70% threshold. The report also identified other factors that enhance an ad’s chances of being seen:

  • Ads with a 70%+ viewable threshold had significantly higher performance across all Measured impressions.
  • In Latin America, the CTR for HTML5 Standard Banner ads with a viewability treshold of 70% to 100% (0.62%) was eight times that of ads of the same format with an average viewability threshold of below 70% (0.08%).
  • However, in Latin America the CTR for HTML5 Rich Media ads with a viewability threshold of 70% to 100% was lower than that of ads of the same format with a viewability treshold below 70%.
  • Viewable rates increase as advertisers adopt more interactive formats
  • HTML5 improved viewable rates more than Flash
  • Mobile-specific-sized creative was more viewable than desktop-sized creative for both publisher direct and DSPs/exchanges
  • Ads served direct to publishers increased viewability over ads served via programmatic

“The specifics and definitions will no doubt continue to be debated, but the recent efforts at standardizing viewability terminology move the industry toward a more transparent marketplace for digital ads, and our research backs that up,” says Alex White, VP Product Strategy at Sizmek. “Clearly, measuring whether an ad is viewable gives the industry a starting point for trading in true engagement.”

“We encourage ongoing empirical work around viewability, especially viewability as defined by the MRC,” said Sherrill Mane, Senior Vice President, Research, Analytics and Measurement, IAB.  “We are encouraged, in turn, by the results of Sizmek’s study.”

What: Sizmek has announced the promotion and appointment of several key executives in the Latin American region as part of an acceleration plan of the global sales team.
Why it matters: Mike Caprio was promoted to GM/VP Global Product Sales, Pedro Travesedo to the role of Regional Vice President, Latin America and Mercedes Scassera was appointed as the new Country Manager of Argentina and Southern Cone last month.The promotions and appointments are effective immediately.

Sizmek , an open ad management company for multiscreen campaigns, has announced the promotion and appointment of several key executives in the Latin American region as part of an acceleration plan of the global sales team.The promotions and appointments are effective immediately.

Mike Caprio, who until now served as VP of Latin America for Sizmek and General Manager of Sizmek Vantage, has been promoted to the newly created role of GM/VP Global Product Sales.  In his new role Mike is responsible for all Sales Specialist teams around Sizmek’s core product suite: Platform Solutions, Data Solutions and Media Solutions.

Pedro-Travesedo-In addition, Sizmek has promoted Pedro Travesedo to the role of Regional Vice President, Latin America.

Pedro is a pioneer in the Adtech industry, having been with Sizmek for the past ten years as Country Manager of Spain. Under his new role, Pedro will lead all sales and operations activities of Sizmek across the region from Miami to Mexico, Central and South America although he will remain in Madrid.

“These are times of tremendous transformation in our industry and I’m very glad to be part of this constant evolution in a region with so much potential as it is Latin America. During these ten years in Spain I have experienced firsthand the maturation and rapid growth of the digital industry amidst challenging and competitive economic environments. Today, I’m eager to share this experience with my colleagues in Latin America and continue to deliver the highest level of service and performance for our clients in the region,” said Pedro Travesedo.

These are times of tremendous transformation in our industry and I’m very glad to be part of this constant evolution in a region with so much potential as it is Latin America.

mike-caprio-“I am very excited about taking on this new challenge with Sizmek but I’m also very proud of what the Latin American team has accomplished in the past two years,” said Mike Caprio. “We have put in place a strong and reliable sales and service organization across the region that has consistently delivered results for us and most importantly, for our clients. My new role will empower me to better assist our sales teams from around the globe in selling Sizmek’s new and revamped core product offerings: video, mobile, data and programmatic.”

mercedes-scassera-This past month, Sizmek also appointed Mercedes Scassera as the new Country Manager of Argentina and Southern Cone.

Under this role, Mercedes is responsible for all sales and operations efforts of Sizmek in Argentina, Chile, Peru and Uruguay. Mercedes joined Sizmek from Turner Broadcasting System Argentina where she directed digital marketing efforts for the series and movies division of the channel as Digital Media Marketing Manager since 2007.

Liz Ritzcovan, Sizmek’s Global Chief Revenue Officer said, “At the heart of the plan is an effort to identify key talent within the organization while promoting and driving accountability. We are capitalizing on our global footprint, our product expertise and equally as important, the service our customers want to help drive exponential performance. The changes will provide us with flexibility, faster go-to-market and ultimately accelerate revenue growth.”

51773Michael Froggatt is Principal Research Analyst at Sizmek. In his role, Michael is responsible for providing thought leadership for Sizmek customers as well as the advertising industry as a whole.Through a research conducted by Sizmek, Froggatt brings the latest trends for next Holidays and Christmas, the most important season for advertisers and brands worlwide.

Without a doubt, Q4 and specifically the holidays are the most important season for a large swath of advertisers throughout the world, and digital media is becoming an important venue for both branding and purchases. In 2013, despite a condensed shopping season due to Thanksgiving falling relatively later in the year, online sales for November and December combined increased 8.5 percent over 2012 while Cyber Monday and Black Friday sales grew 20.6 percent and 18.9 percent, respectively.

This year, Christmas falls on a Thursday. With the holiday later in the week, employers are more likely to give additional paid time off, allowing consumers to use their extended weekend to shop for those missed items on their shopping lists after the actual holiday. This is an important opportunity for consumer facing brands to make their products stand out and give a final boost to the season’s sales.

To help advertisers understand the opportunity and optimal timing, Sizmek analyzed total impressions and conversions during November and Dec. 31, 2013 in North America. As expected, impressions peaked several days before both a late

Thanksgiving (Nov. 28) and a midweek Christmas (Wednesday) last year, while conversions indexed highest on Cyber Monday after Thanksgiving (Dec. 2) and the Tuesday (Dec. 30) after Christmas. Apparently, consumers were turning online to complete those holiday shopping lists after spending the holiday weekends with family and friends.

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The chart above is a snapshot of indices of daily impressions and conversions for November and December 2013 — the line at 100 is the average for the period analyzed.

Another way to think about this data is as indicators of activity for both advertisers and users; impressions for advertisers and11/13/2014 How holiday trends can shape your strategy onversions for users. For days such as Dec. 2 and 30, there is more than a 10-point gap between the indices of impressions and conversions, indicating under-exposure. For best results, advertisers should deliver more impressions during periods of high user activity, such as the post-holiday online rushes of Cyber Monday or days after Christmas.

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Rich media, especially high impact formats like pushdown and other expandable banners, is a powerful tool to reach consumers and drive brand awareness amid the flurry of holiday activity online. In order to guide advertisers during the 2014

holiday season, Sizmek compiled and reviewed 1,400 holiday campaigns from 2013, consisting of more than 30,000 ads and 16.3 billion impressions, to find out what formats and features performed better than the general 2013 benchmarks.

Rich media, especially high impact formats , is a powerful tool to reach consumers and drive brand awareness amid the flurry of holiday activity online

In general, internet users are more likely to dwell on rich media ads and for longer periods during the holidays. According to our own research and confirmed in a recent Yahoo! study, the dwell time metric is an important indicator of both relevancy and user engagement. Another finding shows that video starts and completion rates both jumped, meaning more users both sawand watched the ads to completion.

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internet users are more likely to dwell on rich media ads and for longer periods during the holidays

Therefore, we recommend advertisers use these higher-impact rich media units to boost the performance of their holiday campaigns. As an example, here is a preview of a home screen takeover Sizmek served for H&M that allows users to browse How holiday trends can shape your strategy through apparel options for H&M’s Christmas campaign.

Last year, online holiday spending broke records despite (or maybe because of) the shortened shopping period between a late Thanksgiving and a mid-week Christmas. This year, advertisers can make sure they grab a larger slice of that growing pie, both online and off, with cleverly planned, timed, and executed holiday campaigns.

What:Sizmek has launched a self-serve toolset for building and distributing rich media ads across major social properties.
Why it matters: In Latin America publishers, advertisers, and agencies can now build cross-platform and cross-device ads for Facebook, Twitter, Pinterest, and Tumblr.

Ssizmek-izmek, an open ad management company for advertisers, agencies and publishers worldwide, has launched a self-serve toolset for building and distributing rich media ads across major social properties on any device.

The latest complement to Sizmek’s expanding toolset for ad authoring, the new Sizmek Social toolset gives publishers, advertisers, and agencies an easy way to build ads that drive better results and disseminate them across the newsfeeds of Facebook, Twitter, Pinterest and Tumblr.

Designers and marketers alike can enhance social ads with video, photos, live-stream content and more—e.g.: commerce features such as a store locator—on their own schedule and with complete creative control.

As the significant majority of social campaigns run on mobile, these HTML5 units can be easily converted to IAB mobile “Rising Stars,” ad units defined by the IAB as cutting-edge ad formats.

“Mobile is an essential medium for Latin America, and social has fueled the digital adoption. Our full service creative teams and self-service social tools make creating mobile and social experiences even more impactful,” said Mike Caprio, VP of Sizmek Latin America.

“We are committed to giving brands the ability to put messages out to market quickly across all key social and mobile channels.  The new toolset puts the power in the hands of our clients, cutting down the cost and time it takes to get an ad live,” said A. J. Vernet, Global VP of Social at Sizmek.

Sizmek_1-Both managed and self-serve options of the new toolset enable clients to build out one ad unit with different calls-to-action and thumbnails tailored for Pinterest, Tumblr, Facebook, Twitter and Google Plus

Users can share experiences from sites within their social newsfeeds, increasing the reach of brands through earned media.  Sizmek Social (formerly Republic Project) already provides  .CPG, entertainment and tourism advertisers with the ability to build rich media units that can be embedded directly into social networks’ newsfeeds, and analyze results through the Sizmek MDX platform.

What: Open ad management platform company Sizmek has acquired Aerify Media, a company that specializes in mobile tracking and retargeting, for US $6.25 million in cash.
Why it matters: Following this deal, Sizmek adds mobile expertise and proven mobile in-App and web tracking technology to open ad stack.

descargadescarga (2)Sizmek Inc. , a open ad management platform company servicing over 5,000 agencies and with representatives in 48 countries, has announced the acquisition of Aerify Media, a company that specializes in mobile tracking and retargeting, for US $6.25 million in cash. However, it is not projected to have a material impact on Sizmek’s 2014 not so generous financial results, with a modest 7% YoY increase to US $44 million.

According to Zismek CEO Neil Nguyen, the company had to struggle with a lower-than-expected performance in North America and Asia Pacific due to a “reduction in advertising from airlines in light of the two Malaysia Airlines tragedies.” That was not the case in LATAM and EMEA, where there was a double-digit growth.

Now, the entire Aerify Media team will be joining Sizmek and its’ technology will be fully integrated into the Sizmek MDX platform, strengthening the company’s mobile, tracking, attribution and retargeting solutions across mobile and other channels.Follow the acquisition, Sizmek will now offer app marketers the ability to drive app install strategies and attribute installs back to media channels, as well as helping them with mobile retargeting strategies that drive app users back to purchase a product or to reengage with content in app.

Sizmek will now offer app marketers the ability to drive app install strategies and attribute installs back to media channels, as well as helping them with mobile retargeting strategies
 

The Aerify Media platform allows e-commerce companies to send any type of customer data from their mobile apps, mobile websites and even desktop sites to a single source. Aerify then builds profiles around those consumer behaviors so advertisers can target those users, attribute cross-screen view and click actions to a purchase or other action. Aerify’s SDK and APIs help marketers understand how a customer interacts inside their apps.

“Sizmek acquired Aerify Media to strengthen our technology platform, adding mobile expertise and talent to the company,” said Neil Nguyen, CEO and President of Sizmek.

Mobile commerce focus

The problem in North America was due to inactivity in rich media on desktops, as most clients focused investments in video and mobile. Mobile revenues grew 58% and in-stream video revenue grew 101% YoY, adexchanger reported. The increase in video occurred mainly due to an investment in CPG and retail verticals, as well as interest from the mid-market.

Through Aerify, Sizmek acquires new capabilities in the exploding mobile app market.

“Given the exponential growth of mobile advertising, this move bolsters our position as a leading global advertising technology platform across all screens ,” added Nguyen.

“By connecting the Aerify mobile tracking and retargeting capabilities to Sizmek’s cross channel ad serving and attribution capabilities, marketers will be able to take advantage of more advanced campaign strategies that will drive ROI. We now will be able to offer innovations such as multi-screen dynamic creative optimization while continuing to manage and analyze return on ad spend for our clients’ cross screen campaigns, all through a single dashboard,” said Steven Woolway, President and CEO of Aerify Media.

What: Open ad management platform company Sizmek has acquired Aerify Media, a company that specializes in mobile tracking and retargeting, for US $6.25 million in cash.
Why it matters: Following this deal, Sizmek adds mobile expertise and proven mobile in-App and web tracking technology to open ad stack.

descargadescarga (2)Sizmek Inc. , a open ad management platform company servicing over 5,000 agencies and with representatives in 48 countries, has announced the acquisition of Aerify Media, a company that specializes in mobile tracking and retargeting, for US $6.25 million in cash. However, it is not projected to have a material impact on Sizmek’s 2014 not so generous financial results, with a modest 7% YoY increase to US $44 million.

According to Zismek CEO Neil Nguyen, the company had to struggle with a lower-than-expected performance in North America and Asia Pacific due to a “reduction in advertising from airlines in light of the two Malaysia Airlines tragedies.” That was not the case in LATAM and EMEA, where there was a double-digit growth.

Now, the entire Aerify Media team will be joining Sizmek and its’ technology will be fully integrated into the Sizmek MDX platform, strengthening the company’s mobile, tracking, attribution and retargeting solutions across mobile and other channels.Follow the acquisition, Sizmek will now offer app marketers the ability to drive app install strategies and attribute installs back to media channels, as well as helping them with mobile retargeting strategies that drive app users back to purchase a product or to reengage with content in app.

Sizmek will now offer app marketers the ability to drive app install strategies and attribute installs back to media channels, as well as helping them with mobile retargeting strategies
 

The Aerify Media platform allows e-commerce companies to send any type of customer data from their mobile apps, mobile websites and even desktop sites to a single source. Aerify then builds profiles around those consumer behaviors so advertisers can target those users, attribute cross-screen view and click actions to a purchase or other action. Aerify’s SDK and APIs help marketers understand how a customer interacts inside their apps.

“Sizmek acquired Aerify Media to strengthen our technology platform, adding mobile expertise and talent to the company,” said Neil Nguyen, CEO and President of Sizmek.

Mobile commerce focus

The problem in North America was due to inactivity in rich media on desktops, as most clients focused investments in video and mobile. Mobile revenues grew 58% and in-stream video revenue grew 101% YoY, adexchanger reported. The increase in video occurred mainly due to an investment in CPG and retail verticals, as well as interest from the mid-market.

Through Aerify, Sizmek acquires new capabilities in the exploding mobile app market.

“Given the exponential growth of mobile advertising, this move bolsters our position as a leading global advertising technology platform across all screens ,” added Nguyen.

“By connecting the Aerify mobile tracking and retargeting capabilities to Sizmek’s cross channel ad serving and attribution capabilities, marketers will be able to take advantage of more advanced campaign strategies that will drive ROI. We now will be able to offer innovations such as multi-screen dynamic creative optimization while continuing to manage and analyze return on ad spend for our clients’ cross screen campaigns, all through a single dashboard,” said Steven Woolway, President and CEO of Aerify Media.

What:  AOL and Sizmek  Q1 2014 revenues were US $186 million (55% growth) and  US $38.4 million( a 13% year-over-year increase) respectively.
Why it matters: Both companies Q1 revenues were mainly driven by programmatic products, video and mobile, reflecting a high growth rate in these segments of the digital media market.

Both AOL and Sizmek announced strong  2014 first quarter revenues, reflecting a high demand for programmatic products, video and mobile.

AolAOL´s ad platform business revenue grew 55% during the first quarter 2014 to US $186 million. Display grew 4% driven by improved inventory pricing.

– Its´combined programmatic products ,which includes  Adap.tv, AdLearn Open Platform (AOP), and AOL Marketplace ,  grew at over 100% year over year.

  • Mobile also tripled year over year.
  • Global advertising revenue grew 16% year-over-year. Third Party Platform Revenue grew 18% excluding Adap.tv.

Despite the strong overall revenue growth, the company has also experienced  a 3% decline in global display revenue , a 2% decline in its´ properties revenue and a  1% decline in global search revenue owed to a decline in AOL core search queries.

According to AOL CEO Tim Armstrong, within two years, 70% of all ad spending will be programmatic, and 30% will channel through direct partnerships with content companies:” To capture as much of that 70% as possible,we are mechanizing media and advertising and our strategy is narrowing based on where we see significant opportunities.”

In order to accelerate sales of its ad tech product set,  AOL has created an enterprise sales organization to launch its unified ONE by AOL stack into agencies and advertisers, to platform advantages.

High mobile revenue growth at Sizmek

Ad tech company Sizmek Q1 2014 revenues were US $38.4 million, a 13% year-over-year increase.

  • Mobile revenue has increased 90% year over year. The company  keeps on investing in this channel with its latest  Device Intelligence launching  , to enable accurate identification and targeting across handsets, tablets and desktops.
  • Video online advertising only accounts for roughly 10% of Sizmek’s revenue.However,  revenues grew 132% year over year . That is why Sizmek has recently rolled out a beta version of its Video Verification solution, which  is intended to reduce wasteful spend for advertisers who often pay for premium video inventory that isn’t delivered as promised. Interesting, Extreme Reach, which purchased Sizmek’s video ads business last August, has just acquired BrandAds to provide video ads verification services designed to fight that problem.

Neil Nguyen, president and CEO, emphasized that the company is changing its direction,  expanding and strengthening key areas with an emphasis on mobile and video offerings. its´ main goal now is to offer a platform through which clients can optimize the delivery of contextual ads across devices.

“We view this as a key component of our platform and mobile strategy,” Nguyen said.

Source: Adexchanger

What:  AOL and Sizmek  Q1 2014 revenues were US $186 million (55% growth) and  US $38.4 million( a 13% year-over-year increase) respectively.
Why it matters: Both companies Q1 revenues were mainly driven by programmatic products, video and mobile, reflecting a high growth rate in these segments of the digital media market.

Both AOL and Sizmek announced strong  2014 first quarter revenues, reflecting a high demand for programmatic products, video and mobile.

AolAOL´s ad platform business revenue grew 55% during the first quarter 2014 to US $186 million. Display grew 4% driven by improved inventory pricing.

– Its´combined programmatic products ,which includes  Adap.tv, AdLearn Open Platform (AOP), and AOL Marketplace ,  grew at over 100% year over year.

  • Mobile also tripled year over year.
  • Global advertising revenue grew 16% year-over-year. Third Party Platform Revenue grew 18% excluding Adap.tv.

Despite the strong overall revenue growth, the company has also experienced  a 3% decline in global display revenue , a 2% decline in its´ properties revenue and a  1% decline in global search revenue owed to a decline in AOL core search queries.

According to AOL CEO Tim Armstrong, within two years, 70% of all ad spending will be programmatic, and 30% will channel through direct partnerships with content companies:” To capture as much of that 70% as possible,we are mechanizing media and advertising and our strategy is narrowing based on where we see significant opportunities.”

In order to accelerate sales of its ad tech product set,  AOL has created an enterprise sales organization to launch its unified ONE by AOL stack into agencies and advertisers, to platform advantages.

High mobile revenue growth at Sizmek

Ad tech company Sizmek Q1 2014 revenues were US $38.4 million, a 13% year-over-year increase.

  • Mobile revenue has increased 90% year over year. The company  keeps on investing in this channel with its latest  Device Intelligence launching  , to enable accurate identification and targeting across handsets, tablets and desktops.
  • Video online advertising only accounts for roughly 10% of Sizmek’s revenue.However,  revenues grew 132% year over year . That is why Sizmek has recently rolled out a beta version of its Video Verification solution, which  is intended to reduce wasteful spend for advertisers who often pay for premium video inventory that isn’t delivered as promised. Interesting, Extreme Reach, which purchased Sizmek’s video ads business last August, has just acquired BrandAds to provide video ads verification services designed to fight that problem.

Neil Nguyen, president and CEO, emphasized that the company is changing its direction,  expanding and strengthening key areas with an emphasis on mobile and video offerings. its´ main goal now is to offer a platform through which clients can optimize the delivery of contextual ads across devices.

“We view this as a key component of our platform and mobile strategy,” Nguyen said.

Source: Adexchanger

 

 

mike.caprioMike Caprio is the VP of Latin America and GM of Global Trading for Sizmek.

Two years ago Latin America and Asia Pacific were considered emerging digital markets.  Both were ripe with new opportunities to take advantage of the groundwork laid by the more developed digital territories like Europe and the U.S.   However, two years later only one of these growth markets has taken advantage of this opportunity—and unfortunately it hasn’t been Latin America.

Working across 70+ countries at Sizmek (formerly MediaMind), data shows us that Latin America, as a region is 40% less digitally sophisticated than the leading market.  This index takes into account the amount of data, and the adoption of “intelligent” services that help drive the performance and insights from your digital advertising.

Below I’ve identified a few areas where you can quickly elevate your digital competency to be aligned with and ultimately leapfrog, the rest of the developed World.

Data

Data is the fuel that makes your digital engine roar. Without consistent and reliable performance data, you lose a primary benefit of digital advertising. Being able to retarget users who have previously visited your website, who have put something in a shopping cart and not checked out, or you know is a fan of sports, fashion or news, provides great opportunity to reach these consumers with an offer or creative message that provide a stronger likelihood of conversion.

Even in the largest media markets in Latin America, including Mexico and Colombia, agencies track campaigns, but don’t serve them. The distinction is simple. Unless you are serving your ads, you cannot take advantage of this data in real-time. Targeting creative is not possible without ad serving. Brands are very particular about their data, and any digital campaign that is tracked and not served runs the risk of missing key digital drivers that could be the difference between success and failure. And when you’re talking about pennies, it’s not worth the risk.

Attribution

An important companion to Ad Serving is Attribution—the practice of understanding what steps a user took prior to conversion. When billions of dollars are spent worldwide on search, display, social and video, how do agencies know what creative, or medium drove interest and success? Tools that connect and report in on channels are available.

Verification and Viewability

Fraud in digital advertising is rampant.

Agencies around the World are taking one of two positions: 1.) “I want to know when my clients are being defrauded and do something about it”; or 2.) “What I don’t know doesn’t hurt me”.

Today there are tools being used by the most sophisticated agencies and brands across the globe to provide transparency on their campaigns. How they leverage this varies by agency. Some use it to negotiate make-goods, some use it to identify publishers who honor their insertion orders, and some use it as a veiled threat to put their publishers on notice —to use un-viewable ads for someone else not paying attention.

If you represent a retailer in Mexico, why would you want that ad shown in the Ukraine? Don’t laugh. It happens everyday. Finding a technology partner who is able to marry verification, viewability, and brand safety in your native language is critical. Don’t wait for your client to ask. Take the initiative and run a test. You’ll be surprised at what you don’t know.

HTML5-Creative Across All Screens

Mobile usage has exploded around the World. Ensuring your rich media and video can run across whatever device your user is surfing on is critical. This trend is no more relevant than in social — especially in major social markets such as Brazil.  It’s important to find a technology partner who is also a Preferred Marketing Developer with Facebook.  This will allow video and rich media to be able to run across mobile and desktop with the same creative on the largest and most important social network in World.

mike.caprioMike Caprio is the VP of Latin America and GM of Global Trading for Sizmek.

Below I’ve identified a few areas where you can quickly elevate your digital competency. These are just a few examples of ways your agency or brand come become more sophisticated, and you can use this as leverage to grow your digital business.

Data

Data is the fuel that makes your digital engine roar. Without consistent and reliable performance data, you lose a primary benefit of digital advertising. Being able to retarget users who have previously visited your website, who have put something in a shopping cart and not checked out, or you know is a fan of sports, fashion or news, provides great opportunity to reach these consumers with an offer or creative message that provide a stronger likelihood of conversion.

Even in the largest media markets in Latin America, including Mexico and Colombia, agencies track campaigns, but don’t serve them. The distinction is simple. Unless you are serving your ads, you cannot take advantage of this data in real-time. Targeting creative is not possible without ad serving. Brands are very particular about their data, and any digital campaign that is tracked and not served runs the risk of missing key digital drivers that could be the difference between success and failure. And when you’re talking about pennies, it’s not worth the risk.

Attribution

An important companion to Ad Serving is Attribution—the practice of understanding what steps a user took prior to conversion. When billions of dollars are spent worldwide on search, display, social and video, how do agencies know what creative, or medium drove interest and success? Tools that connect and report in on channels are available.

Verification and Viewability

Fraud in digital advertising is rampant.

Agencies around the World are taking one of two positions: 1.) “I want to know when my clients are being defrauded and do something about it”; or 2.) “What I don’t know doesn’t hurt me”.

Today there are tools being used by the most sophisticated agencies and brands across the globe to provide transparency on their campaigns. How they leverage this varies by agency. Some use it to negotiate make-goods, some use it to identify publishers who honor their insertion orders, and some use it as a veiled threat to put their publishers on notice —to use un-viewable ads for someone else not paying attention.

HTML5-Creative Across All Screens

Mobile usage has exploded around the World. Ensuring your rich media and video can run across whatever device your user is surfing on is critical. This trend is no more relevant than in social.

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